SmartBrief - Marketing

MAY 31, 2023

AI will lead to redesigning workplace business models and changing office culture and how we hire. To build ethical AI solutions, the tech sector needs a wider range of perspectives and diversity of thought, particularly to gain awareness of all the potential forces contributing to the (often unwarranted) success of the elite.

Ethics 52

Ethics Marketing AI Lead Ranking Paid Search Agency 52

Hubspot

SEPTEMBER 2, 2020

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. Here, let's explore the critical role ethics plays in modern marketing (and leadership as a whole), and how you can ensure you're following best practices to create ethical solutions to all your marketing challenges.

Ethics 101

Ethics Paid Search Agency Advertising Agencies Word of Mouth 101

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Quick Takeaways CustomGPT is uniquely tailored to fit your business’s specific needs and challenges, unlike standard GPT models. Well, according to OpenAI’s CustomGPT, now you can.

Work Management 258

Work Management Lead Ranking Marketing Management Training 258

Salesforce Marketing Cloud

MAY 6, 2024

Is your business ready for an audit? We’re talking about an AI audit, a kind of check-up on your AI systems to ensure they’re operating ethically, transparently, and within regulatory guidelines, with an eye toward understanding how they make decisions. No, not the kind involving accountants and IRS agents.

Ethics 116

Ethics Transparency Guidelines Paid Search Agency 116

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 116

Marketing AI Lead Ranking Work Management Lead Scoring 116

Televerde

APRIL 24, 2024

It’s an inspiring morning in support of an excellent organization, and this year, the keynote speaker will be business magnate and BSA CEO, Roger Krone. Leaders must demonstrate the kind of business ethics, personal commitment, and positive attitude they want from their employees. “Do

Peer-to-peer 105

Peer-to-peer Business Ethics Communities 105

Marketing Insider Group

JANUARY 8, 2024

While integrating ChatGPT, it’s crucial to address its challenges in understanding, data currency, originality, style consistency, and ethical considerations. Data Currency Image Source: DigiFix Australia Since ChatGPT’s base model’s training stops at a certain point, it doesn’t have the latest scoop.

Marketing AI 246

Marketing AI Ethics Content User-Generated Content 246

Valasys

DECEMBER 2, 2022

Pursuing the best hacking course is necessary to become skilful in ethical hacking. This tutorial is for you to study ethical hacking if you’re a beginner looking to pursue a career in ethical hacking. What Does an Ethical Hacker Do? Ethical hacking is a part of cybersecurity.

Ethics 40

Ethics Digital Asset Management Work Management Course 40

Vision Edge Marketing

FEBRUARY 27, 2024

But AI -amplified confirmation bias can sneak into your research, skew results, and negatively impact decision-making and business outcomes. If biased correlations exist in the training data, the AI model may learn and reinforce these biases. How can you benefit from the upside while minimizing the downside?

Marketing AI 229

Marketing AI Practices Lead Ranking Tips 229

Martech

APRIL 19, 2023

Research shows that businesses make up to three billion decisions annually and a recent survey by Gartner reported that 65% of decisions are more complex (involving more stakeholders or choices) than they were two years ago. The average S&P company loses $250 million annually due to poor decision-making. Strategic intelligence.

Allocation 119

Allocation Marketing Attribution Enterprise Management Marketing AI 119

Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. In a groundbreaking episode, Nuri Cankaya speaks candidly about the world of AI and the importance of secure AI.

Marketing AI 95

Marketing AI Lead Ranking Ethics Leads 95

B2B Digital Marketer

AUGUST 26, 2021

Marketers, as well as business owners, all strive to achieve results. This is why we implement SEO : to increase our business’ bottom line. . SEO can be done better – it can be done more effectively and ethically, leading to better results and a better experience for both the user and the business owner.

Ethics 52

Ethics SEO Practices Effectiveness 52

Salesforce Marketing Cloud

DECEMBER 5, 2023

But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? And start thinking about security and ethics questions early on. Build guardrails for ethics and security in your AI app early on 3. Talk with your business partners.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Valasys

OCTOBER 20, 2023

Customer data is crucial to every business. But customer data is also an essential responsibility for businesses to protect. We’ll share our expert tips and highlight essential cybersecurity tools you need to invest in to protect you, your business, and your customers. So, how can a business handle customer data securely?

Tips 52

Tips Budget Programs Business Privacy 52

sagefrog

MARCH 13, 2024

Today, digital data is one of the world’s most valuable commodities, which means the collection and handling of that data are of the utmost importance on an individual, business, and legal level. A clear privacy policy also signals a commitment to data protection, enhancing business credibility.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Convert

AUGUST 14, 2023

As such, AI is being trained by people to usurp the human-ness of people. So, instead of adding to the noise—blindly advocating for AI or vehemently campaigning against it—we, at Convert, want to foster a conversation around AI and its ethical use in business. But the question is: Should entire businesses be run by AI?

Marketing AI 52

Marketing AI Ethics Business Privacy 52

Martech

JANUARY 29, 2024

Here are practical pointers about those questions for those in business and marketing. Navigating humanity and authenticity concerns of LLMs We are all still human No matter how connected humans are, how sophisticated a business’s targeting is, or how much data there is about us, we are still human. and “What is authenticity?”

Marketing AI 102

Marketing AI Ethics Training Opinions 102

Champion Communications

JULY 7, 2023

Check out this month’s coverage highlights: Ten 10 Knowledge is power: Why standardised AI training is needed. However, with advancements being made in AI, many practical and ethical questions have arisen alongside the uncertainty surrounding what the future might look like. Clear Junction Comply or say goodbye.

Marketing AI 62

Marketing AI Business Ethics Fulfillment 62

Salesforce Marketing Cloud

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Develop ethical generative AI from the get-go Building trustworthy generative AI requires a firm foundation at the inception of AI development. This opacity prevents independent auditing of the systems for biases, flaws, or ethical issues.”

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

ClearVoice

FEBRUARY 5, 2024

Challenges and Considerations Using AI for content outsourcing comes with challenges and ethical considerations, such as bias, fairness concerns, and potential privacy issues. Create an ethical review process for AI-generated content from outsourcing partners to determine and address potential biases. Implement ethical AI training.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Martech

JANUARY 22, 2024

Bhuva Shakti is a Wall Street veteran who now works as an advisor specializing in digital and AI ethics transformation. Dig deeper: By the numbers: Diversity and inclusion are good business In the U.S. It can be used to test mathematical models and to train machine learning models. “It’s Get MarTech! In your inbox.

Marketing AI 111

Marketing AI Ethics Ideal Customer Profiles Profiling 111

Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. Below is a general overview of how people and businesses use AI voice cloning. What is AI Voice Cloning?

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Martech

MARCH 14, 2023

Relieved of first-draft writing tasks, they’ll need the editorial skills to turn generic prose into distinctive expressions of brand voice and business goals while catching anomalies. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Get MarTech!

Marketing AI 129

Marketing AI Enterprise Management Paid Search Agency Work Management 129

Salesforce Marketing Cloud

AUGUST 30, 2023

And a study by NNG shows that, on average, generative AI tools increase business users’ throughput by 66 percent when performing realistic tasks. So, the first 48 hours are crucial to understanding our customer’s business, their strategic context, and competition. There’s no time to waste.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. Artificial intelligence tools are only as good as the information they are trained on. Legal and ethical concerns cannot be overlooked. AI-generated copy can be inaccurate.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

B2BMarketing.net

MAY 8, 2024

Focus on risk classification and transparency Marketing professionals must demonstrate transparency in AI-driven models, showcasing data used for training them and application. This requirement implies a thorough understanding of data sources and model training methodologies. Using deepfakes doesn’t really help you in that world.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Martech

JANUARY 19, 2024

OpenAI and Microsoft are now being sued by the New York Times for training its AI machines using Times content. Trained on case history in law school, their written arguments are based on precedent. AI tools are disruptive and the ethical issues around their use, see the writers strike as more evidence, are complex. Get MarTech!

Marketing AI 107

Marketing AI Rules Copyright Generation 107

Salesforce Marketing Cloud

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. Let’s dig into how generative AI can help your business do more, and learn more about large language models. Learn about ethical AI AI technology is only as good as the data it draws from. What powers generative AI?

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 121

Marketing AI Work Management Marketing Management Automation 121

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Bias infects genAI through both its training data, human reinforcement and everyday usage. This article was co-authored by Nicole Greene. Account for context.

Marketing AI 110

Marketing AI Allocation Generation Planning 110

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Determining your business’s ideal sales lead database becomes essential, as it directly influences the relevance and accuracy of the B2B data you obtain. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Salesforce Marketing Cloud

AUGUST 17, 2022

AI can also help businesses predict how likely someone is to repay a loan or, in today’s period of supply chain disruption, determine the most efficient routes for distributors to ship goods quickly and reliably. There is no doubt the predictive capabilities brought about by these algorithms have helped businesses to scale rapidly.

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

Hubspot

OCTOBER 25, 2023

This can result in dissatisfied customers who may not return for repeat business, damaging the company's reputation in the long run. In industries where customer loyalty and retention are crucial, such as in subscription-based businesses, this short-term focus can be detrimental.

Ethics 67

Ethics Aggregators Customer Satisfaction Cross-Selling 67

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

The business applications of this technology, however, are still being explored. Much like how cloud computing reshaped the business landscape, the potential of AI + Data + CRM will change the playing field of business as we know it. AI can transform how business works.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. We know [current generative AI] has a tendency to not always give accurate answers, but it gives the answers incredibly confidently,” said Kathy Baxter, principal architect in Salesforce’s ethical AI practice. “We So what’s a well-meaning business to do?

Generation 127

Generation Lead Ranking API Knowledge Base 127

Salesforce Marketing Cloud

DECEMBER 11, 2023

Ethical concerns about data privacy, security, and consumer trust call for compliance and regulations to keep customer information safe. Technical expertise is vital for successful AI integration, so training up to an AI skilled workforce capable of optimizing tools and platforms can feel like a major hurdle.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

nDash

JULY 14, 2022

Many businesses offer legal content writing. Putting our training and knowledge to use, the legal writers of nDash focus on authoritative and persuasive writing. Above all, professional ethics codes interact with these online communications. Above all, the importance of professional ethics can hardly be overstated.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98