21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

Trending Sources

How to Use Facebook for Business: 13 Essential Tips [Infographic]

Hubspot

Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. To learn more about how to use Facebook for business, download our free guide here. So, what can you do to optimize your brand's presence on Facebook?

Video ads: Facebook or YouTube?

Vidyard

A compelling video has a higher chance of driving business results, but compelling videos are ignored every day, getting little to no traffic. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Why every business needs a social media business audit

Biznology

While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

The Do's and Don'ts of Using Facebook for Business [Infographic]

Hubspot

You’ve heard all about the importance of using Facebook to grow your business. But actually doing marketing on Facebook is a whole other story. Wouldn''t it be nice to have a little pocket guide to navigating Facebook?

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Facebook Business Pages; Measuring What Matters for Success

NuSpark

How’s your Facebook business page doing? Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. How do you use Facebook Insights?

3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram

Vidyard

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not.

10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link].

Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. For Facebook, 28 billion people log on daily , an 18% increase year over year.

4 leading edge business technologies every business needs to be successful

Biznology

Let’s start with the blatantly obvious: whether your business offers iPad repair services, consulting advice, the best all-natural herbal tea in the country (make that the world), or any other solution, you know that technology is going to play a central role in your success story.

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How to Create a Facebook Business Page That Doesn't Suck

Hubspot

So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. Don''t waste your time setting up a Facebook Page that''s not going to deliver the results you want.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

Small Business Marketing Optimization Tips for 2016

Webbiquity

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015.

New exponential publishing drives business growth and revenues

Biznology

In a growing range of businesses, exponential growth disruption wins. When an exponential competitor succeeds, they rapidly scale their business and transform an industry. Then they disrupt the industry’s business growth by changing the game. Lesson for leaders.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

The Social Business Shift [Infographic]

Modern Marketing

by Jesse Noyes | Tweet this What’s a social business all about? Is it about having your brand on Twitter or Facebook? But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. Facebook. Share this on Facebook.

Facebook Rolls Out New and Improved Business Page Insights

Hubspot

Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning''s roundup , Facebook announced a pretty sweet update to Page Insights yesterday. Lucky for us, Facebook’s new Insights implement a fix for both of these metrics.

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Facebook Tips for Midsize Businesses

Paul Gillin

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. The series is underwritten by IBM Midsize Business , but the content is entirely my own.

People Trust Facebook Less Than Congress

Contently

Facebook is a social network. Despite its booming ad business, it is still, at its core, a place for “friends” to speak with other “friends.” Even worse, Facebook fanned the flames by allowing the spread of fake news.

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5 Super Quick Ways to Get More Messages on Your Facebook Business Page

Hubspot

You’ve probably heard some buzz about Facebook Messenger of late, but most brands still don't understand how to leverage it effectively. billion messages exchanged between businesses and people each month , it's time to make the most out of the channel. Facebook Daily

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Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Contently

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. The upside for Facebook is clear. Facebook may now ruin that.

Facebook Launches New Mobile Design for Business Pages

Hubspot

If you''re the proud owner of a Facebook business page , your page''s mobile presence is about to get a makeover. These updates are accessible starting today via mobile browsers and on the Facebook iOS app, with the changes coming soon to the Facebook Android app.

The Real Roadblock to Social Business Success

Webbiquity

Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence.

The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Hubspot

spend 20% of their mobile time on Facebook or Instagram? billion people using Facebook every month? With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

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How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide. What is a Facebook Lead Ad? Image Source: Facebook. How to Set Up Your Facebook Lead Ad.

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Marketing Technology Needs to be Facebook-ized

Webbiquity

The recent Big Data Tech 2017 event in Minneapolis drew more than 1,000 attendees from across the business spectrum—IT, marketing, finance, operations—to learn about trends in data management and analytics. Are businesses best served by teaching marketers to code?

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Small businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. Facebook Fan Page: Top 5 Reasons to Have One.

9 Brands With Brilliant Facebook Marketing

Hubspot

There have been a lot of questions about Facebook lately: Are people still using it? Can businesses still find it valuable? With over 1 billion active users, it’s safe to say that Facebook is alive and well. Facebook takes engagement to a deeper level than other networks can.

Is Monetization Killing Facebook?

B2B Marketing Traction

Usage of Facebook on desktops has declined in recent months. I think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. “ Facebook Has A Big New Problem You Need To Worry About , Henry Blodget, Business Insider.

Facebook + Automation = Success

Lead Liaison

With over 1 billion active Facebook users, it’s considered the ‘go to’ platform for social media marketers. What is Facebook Pixel? One great tool comes from Facebook itself, which is the Facebook Pixel. How to Combine Facebook Advertising with Automation.

6 Video Tips for Small Businesses on a Budget

Vidyard

As a small business, the way you do business probably follows the same line of thinking. That’s why small businesses use video. Well this is why small businesses use video , actually.). Animated explainer videos are a must-have for any small business.

Facebook's News Feed Will Once Again Focus on Friends and Family

Hubspot

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. The news first broke by way of a post from Facebook CEO Mark Zuckerberg. What Facebook's News Feed Changes Mean for Marketers.

Facebook Says These Are the 15 Best Brands on Facebook

Hubspot

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. Did you reach people where they spend the most time on Facebook''s News Feed and mobile?

What Facebook Graph Search Means for Your Business

Modern B2B Marketing

by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. Graph search is Facebook’s social solution for connected search. So what does this mean for your Facebook brand page?

9 Proven Tactics of a Successful Local Facebook Marketing Strategy

Hubspot

billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. 9 Tactics for Your Local Facebook Marketing Strategy. Daily Facebook Marketing