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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report.

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How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, a list of competitors that run blogs in your client’s industry. How NOT to pitch a blog - Online Marketing Blog [.]

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Leave a Comment { 1 trackback } Have Digital Marketing and Social Media Killed the Industrial Sales Job? Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

This is typically coming from someone in marketing who has just enough time to complete their existing marketing initiatives let alone this new podcast schmodcast stuff. Well if you're into online marketing and you're down with web 2.0. B2B podcasting, business blogs. What's the point?"

Web 2.0 100
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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Instead, I choose to keep my credibility intact and provide the professional help my clients need to supplement their do-it-yourself (DiY) industrial and B2B website capabilities and online marketing efforts. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.