Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Viral Mobile Marketing Campaign Examples and What You Can Learn From Them. Super Bowl Weekend is a busy time for brands in the US. Scroll down to read how: Behr Paint provided highly personalized recommendations via AI.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Sprout Social

OCTOBER 10, 2023

These giveaways can range from free, exclusive products to discounted services. With affiliate marketing, the influencer promotes a product/service and when their followers convert, they earn a share of the profit. An affiliate marketing influencer may also be a brand ambassador and consistently promotes a brand’s products or services.

Examples 120

Examples Campaigns Advertising Agencies Burn Rate 120

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Marketing Insider Group

DECEMBER 17, 2019

Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. The fact is that many B2B marketers have got themselves into a rut and fallen into the trap of thinking that marketing messages targeted at businesses need to follow a formulaic template. B2B marketing has a bad reputation.

Tactics 264

Tactics B2B Marketing Work Management Planning 264

Sprout Social

JANUARY 23, 2024

We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it.

Brand Identity 103

Brand Identity Branding Communities Viral Marketing 103

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. With TikTok, they’re one in the same.

SEO 92

SEO Viral Marketing Keywords High Quality Lead 92

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Businesses can then analyze this data to derive actionable insights and develop long-term strategies to gain competitive advantage. Stay on top of industry trends Things are always changing in business.

SWOT 90

SWOT Budget Programs Eye-Tracking Advertising Benchmark 90

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. There is a massive amount of social media data available today, and businesses are eager to tap into it. But if you aren’t factoring in meaningful social media data, you will miss crucial insights. Take Airbnb.

Social Media 77

Social Media Media Customer Satisfaction Lead Scoring 77

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. A high level of brand awareness is the competitive edge that keeps a business top of mind for consumers. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Adobe Experience Cloud Blog

AUGUST 24, 2012

When creating a meme it’s important to not only have fun, but to tie back to your brand or services. The brand specific memes that you create may connect better with your immediate audience, but the more generalized topics have a better chance of going viral and breaking through your initial reach. But there is a tradeoff.

Buzz 48

Buzz Lead Generation Generation Viral Marketing 48

Salesforce Marketing Cloud

NOVEMBER 17, 2021

From a customer service standpoint, what kinds of requests does your team respond to most? Your audience will thank you – especially when they are busy preparing for the holidays and want quick answers to pressing questions. Get ready for increased social volume – including over-performing viral posts or website downtime.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Campus Marketing. Cause Marketing. Digital Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest. Go viral with the refer-a-friend social sharing giveaway action. More eyes and engagement=more sales.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Are you one of the marketers who started to panic when Facebook said organic reach would dwindle (more than it already has) for business pages? And as a marketer, you want to tap into that influence to create buzz for your product.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Sprout Social

JANUARY 12, 2022

At a glance, these might seem like little more than pleasantries for your business. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Provide customer service that overdelivers. Shout-outs. Positive comments. The reality?

Word of Mouth 132

Word of Mouth Paid Content Conversion Work Management 132

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. .

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sharpspring

SEPTEMBER 24, 2020

Shama Hyder on “engineering virality”. But it’s kind of using something like that to create almost an inordinate amount of marketing or buzz around it in our work. In a lot of worlds that’s called “virality,” right? How do you engineer virality? So, we don’t make websites anymore.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Ad Agencies Viral Marketing 95

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI.

Marketing AI 63

Marketing AI Hubspot Product Tips 63

Hubspot

SEPTEMBER 5, 2019

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. Know your product, service, company, and industry. Know the ins and outs of your industry and your product/service like the back of your hand. Need inspiration?

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Navigate the Channel

MAY 24, 2023

If you’re not sure how to create those in a way that connects to your business plan, contact us. Most B2B businesses use beta testers or customers to use their products in the early development stages prior to launch. Have your company or business backgrounder ready and we mean out-the-door prepared. We can help.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. Every business dreams of having a piece of content that gets thousands of shares, hundreds of comments and picks up media attention. Unfortunately there is no set formula to guarantee your contest will go viral.

Social Media 94

Social Media Paid Content Media Viral Marketing 94

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses. Going viral, after all, is never a guarantee and it’s certainly not a likely event for most businesses.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Tomorrow People

SEPTEMBER 13, 2012

It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Unfortunately, not everyone is a fan of your business and trolls don’t just dwell under bridges, you know. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Webbiquity

MAY 31, 2016

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. ” — Maximize Social Business. Showcase reviews: BuzzBlogger, Maximize Social Business, Catherine Pham/SlideShare, Express Writers, Marketing Insider Group (Curation).

Tools 100

Tools Best Practices Enterprise Management PR 100

Content Standard

JANUARY 4, 2018

Similar stunts have had a place in brand marketing for decades, even if most businesses won’t—and can’t—justify investments on Red Bull’s scale. If that goal amounts to “going viral,” I’ve got bad news for you: That isn’t a plan at all.

Planning 47

Planning Brand Identity Branding Viral Marketing 47

Marketing Insider Group

DECEMBER 21, 2010

Watch this video for a great overview of what “visual search” will mean for your business: The good folks at Gartner helped me to see that augmented reality is nearly at the “peak of inflated expectations” actually ahead of visual search. Virality. See for yourself by looking at the latest emerging technology hype cycle.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Webbiquity

JULY 21, 2010

Or busy moms and dads whisking their kids from one outdoor activity to the next? Email marketing service JangoMail came up with some tips you may find helpful. • Hook into the viral effect of email by offer up great summer deals. Post on Google Buzz. Tap into how your products will make summer activities even more fun.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. B2C brands can launch a limited-edition product line or offer unique experiences that will generate buzz on social media. Intuit ’ s Giant Story Depicts How its Products Can Help Businesses Grow. Create a Domino Effect a.k.a.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. Although every social media campaign can't reach the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts. Design a viral campaign.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Biznology

NOVEMBER 10, 2015

The Language of Business is Moving Faster Than You Are. When I started, what I did was called viral marketing , buzz marketing , and new media. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Content Marketing is the Epitome of Catch-22.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Content Standard

AUGUST 31, 2018

The app began as a simple photo editing and upload service, but over time, Instagram has added additional functionality such as Stories, live video, and direct messaging. In fact, 80 percent of accounts follow a business on Instagram, which means consumers are opting in to being served their brand messaging. Warby Parker.

Video Marketing 84

Video Marketing Marketing & Strategy Curation Storytelling 84

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. What is the appeal of social media marketing for businesses around the world? Perks of Investing Resources into Social Media Campaigns. Spotify2019Wrapped – Spotify.

Social Media 52

Social Media Examples Campaigns Media 52

Optinmonster

MARCH 5, 2021

Here’s why: If you run an eCommerce business, then you likely know the value of running a good sale. This is the same reason why you see major companies get involved in holidays that are totally unrelated to their products or services. Patrick’s day promotion that gets your business the results it needs?

Tools 90

Tools Work Management Marketing Management Paid Search Agency 90

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM). Having a strong brand resonance sets the pace up for improved sales revenue.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Buzz Marketing for Technology

FEBRUARY 10, 2016

Our next webinar is titled Storytelling Gone Wild: The Key to Creating Viral Content be sure to sign up for it or view the schedule of other upcoming webinars here. To get a copy of the slides or to listen to the replay, please click here. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100