Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. It’s where you publish your smartest thoughts. By Peter Caputa.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Writing on the Web

NOVEMBER 16, 2010

There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Verzeker jezelf van een plaats. Schrijf nu in.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

OCTOBER 14, 2015

The first step is to identify your blog goals – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog. How to Make Money Directly from a Business Blog. Advertisers and publishers use a wide range of payment calculation methods. Indirectly.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Writing on the Web

JUNE 29, 2010

But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. “I get all my customers from referrals.&#. “I’ve got a local business, I use Yellow Pages.&#. To do marketing?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. 4 Time-Saving Tips for Social Media Marketing.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Biznology

APRIL 7, 2016

You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. It’s hard to get someone to comment on your blog when the act of leaving a comment is so difficult! Better Comments Setup. How does it do it? SEO Plugin.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Writing on the Web

OCTOBER 31, 2012

Why should you be writing and publishing blog posts and Web content for your business? That’s important but it’s a side-effect of doing Content Marketing right. The only reason “you should be blogging” is to get your message across to the people who need it. Time, Money, Energy?

Sample 100

Sample Comparison Custom Publishing Business Blogging 100

Writing on the Web

MARCH 13, 2013

When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. But don’t despair.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Depending on the type of the business, content might also be expected to be awe-inspiring.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Content should be focused on readers, not you and your business. Online Reputation?

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Know your customers.

Rules 100

Rules Content Digg Press 100

Single Grain

DECEMBER 29, 2020

. * SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Rand Fishkin is extremely well-known in the online marketing, SEO, entrepreneur, and SaaS world. He frequently published unique, original content that you won’t find elsewhere. 1) Rand Fishkin.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online.

Social Media 100

Social Media Blogger Business Media 100

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

MAY 18, 2010

Here are a few of the most important questions to ask (and get answers to:) How many web pages are published on the corporate domain name? reconcile the difference and fix) How many and what type of images are being published ON the corporate domain name? How many and what type of videos are being published on the corporate site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 15, 2010

Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. That was the advice from Joe Pulizzi (founder of Junta42 and co-author of Get Content Get Customers ) at a Content Strategy New England meetup last year.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Go Beyond SEO

AUGUST 3, 2017

What makes a good blog post? Here’s a blog post we published awhile back that covers blogging and sales , but a lot of the tenants are the same. When you post a blog it needs to be informative, helpful, have a CTA, be the proper length, etc, but most importantly it needs to think like a customer. .

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market The live workshop will take place in Washington, DC on February 17th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. I hit the mother lode! Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JUNE 8, 2010

My take: Go back to the drawing boards and brainstorm with your R&D, engineering, sales and marketing people to make a list of problems that existed and are solved by your offerings. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. What has worked for you?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

MAY 27, 2010

I attended and spoke at the Online Marketing Summit. I met dozens of business and marketing folks from the Phoenix area, along with several from Canada and had a great chance to take the pulse of online marketing. Generate knowledge and ideas to help drive more online business 3.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Creates Content Marketing With Lasting Impact ). The objective here is to drive people to your website, which should be the hub of your online marketing.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Online Marketing Institute

AUGUST 31, 2011

Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. They selected us to be a contributor and our posts get syndicated to their site – published in their newsletter and sent out as tweets to their 1,600 followers. Director of Global Integrated Marketing as SAP, is a member.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

FEBRUARY 1, 2011

For your see, not only is the kidnapping of their eggs easy to identify with and remarkably human, but there is no better blueprint for online marketing success than the methods of the Angry Birds. 5 Things Angry Birds Can Teach You About Online Content. Employ this same resilience with your blogging and social media efforts.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Buzz Marketing for Technology

JULY 22, 2008

Mail (will not be published) (required). The Keyboard’s less than 200 years old, our hands have been using pens and pencils in one form or another a hell of a lot longer. Leave a Comment. Name (required).

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Anything Goes Marketing

DECEMBER 3, 2006

Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Well if you're into online marketing and you're down with web 2.0.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Hubspot

OCTOBER 19, 2010

Content creation is the biggest factor in the Inbound Marketing Equation. Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. Check out our Social Media Marketing Hub to get all the information you need to get started.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

DECEMBER 23, 2012

So what does this mean for your marketing? Don’t overlook Twitter as a way to attract customers to your business! Will you use it in your marketing? The Business Blog Editorial Calendar Every Marketer Needs. Organization and planning is more pivotal to business blogging success than you might think.

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Online Marketing Institute

NOVEMBER 18, 2010

Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

MARCH 22, 2012

Yesterday, CNNMoney published an article reporting on a new U.S. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

JANUARY 25, 2012

Therefore, marketers' databases are often the most robust asset at their disposal. But did you know there's a way to reach even more potential customers than just your email list? so you can touch potential customers through social channels, too! Email and Blogging/Social Media/PPC. Social Media and Blogging.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

APRIL 3, 2013

Shortly thereafter, blogging saw a renewed resurgence when everyone began hyping the value of content creation which, of course, had already been around for hundreds of years in various incarnations. The Blog Post as the New Ad Unit. And that is why the blog post is the new online ad unit. Ever try sharing a banner ad?

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28