Writing on the Web

DECEMBER 12, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You must husband them for the crucial tasks of operating your core business.

Business Blogging 100

Business Blogging Business Blogger Work Management 100

Writing on the Web

MARCH 24, 2014

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something. Resistance aims to stop us from doing our work.

Creativity 100

Creativity Blogger Trigger Marketing Business Blogging 100

The Effective Marketer

JANUARY 17, 2012

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Blogging well is a feat all on its own. See Lior’s bio at the end.

Online Marketing 100

Online Marketing Planning Blogger Template 100

Writing on the Web

AUGUST 13, 2014

How do you know if your content is working for you? But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical. Keep it simple and ask, “How will we know that the content plan is working?”

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. Call me: 858-224-5886.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

SEPTEMBER 9, 2010

If you take lots of photos, Redbubble lets you offer high-quality prints of your work, from postcards to large wall-hangings. This is where you write articles but they get published under the name of the blogger who pays for the work. There are plenty of ways to make money with your blog, and they’re not all obvious.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

FEBRUARY 7, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You must husband them for the crucial tasks of operating your core business.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Hubspot

JUNE 20, 2013

Still … somehow, we assumed this format was the best way for marketers to transmit information online to convert visitors into leads. Here’s why the inverted pyramid doesn''t work for marketers. Why doesn’t the inverted pyramid work for online marketing content? Have no fear! What do you think?

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Webbiquity

JANUARY 2, 2013

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? 28% of the average work day is spent on interruptions and recovery time. • 45% of workers believe they are expected to work on too many things at once. • Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

LeadSquared

APRIL 5, 2013

The best blogging platforms for your business . Self-hosted WordPress.org is the best blogging platform in our book. It is easily the most popular platform for business blogging and not without a reason. Built for hosting blogs. You have access to some basic blog traffic Analytics (like, the No.

Business Blogging 52

Business Blogging Best Practices Blogger Business 52

Webbiquity

MAY 30, 2010

Amusing, Creative and/or Just Plain Odd Blog Posts. Mostly safe for work. Review of webmarketcentral.blogspot.com by Global Business Blog Reviews. This showed up in my Google Alerts one day; a two-paragraph review of my old blog. Social Media. Top 30 Social Media Jokes, Clips and Cartoons! Episode 4 by Thoughtpick.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

AUGUST 14, 2013

That was the start of our relationship: he wanted to know everything about business blogging , and he wanted to be able to do it all himself. That’s why many of the people I know who are successful at blogging spend time in the beginning. Dr. Parker didn’t stop with a blog. It’s not rocket surgery!

Training 100

Training Business Blogging Internet Marketing Work Management 100

Writing on the Web

SEPTEMBER 10, 2014

But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly. At one point I adopted the belief that I lacked good enough copywriting skills to make sales online. About your work? About marketing? About the Internet?

Content 100

Content Copywriting Internet Marketing Blogger 100

Writing on the Web

AUGUST 1, 2012

Too busy to keep up with posting on your business blog? A very smart tactic for small business professionals is to invite guest bloggers. Guest blogging is wise but only if done appropriately. It can cause more work if guest writers are not selected prudently. Business Blogging: Blast Past the Blunders.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. As a busy CEO, you likely don’t have much time. Why Online Marketing Is Important.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

JULY 23, 2010

Great blog call-to-actions are action oriented, positive, clear, and direct. It is more friendly to know whose work you are reading that have it be a mystery. The same way you want to know how your website is succeeding, you'll also want to know what's working on your blog. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Zoominfo

JUNE 28, 2018

Although TechnologyAdvice covers a wide array of industries and job functions, their main goal is to educate, advise, and connect buyers and sellers of business technology. Their comprehensive business blog covers the following categories: IT, sales, marketing, HR, and healthcare. Visit their blog and see for yourself!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. There is no editorial calendar or story board in place with 99% of blogs. For example, a list of competitors that run blogs in your client’s industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

MARCH 6, 2019

The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. Tip #3 Set your online marketing budget.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Webbiquity

MARCH 13, 2019

They’re a leader in their field and they have a good number of recruiters working for them. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Blogging Supports Social Media Marketing.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Writing on the Web

NOVEMBER 1, 2010

But it’s also a good chart for anyone working with a V.A. I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Blog Checklist: 10 Items BEFORE You Publish… 6 Tips for Speed Blogging: The Blog Squad in Action.

Tips 100

Tips Digg Social Media Buzz 100

Single Grain

DECEMBER 29, 2020

. * SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Rand Fishkin is extremely well-known in the online marketing, SEO, entrepreneur, and SaaS world. His marketing agency has worked with major businesses like Amazon, Nordstrom and Uber.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Writing on the Web

JANUARY 3, 2014

Just as business blogs caught fire in 2004-2005, expert ebooks are what smart professionals use as a key marketing tool to get found, get known and get clients. All that’s standing between you and published author status is a little time and work. So let’s get busy. Trust me on this one.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

JULY 2, 2010

For example, I’d like a place to rant about the 15-hour power outage I had yesterday that caused me to lose a day’s work. Related posts: Putting the YOU in Business Blogging: 5 tips for getting personal. Personal Stories on Your Business Blogs: the fine line. Your Business and the Web: Getting Better?

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

NOVEMBER 16, 2010

I’m looking forward to meeting – among others – Jane Ottenberg, who won 15 awards in New York last week for her work at The Magazine Group from the Custom Publishing Council : Jane Ottenberg, TMG Custom Media, Washington. The Senior Brain: How to Market to Oldies but Goodies… 10 Conversion Tips from Brain Science.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. Who is the blog for, who is the targeted audience? How do you like my new look?

Marketing Websites 100

Marketing Websites Branding Brand Identity Digg 100

Writing on the Web

JULY 9, 2010

In fact, having a good online reputation is essential to branding yourself or your business. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

SEPTEMBER 22, 2010

I been reviewing basic steps for writing quality content for the web that works to get you found, get known and get clients. Sharing personal stories works well here. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. Scarcity , urgency, fear of consequences.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

JUNE 16, 2010

Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. 4 Time-Saving Tips for Social Media Marketing. There are a multitude of talented web people available for customizing it for your needs.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

MARCH 13, 2013

Most small businesses can’t afford to have a trained writer on staff, but there’s another option when it comes to writing content for your business website. Freelance writers are professional writers who work on a contract basis. Related posts: 5 Reasons to Hire a Content Marketing Writer for Your Business.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

OCTOBER 14, 2015

The first step is to identify your blog goals – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog. How to Make Money Directly from a Business Blog. This list is in no particular order, nor is it exhaustive, but in a nut shell, here is how it works: Advertising.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

MAY 26, 2010

What’s the most important thing to remember when you’re writing for your business blog? How can you showcase their work and the results they experienced? Giving generously of your expertise on your blog is what is called the reciprocity trigger. Of course, this only works when you are sincere and genuine.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Writing on the Web

JUNE 4, 2010

I also help coaches, consultants, authors, and other smart professionals with their online marketing. My content marketing consulting blog is here, at WritingontheWeb.com , all about online content marketing. How often do you repeat to your readers who you are, what your expertise is, who you work with?

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

JUNE 29, 2010

How has your business been affected by the Web? I know it’s completely changed my life and the way I work. Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. More work, more results, neither? I’m curious. Good, bad, great?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 11, 2010

First, let me share how this blog aggregator site works, and why it’s important for you to subscribe and bookmark it… then I’ll tell you some ideas Tony and I discussed. B2B Marketing Zone is a collection of blog posts and articles all around B2B Marketing. Fast food for the brain.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100