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Composability and usage-based pricing go hand-in-hand for martech applications

chiefmartech

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing. As a buyer, you pay for the number of people (“seats”) using the product in your company.

Pricing 97
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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?

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Ultimate Pricing Power Part IV: THE FINAL STEPS TO A SUCCESFUL PRICING STRATEGY

Mereo

Previously we laid the groundwork for an effective pricing strategy , setting goals and gathering key inputs. Now it is time to take the final steps toward your ultimate pricing power. Pricing affects external AND internal behaviors. The issue becomes how your pricing model affects your sales team compensation plan.

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Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Mereo

Rather than assign an ambiguous, arbitrary cost to their subscription services, they recognized that pricing was key for both their organization’s and their buyers’ long-term success. Pricing can be a highly debatable, emotional subject, both internally and externally,” Minda Marshall, VP of Business Development, said.

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Ecommerce email marketing: 7 tried-and-true tactics to sell your online products in 2021

ConvertKit

So how are your digital products supposed to stand out from the competition? You’ll need to grow your email list and market your products strategically if you want to build a lasting connection that turns into sales. ConvertKit Commerce is ready-made to help you sell digital products. Get paid with ConvertKit Commerce.

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How marketers can use cognitive biases to influence customer decisions

Martech

In this article, let’s explore three cognitive biases you can use to shape how customers think about your product or service while interacting with your brand. Did you know that your customers might choose your product or service based on how you frame your message? The good times are not limited to cleaning products.

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E-Commerce Content Marketing Strategies That Don't Involve Discounts

SmartBug Media

Gaining the trust of new or prospective customers depends on specific content marketing strategies that fit your company and customer demographics. With most strategies, some type of incentive that intrigues and converts customers is necessary, but not all incentives work as well from company to company. Read on to find out!