Gartner: Are Your Ready for More Buyers and the IT to Business Shift?

The ROI Guy

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Who’s in Charge: The Business or IT? Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people.

Gartner: The Importance of Value, not just Benefits

The ROI Guy

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”.

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Gartner shares latest data on enterprise marketing tech spend

chiefmartech

Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true.

Gartner: Buyers Demand Less Product-Pitch, More Value-Story

The ROI Guy

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. > Nearly half (48%) don’t think Providers do a good job of communicating the business value (outcomes) that their technology and services provide. >

Gartner: The Technology Sales Rep Has Lost Their Mojo!

The ROI Guy

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner.

Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% Unfortunately this follows a pattern, where Gartner publishes overly optimistic growth forecasts to kickoff the New Year, and downward revisions from there on out.

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% Most technology spending decisions are now driven and controlled by business groups vs. formal IT.

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Percent in 2014 Gartner Forecasts 3.1%

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Percent in 2014 Gartner Forecasts 3.1%

Gartner Reprint

Opentopic

Opentopic blog >> gartner.com As marketing leaders are handed more responsibility — for transformative business strategies, differentiated customer experiences and revenue generation — they often seek agency support in achieving their goals. This document was revised on 24 March 2016. The document you are viewing is the corrected version. For more information, see the page on gartner.com. This Magic Quadrant. Marketing Technology undefined

Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!

The ROI Guy

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% So how well do you deliver the business cases that CFOs demand?

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

Gartner Reveals Changing IT Buyer Landscape for 2013 - Are You Ready?

The ROI Guy

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented.

Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]

Modern Marketing

Marketing and campaign success can only be achieved by maintaining a focused approach to accessing and leveraging data that drives the right modeling, targeting and engagement with your ideal customers to drive business success. To that end, Digital Marketing Hubs need to take into consideration, per Gartner, four primary areas of focus to deliver upon “The Goal”: Master audience profile. The marketing ecosystem has never been more complex.

Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This time, Gartner blames the decline on the strength of the US dollar.

Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!

The ROI Guy

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2%

Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging

The ROI Guy

If this is the case, Gartner’s latest research indicates that many IT Sales and Marketing leaders may end up on the “endangered species” list, unless some serious realizations and changes occur sooner versus later. Alinean Frugalnomics Financial Justification Gartner IT TCO Why Now?

Gartner cuts 2012 IT spending forecast by 1/3rd

The ROI Guy

The predictions for solid growth might have gotten ahead of themselves once again, as Gartner cuts their IT spending growth predictions by 1/3rd for the remainder of 2012. Going into this New Year, Gartner analysts predicted that IT spending would expand worldwide by 3.7%. But in their most recent estimates in April, Gartner has downgraded the 2012 forecast by a substantial amount, now predicting only a 2.5% Click here for the Gartner IT Spending announcement.

How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise.

Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% But is Gartner being overly optimistic? In fact, Gartner predicted that 2012 growth was going to be 3.7%

Gartner’s IT Spending Forecast Heats Up For Summer

The ROI Guy

In their just released outlook, Gartner raised annual IT spending growth predictions, from a cool 2.5 Even with weak business confidence and consumer sentiment in the past quarter, eurozone crisis, weaker than expected U.S. recovery, and a slowdown in China providing significant headwinds, Gartner indicates that the outlook is not great, but at least “stabilized”. Source: Gartner Worldwide IT Spending Forecast, 2Q12 Update.

Gartner reports that CFOs are “large and in charge” of technology decision making

The ROI Guy

Quick on the heels of a similar study , Gartner reports that CFOs are large, and in charge of technology investments, continuing to increase their control over IT decision making over the past 12 months.

Big data 2020: the future, growth and challenges of the big data industry

i-Scoop

Data in action Digital technologies ICT Research BDA Big Data big data analytics big data investments Dan Vesset digital transformation Gartner IDC Internet of Things Nick Heudecker unstructured data volume Worldwide Big Data and Business Analytics MarketBig data is a misnomer.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity

Get more inspiration from these 20 B2B marketing and digital business stats and facts. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( Healthcare leads are most expensive ($60) followed by business/finance ($43).

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Lead Generation Business Models

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Lead Generation Business Models appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers

6sense

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.” Finally, in many cases, she can even take a particular product or solution for a spin with the rise of free trials and freemium business models.

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Video for account-based marketing

Biznology

Account-based marketing is about extending and expanding your business with your best customers. It’s a hot topic in B2B marketing world, and getting hotter, according to Gartner’s Noah Elkin ‘s Three Trends Driving Interest in Account-Based Marketing (ABM).

CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night

Hubspot

These trends have changed the way we operate our business and raise new issues CMOs have never faced before. To help fellow CMOs find answers to some of these important issues, I chatted with Jake Sorofman , Research Director at Gartner. It''s a tough world out there for CMOs.

IoT security and the consumer: the challenges and education question

i-Scoop

Many years ago, when the Internet became popular, a local government asked us to set up a site to educate consumers and businesses on security risks and measures to take, in order to use the Internet safely. Recently I had a flashback.

Getting you Ready for the New Year: The Best of 2016

The ROI Guy

Read more [link] The Winner: Interactive Content Ignites Demand and Fuels Engagement Business buyers are increasingly overwhelmed by the amount of content available, and as a result, extremely selective about the content they consume.

Content monetization, brocial media, and the role of love in business

grow - Practical Marketing Solutions

I’m getting calls for business and consulting gigs, and workshops. That’s the journey we all have to be on, either as a personal brand, or for our business. That’s a word we don’t use in business too often, but I think that’s the next step.

The Internet of Things and the need to tackle IT and OT integration

i-Scoop

Back in 2011 Gartner advised (IT) leaders to prepare for the transition of their organizations to the converging, aligning and integrating of IT and OT environments.

6 Reasons Account-Based Marketing and Artificial Intelligence are the Perfect Match

Leadspace

AI is moving towards providing businesses with an all-elusive “ single source of truth ” — concentrating and processing their data in one place, to be used in increasingly sophisticated and lucrative ways. They’re both well into the Gartner Hype Cycle.

Creating New Business with Lead Generation

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Creating New Business with Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

From Challenger to Transformer

The ROI Guy

Even though business conditions remain challenging and budgets are constrained, Executives are investing significantly more in digital transformation initiatives.

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Gartner Spending Trends Demand that IT Sales and Marketing Must Challenge the “Do Nothing” Prospect to Achieve 2012 Success

The ROI Guy

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. In the second study, Gartner released the results of their annual CEO and Senior Business Executive Survey , to measure sentiment from the C-suite on IT spending and strategy.

Social Business Reality Check: the elusive executive support

Biznology

Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Thus, the equation is simple: executive support = social business success.

Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans

The ROI Guy

First, Gartner announced mid-summer that IT spending is on the decline. Although Gartner blamed the decline on a rising dollar, we don’t buy it and have seen where prior forecast declines by Gartner were actually blamed on a declining dollar!

Social software adoption: Riding the hype curve

Biznology

There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike. Photo credit: the_exploratorium.

How the Internet of Things will change in 2016

Biznology

According to Gartner Inc.’s Gartner’s prediction also says that the number of connected devices and products will reach 20.8 Consider the following two tables from Gartner with statistics on the Internet of Things categories. Business: Cross-Industry.