Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Maybe they’ve even been writing shorter posts for LinkedIn already.

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CMS Development Business Best Practices Lead Scoring 101

Hubspot

NOVEMBER 18, 2011

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.

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Webbiquity

APRIL 10, 2018

LinkedIn Pulse ). HubSpot ). 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13: 13: 19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing. #14: Lead quality > lead quantity? 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11:

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Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Connect with HubSpot :

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Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. For example, HubSpot's socials do both. For example, 30 million companies are on LinkedIn — if your blog's purpose is to increase brand awareness among other businesses, promoting your content on LinkedIn is a good place to start.

Enterprise Management 90

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Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

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Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. Stop guessing now.

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Hubspot

MAY 7, 2015

Over the past year, you've probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. The audience, the tone, and the overall "lay of the land" are unique to those of LinkedIn. Keep your writing focused.

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Hubspot

NOVEMBER 23, 2011

You're (probably) not business blogging just for fun. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. They also get automatically pulled into social networks as the description when someone shares your content on sites like Facebook, LinkedIn, or Google+.

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Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

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Hubspot

JULY 23, 2010

Have the icons display alongside your blog posts. Then be sure to use LinkedIn etc. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist. View more documents from HubSpot Internet Marketing. She also blogs at www.rchurt.com.

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Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. You're ultimately blogging to make money, right? the options are numerous.

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Business Blogging Business B2B Thought Leadership Stats 28

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. You can learn more about the benefits of business blogging here.). If you want to submit a question to be answered, click here.

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Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on LinkedIn.

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ClearVoice

DECEMBER 8, 2020

For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption. Instead of seeking volume, consider the importance of your consistency. Whatever you plan to do, show up and do that consistently.

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Webbiquity

MARCH 27, 2018

LinkedIn now boasts 500 million users , with half active daily. Here are 19 stats and facts about Twitter, LinkedIn, and Instagram, plus six key takeaways to help you create a more effective social marketing plan. Half of all Instagram users follow at least one business account. Instagram Business Blog ).

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Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. See Also: HubSpot SEO Tools. 13 Business Blogging Mistakes & Their Easy Fixes. How to Use Google+ for Business.

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Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report.

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Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

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Business Blogging CMS Development Work Management Marketing Management 100

Industrial Marketing Today

APRIL 20, 2010

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Don’t forget to check out Social Media Success Summit 2010. Industry Report Overview from Michael A. Stelzner on Vimeo.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

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Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? What Is LinkedIn? About LinkedIn. Now, are you ready for a treasure trove of LinkedIn tips?

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

JUNE 15, 2011

With so many individual marketing tactics like social media, blogging, SEO, email marketing all falling under the umbrella of internet marketing, how does a marketer make them all work together in one comprehensive internet marketing strategy ? Step Three: Create Blog & Other Content. Connect with HubSpot :

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Internet Marketing Mobile Marketing Keywords Marketing & Strategy 28

Hubspot

AUGUST 11, 2011

On Your Blog: Considering it's such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you're on social networks like Facebook, Twitter, LinkedIn, etc. Add easy-to-find follow buttons to the sidebar of your blog. Connect with HubSpot :

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Social Media Promotion Media Business 28

Hubspot

APRIL 6, 2012

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 2) A Visual Cover.

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Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? Connect with HubSpot :

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Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

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Hubspot

JUNE 12, 2012

Here at HubSpot, we use our own keyword tool to look up that information to inform our blogging, but if you don't have a subscription to HubSpot software, you can use Google's Keyword Tool. 4) LinkedIn Polls. Many people aren't aware that LinkedIn actually has a free polling feature for groups.

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Blogger Top of Funnel Tools Business 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

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Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business.

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Salesforce.com Ideal Customer Profiles Enterprise Management Marketing Proposals 28

Hubspot

APRIL 5, 2017

After talking briefly about the advantages of retaining a content creation expert to write your business blog and the current state of the real estate market in her location, we exchanged cards and returned to our respective activities. Learn more about networking with this free eBook about networking on LinkedIn!

Organization 75

Organization Tips Social Networks Network Marketing 75

Hubspot

MAY 24, 2010

Use LinkedIn Effectively Author: Chris Brogan on chrisbrogan.com Chances are, many of you have at least created a profile for yourself on LinkedIn , considering it's the most popular social network for business folk. Download the free webinar to learn how to create a thriving blog. Connect with HubSpot :

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Inbound Marketing Blogger RSS Social Media 28

Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. .&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing.

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Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

JANUARY 13, 2011

SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. Why is this important to your business? If you are reading this article, you have found one of HubSpot's most valuable assets.

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Marketing Insider Group

SEPTEMBER 14, 2020

About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Blog posts are among the most shared content online. Blog content creation is a top priority for marketers.

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