KoMarketing Associates

OCTOBER 22, 2020

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat. More agencies in 2020 found business within existing client portfolios and used different platforms to help generate other new business opportunities.”.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

KoMarketing Associates

JULY 14, 2021

The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. As business rebounds, marketers need analytics and attribution software to connect the dots between marketing actions and revenue. It’s pretty clear what’s on the minds of marketers,” wrote the authors of the report. “As

Spending 292

Spending Budget Programs Gartner CMO 292

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen?

Digital Experience Platform 108

Digital Experience Platform Marketing & Strategy Business CMO 108

6sense

JANUARY 31, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk… .

CMO 62

CMO Peer-to-peer Buy Gartner 62

KoMarketing Associates

NOVEMBER 25, 2020

The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on. Gartner published “The Annual CMO Spend Survey Research: Part 1,” and data indicated that 73% of CMOs believe COVID-19’s negative impacts will be “short-lived.”

Planning 285

Planning Gartner Statistics CMO 285

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

CMO 52

CMO Customer Surveys Analytics Research 52

6sense

JULY 15, 2021

So when it came time to reconvene women B2B marketing leaders for our Empowered CMO Network gatherings, as we’ve done the past few years alongside co-sponsors SEBA International, Medallia, Allocadia, PathFactory, and Blast Media, it was just a matter of how, not if. If nothing else, 2020 was ripe for profound reflection and reassessment.

CMO 62

CMO Press Cable Blast Campaigns 62

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. of their marketing budget on technology, says Gartner. When I talk to CMOs, they all know it, they all feel it.” At 18 months CMOs have the briefest tenure of any C-suite office. Get MarTech!

Marketing Management 94

Marketing Management Paid Search Agency Marketing Automation Services Gartner 94

Bluetext

MARCH 6, 2024

1 worldwide by revenue in the Gartner® Market Share report. Can you discuss the importance of hiring, structuring, coaching, and leading productive teams in the realm of marketing and business development? How do you develop and implement efficient processes to maximize results while managing marketing budgets cost-effectively?

CMO 26

CMO Brand Identity Branding Marketing Budget 26

KoMarketing Associates

NOVEMBER 24, 2020

However, previous research suggests that CMOs, in particular, are not concerned about the chances of it rebounding in the future. Gartner released “The Annual CMO Spend Survey Research: Part 1,” and statistics indicated that 73% of CMOs believe that negative impact of COVID-19 will be “short-lived.”

Organization 256

Organization Trends Gartner Mobile Marketing 256

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. In the coming year, there are three things CMOs must focus on according to Gartner.

Marketing AI 99

Marketing AI Peer-to-peer Paid Search Agency Ads 99

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

MAY 31, 2023

This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels. Business email address Subscribe Processing. In your inbox.

Marketing Budget 113

Marketing Budget Budget Programs B2B Marketing B2B 113

KoMarketing Associates

SEPTEMBER 9, 2020

The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. In addition, Gartner data suggests that almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Gartner 165

Gartner Fulfillment CMO Statistics 165

Marketing Insider Group

OCTOBER 28, 2015

On the flip side, other disciplines – finance, operations, IT, HR – are all about driving costs out of the business. In 2012 Gartner predicted that by 2017 marketing would have a bigger IT budget than IT. In fact, a Gartner analyst pointed out that that the reporting structure for IT determined its focus. And then there’s IT.

CMO 100

CMO Gartner Case Studies Paid Search Agency 100

Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. It’s a role that requires a deep understanding of the data, of the business on multiple levels, and how it runs. In fact, all of this makes being a CMO pretty good training for the future CEO.

CMO 65

CMO Training ROI Enterprise Management 65

KoMarketing Associates

OCTOBER 27, 2020

B2B marketers have shifted the way they do business as a result of the pandemic, and new research shows that B2B buyers have also changed how they make purchases due to COVID-19. Additionally, almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Purchase 166

Purchase B2B Gartner CMO 166

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. Business email address Subscribe Processing.

Spending 90

Spending Allocation Gartner Planning 90

Martech

DECEMBER 28, 2023

They also don’t realize that there are other, more foundational problems that their marketers are facing that would have a bigger impact on their marketing and business success than trying to chase down the hairy beast of AI. Ask the CEO/CMO why she wants you to use AI? Business email address Subscribe Processing. Get MarTech!

Marketing AI 97

Marketing AI Allocation CMO RFP 97

Crimson Marketing

MAY 15, 2015

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. By 2016, Gartner predicts, that figure will have risen to a whopping 86%.

CMO 100

CMO Gartner Brand Identity Branding 100

Marketing Insider Group

APRIL 26, 2021

We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. Gartner found that the mean percentage of total company revenue allocated to marketing in 2021 is 6.4%, down from an average of 11% in 2020.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Allocadia

APRIL 4, 2019

Speakers: James Thomas | CMO, Allocadia. Bryan Semple | CMO, SmartBear. According to Gartner, you’ve got up to 12% of company revenue (on average) to spend. By taking custody of these dollars, marketers are promising more back to the business. Good news, marketers: budgets are rising! What will you buy next quarter?

CMO 52

CMO Peer-to-peer Gartner Trust Marketing 52

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% But first… A Brief Rant.

CMO 205

CMO Gartner Budget Programs Spending 205

Martech

AUGUST 9, 2023

But how do you learn more about ABM and how to implement it successfully in your business? Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. out of 500,000 businesses) with a 98% CEO approval rating. (out

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Porch Group Media

SEPTEMBER 9, 2020

Economic difficulties caused by COVID19 have put huge strains on businesses and operations. In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. share) of total US marketing budgets in June, up from 13.3%

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. As noted by Gartner, the story typically ends with a lack of utilization and an inevitable lack of value. It is typically one of the biggest line items in any CMO’s budget.

Enterprise Management 104

Enterprise Management Marketing Automation Services Budget Programs Gartner 104

Martech

MAY 26, 2023

Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. In your inbox.

Gartner 104

Gartner Digital Transformation Pricing Price 104

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. For example, businesses in the United States spent $232.70 Here’s our guide to help you get started.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. In the Gartner survey, only 18% of respondents said they are “primarily excited” about impacts the metaverse may have, while 21% said they were “primarily concerned” about the metaverse. If it’s not Facebook, it’s a big retailer.

Gartner 135

Gartner Paid Search Agency Opinions Internet Marketing 135

Envy

DECEMBER 23, 2020

Planning a B2B marketing budget is one of the big challenges for CMOs, but the size of marketing budgets as a percentage of company revenue has remained more or less stable at 11% since 2012. In fact, when you compare total marketing spend with the amount allocated to other key business needs, marketing fares better than any other department.

Marketing Budget Creation 118

Marketing Budget Creation Marketing Budget Planning Allocation 118

chiefmartech

MARCH 22, 2023

Marketing business acceleration. With each of them, Frans and I will host a fireside chat to dig into topics that they’re the world experts in. Composable CDPs. Responsible marketing in the age of AI. Mastering behavioral data in marketing.

Marketing Analytics Tools 86

Marketing Analytics Tools Work Management Marketing Management Best Practices 86

chiefmartech

OCTOBER 24, 2021

For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. That’s hundreds of billions of dollars now shifting into a channel where the CMO and the marketing organization have far more influence and control. Quite a splash.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

B2B Marketing Directions

JANUARY 24, 2021

The Marketing Data and Analytics Survey 2020 by Gartner Research was a survey of over 400 marketers. In the Gartner survey, a majority of senior marketing leaders - CMOs and VPs of marketing - were unimpressed with the results they've received from their marketing analytics efforts. of the time. of the time.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Litmus

FEBRUARY 2, 2021

When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. What do you mean by business value—we generate leads, conversions, and sales? How can we show business value when our data and analytics are siloed?

Lead Ranking 59

Lead Ranking Lead Scoring Peer-to-peer Multi-Touch Attribution 59

Sword and the Script | B2B

MARCH 23, 2021

Gartner survey finds brand strategy the most vital capability. Brand strategy” was cited as more important than any other marketing capability according to the 2020 CMO Spend Survey by Gartner. Survey of CMOs says brand building the top priority for 2021. People buy from businesses they know and trust. and Europe.

Ad Building 80

Ad Building Brand Identity Branding CMO 80

chiefmartech

NOVEMBER 15, 2016

Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true. Look no further.

Enterprise Management 40

Enterprise Management Gartner Spending Allocation 40