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What You Need to Know About OpenAI CustomGPT

Marketing Insider Group

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

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How to use decision intelligence to tackle complex business challenges

Martech

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. The average S&P company loses $250 million annually due to poor decision-making. Strategic intelligence.

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How to Use AI to Transform Your Email Marketing

Salesforce Marketing Cloud

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. The volume of sends is high because it’s driven by high customer engagement. What is AI in email marketing?

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I Debated ChatGPT: 'Commission Should Be Done Away With'

Hubspot

Point 1: Short-Term Focus at the Expense of Long-Term Success: ChatGPT Sales commissions often encourage salespeople to prioritize short-term gains over building long-term relationships with customers. This can result in dissatisfied customers who may not return for repeat business, damaging the company's reputation in the long run.

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AI-Powered Personalization in Marketing: Enhancing Customer Experiences

Navigate the Channel

It encompasses a wide range of marketing activities, from personalized product recommendations on eCommerce websites to targeted email campaigns and customized content recommendations on social media platforms. Superior recommendations measurably build superior loyalty and growth; they amplify customer lifetime value.

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Navigate Your Path to an AI Future

Salesforce Marketing Cloud

The AI future is here, and it’s driving incredible business momentum. To prepare for an AI future, businesses must adopt a strategic and holistic approach that addresses several key factors. Provide learning and development opportunities : Demonstrate organizational support by offering training programs, workshops, and resources.