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Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Moz

Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle. Tell me about the video bundle! For the rest of us, the video bundle lets us enjoy the presentations at our own pace. share with your team.

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CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way

Customer Experience Matrix

The earliest CDPs actually bundled the database building capability with an application. We’re also seeing CDP used more for advertising applications, as companies lean more heavily on first-party data to replace the loss of third-party cookies and replace other targeting methods that become harder as privacy rules become more stringent.

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How To Upsell: 15 Upselling Tips & Examples To Boost Revenue

Optinmonster

The Bundle Bundling is a bit of a grey area because it’s both cross-selling and upselling, but if you package related items together and show that it’s better value, you can definitely increase your sales of all the items in the bundle. Then, go to Display Rules – When should the campaign appear?

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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

The initiative — called Procedural Rules of Enforcement — aims to tackle a host of problems, from how GDPR complaints are handled to the duration of proceedings themselves. And when consensus cannot be reached, the proposed enforcement rules will “clarify” the procedural aspects of dispute resolution.

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How to make AI-driven segments work in composable CDPs

Martech

This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. Many “packaged” CDP offerings have bundled data science that performs critical predictive AI with relatively minimal configuration. In my experience, well-chosen, AI-powered seed audiences outperform lookalikes from rules-driven audiences.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

Typically, cross-selling ideas are based on a set of association rules that provide a lift ratio. indicate that the rule is valid. Your cross-selling analytics approach should be a part of your overall marketing funnel analytics including triggers, segmentation rules, and lead scoring as it relates to cross-sales.

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8 Best WordPress Scroll Popups Plugins to Boost Conversions

Optinmonster

It comes with powerful popup display rules that let you target visitors by scroll depth, time spent on a page, on click, before exit, and much more. Then there are really powerful targeting rules that give you full control over when, where, and to whom your popup appears. You can even combine rules to show highly targeted offers.