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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

HubSpot ). 84% don’t have visibility into sales partner opportunity pipelines, and just 21% have total control over their sales network and overall customer experience. 75% of B2B buyers use social media to support their purchase decision. Search, social, and live chat are the best ways to reach buyers. BuzzSumo ).

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What You Need to Know About Millennial Blog Readers

Hubspot

Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that's struggling to gain millennial readers. Source: HubSpot ).

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

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8 Questions to Evaluate if That New Social Network is Worth Your Company's Time

Hubspot

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Few achieve the massive success of Facebook, but some do take the internet by storm.

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How to Get Started with Pinterest, Write Captivating Intros, and More in HubSpot Content This Week

Hubspot

So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better. Even though Pinterest has been a hot social network for a while now, lots of marketers still haven''t jumped on the bandwagon. Will the social network help your marketing at all?

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12 Reasons Your Business Blog Is Failing

Hubspot

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.