Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy B2B Marketing B2B Sales 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Achinta offers his industrial clients marketing for engineers by an engineer. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing B2B Content 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Content 60

Content B2B Marketing B2B Sales Planning 60

Industrial Marketing Today

JUNE 12, 2010

You can see an example of B2B web design prices from my company’s online marketing division’s website. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management B2B Marketing Websites Pricing 60

Industrial Marketing Today

JANUARY 26, 2010

I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Here are six essential rules that you should follow: 1.

Marketing Websites 60

Marketing Websites B2B Marketing Rules B2B Sales 60

Hubspot

MARCH 22, 2012

Just consider the less obtrusive, less expensive, and more effective marketing alternatives that have cropped up under the inbound marketing umbrella. HubSpot's recently released 2012 State of Inbound Marketing Report , which analyzes the effectiveness of various marketing channels, highlights this very discrepancy.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Hubspot 28

Go Beyond SEO

JULY 27, 2018

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. It can be a headache thrust on an employee whose time is better spent elsewhere. By thinking of it as building a brand and connecting with your community, getting your name out there will be more organic.

Planning 84

Planning Work Management Budget Programs Marketing Management 84

Industrial Marketing Today

SEPTEMBER 27, 2010

Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. Death of an industrial salesperson Does this mean the industrial salesperson’s job function is dead? Not so fast! I appreciate you sharing your personal experiences.

Social Media 60

Social Media Social Marketing Planning Advertising Agencies 60

Industrial Marketing Today

OCTOBER 2, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Email Marketing 60

Email Marketing Planning Marketing & Strategy B2B Marketing 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Planning 60

Planning Marketing & Strategy B2B Marketing B2B Sales 60

Go Beyond SEO

DECEMBER 20, 2018

You have to have a strong online presence. Check out this guide on law firm marketing. These days, it’s not enough that you have an office to meet clients. Every lawyer who ventures out on their own has a vision of a bustling practice and nailing one case after another.

Planning 79

Planning Marketing & Strategy Marketing Social Media 79

Go Beyond SEO

JULY 27, 2018

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. It can be a headache thrust on an employee whose time is better spent elsewhere. By thinking of it as building a brand and connecting with your community, getting your name out there will be more organic.

Planning 68

Planning Work Management Marketing Management Budget Programs 68

Go Beyond SEO

AUGUST 3, 2017

In our last blog post we discussed the importance of Bing for your law firm marketing strategy based mainly on the cost and amount of searches. In order for those people to find your law firm there are several things you can do right now to increase your online presence.

SEO 94

SEO Social Media Ideal Customer Profiles Social Marketing 94

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation Content Marketing Planning Content 60

Industrial Marketing Today

JUNE 8, 2010

Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Go Beyond SEO

DECEMBER 20, 2018

You have to have a strong online presence. Check out this guide on law firm marketing. These days, it’s not enough that you have an office to meet clients. Every lawyer who ventures out on their own has a vision of a bustling practice and nailing one case after another.

Planning 68

Planning Marketing & Strategy Marketing Social Media 68

Go Beyond SEO

JULY 27, 2018

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. It can be a headache thrust on an employee whose time is better spent elsewhere. By thinking of it as building a brand and connecting with your community, getting your name out there will be more organic.

Planning 60

Planning Work Management Budget Programs Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Planning 60

Planning Marketing Websites Content Work Management 60

delicious b2bmarketing

JANUARY 4, 2011

Now, she simply shares the metrics from the team’s blogging and social efforts to show the rest of the company how important their contributions are. July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&#

B2B Thought Leadership 40

B2B Thought Leadership B2B Marketing Paid Search Agency Marketing Prospects 40

Industrial Marketing Today

JULY 23, 2010

The objective here is to drive people to your website, which should be the hub of your online marketing. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Marketing Websites 60

Marketing Websites Rules B2B Marketing B2B Sales 60

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Optinmonster.

Planning 265

Planning Marketing Strategy Marketing & Strategy Stats 265

Webbiquity

DECEMBER 2, 2014

What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. 9 General Marketing Stats. for outbound marketing leads.

Social Media 100

Social Media Planning Social Marketing Paid Search Agency 100

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites B2B Marketing B2B Sales Marketing Budget 60