Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Your to-do list, in order: Step 1: Make a list of relevant keywords. Brainstorm a list of 40-50 keywords and phrases to start.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

NOVEMBER 23, 2011

Before publishing, check these five places for keyword optimization : URL, page title, header tags, anchor text, and image alt text. And remember, when you optimize content, you're striving for a natural keyword density, not keyword stuffing. If the inclusion of a keyword phrase sounds unnatural to you, leave it out.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. Stop guessing now.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

JULY 23, 2010

If you can include your keywords. Have the icons display alongside your blog posts. Then be sure to use LinkedIn etc. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist. View more documents from HubSpot Internet Marketing.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. You're ultimately blogging to make money, right? the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

JUNE 15, 2011

With so many individual marketing tactics like social media, blogging, SEO, email marketing all falling under the umbrella of internet marketing, how does a marketer make them all work together in one comprehensive internet marketing strategy ? Step One: Create a Keyword Strategy. Step Three: Create Blog & Other Content.

Internet Marketing 28

Internet Marketing Mobile Marketing Keywords Marketing & Strategy 28

Hubspot

JUNE 12, 2012

You can search sites like Flickr, Fotopedia, Pixabay, and Google Images for your images -- just be sure to give attribution somewhere within your blog post to the original artist, and a link back to their page! 3) Google Keyword Tool. But how do you know what keywords to target if you don't know their search volume and competitiveness?

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JANUARY 13, 2011

SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. The answer is probably never, so optimize your site and blog for keywords and follow the best practices contained in this document.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

SEPTEMBER 21, 2011

In order to take advantage of local search at the most basic level, your business website needs to be optimized for your geo-targeted keywords. First, try to include your city or regional keywords in: Your URL. Best Practice #1: Refrain From Keyword Stuffing. Avoid keyword stuffing as best you can. Page Titles.

Optimization 28

Optimization Marketing Websites Keywords Link Building 28

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing. Additional Resources.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

OCTOBER 19, 2010

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Use HubSpot’s Link Grader.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

OCTOBER 26, 2010

Here are some blog title strategies that work well: Use numbers (examples: “5 easy ways to” or “7 best strategies for”). Start with “How to” Use relevant keywords people are searching for. Internal links: Link to other relevant articles in your blog using keyword-rich anchor text.

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

JANUARY 25, 2012

Share on LinkedIn' '+1 This!') Follow Us on Twitter/Facebook/LinkedIn/Google+!') On the same day that your dedicated email send goes out, consider doing the following: Pull a particularly blog-appropriate excerpt from the ebook and post it on your blog with a call-to-action to download the full ebook.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

AUGUST 11, 2011

In this episode of Inbound Now , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. Keyword Specific Anchor Text is Key. Runtime: 12:46.

Blogger 28

Blogger Lead Ranking Lead Scoring Keywords 28

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn. Now, are you ready for a treasure trove of LinkedIn tips?

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

FEBRUARY 17, 2011

In other words there is more to social media than Facebook and Twitter and LinkedIn. We do this at HubSpot with our annual HUG ( HubSpot User Group Conference ). Blogging Is Not an Overnight Process. Leverage Guest Blogging Opportunities. Free Download: Better Business Blogging in 2011.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Marketing Insider Group

SEPTEMBER 14, 2020

About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

Stats 268

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 268

Hubspot

DECEMBER 29, 2011

1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. A successfully optimized search campaign can help your business generate more leads and get found by potential customers. Here's to a year full of abundant lead generation, happy customers, and better business!

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

JANUARY 24, 2012

To do so, make sure your landing pages are equipped with social sharing buttons and that you're actively sharing it via your social channels, optimize your landing pages with the keywords you want your page to get found for, and make sure every web page and blog post you create includes a relevant call-to-action for your landing pages.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Ranking 28

Hubspot

JUNE 25, 2012

And optimizing that content for the keywords your prospects and customers use will help put you in front of the specific people who have an interest in your product. Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their Area. Read more about Distinctive Landscaping's success here.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

MARCH 13, 2012

Before you start trying to ramp up your guest blogging efforts, make sure you come up with a strategy that supports your goals for guest blogging. Are you trying to rank in search for a particular keyword ? Check your LinkedIn connections. Which means -- yes -- you'll need to define your goals. It never hurts to ask!

Blogger 28

Blogger Guidelines Work Management Lead Ranking 28

PureB2B

AUGUST 3, 2016

From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Throughout the post, link these words (i.e.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

JANUARY 10, 2011

On platforms battling spam and narcissistic one-sided dialogues, the true social value lies with businesses and individuals that communicate in meaningful ways. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Ranking Lead Scoring 28

Webbiquity

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

APRIL 27, 2012

Let's say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. You're a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

SEPTEMBER 27, 2013

Assignment: Use this template to organize your website’s on-page SEO strategy and coordinate pages and keywords easily. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Hubspot

APRIL 3, 2013

Here's why the blog post is so beneficial to marketers -- and why the typical ad unit just won't cut it any longer. 13 Reasons the Blog Post Is the New Ad Unit. 1) Blog posts are naturally optimized for organic search -- and longer lasting! 2) Blog posts give you extended reach through social media.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

The Lead Agency

MARCH 27, 2018

Social media platforms has not only opened up two-way conversations between business-to-business marketers and B2B buyers, 55 % of B2B buyers say they search for product information on social media sites. LinkedIn continues to dominate the Australian business-to-business marketing space as the leading B2B social platform.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

MARCH 30, 2012

Here are a few examples of the types of list posts we've published recently on this very blog, all of which we believe are high quality posts that have performed well in terms of traffic, leads, and inbound links: " 9 Ways to Increase Visibility for Your Best Blog Content ". " Connect with HubSpot : Now for the meaty stuff.

High Quality Lead 28

High Quality Lead Blogger Lead Ranking Lead Scoring 28

Valasys

FEBRUARY 17, 2020

Fixing the content gaps: Marketers can fix the content gaps by performing keyword research to discover new keywords or keyword phrases to add to their content; this makes the content rank higher. 4) Include Blog Posts: According to a study by HubSpot, 50% of the buyers read a company’s blog while making purchase decisions.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52