Litmus

SEPTEMBER 17, 2021

You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Maybe you’ve decided to go from a shared IP to a dedicated IP or from your parent domain to a subdomain just for emails. Whatever the case, you need to warm up your new IP, domain, or subdomain. What’s an IP or domain warm-up?

Domain 72

Domain Planning Deliverability CAN-SPAM 72

Marketing Insider Group

APRIL 12, 2021

If your emails never reach the inbox and go to spam instead, you never even get the chance to show off your witty subject lines. Familiarize yourself with the essentials of deliverability to ensure you never get trapped on the wrong side of a spam filter. Make sure your email provider has private IPs.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

BenchmarkONE

NOVEMBER 29, 2023

Ending up in the spam folder is every marketer’s nightmare. The more your emails get marked as spam, the worse your email deliverability can get over time. Let’s dive into these new spam screening policies Google and Yahoo are implementing so you can avoid being flagged as spam. Don’t have a private domain today?

CAN-SPAM 80

CAN-SPAM Email Marketing Domain Godaddy 80

illumin

JANUARY 30, 2024

Google and Yahoo will update their email policies in February 2024 to reduce spam and improve customers’ experience. In its announcement, Google says : “Starting in 2024, we’ll require bulk senders to authenticate their emails, allow for easy unsubscription, and stay under a reported spam threshold.” Maintain a low spam rate.

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Litmus

NOVEMBER 30, 2023

In fact, 70% of emails show at least one spam-related issue that could keep them from reaching the inbox. While many factors affect your deliverability, spam traps are one of the biggest and most misunderstood of them all. What is a spam trap? Get your email scanned by every major spam filter before you send.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Top Rank Marketing

MARCH 27, 2024

Key Facts to Know: Name: Google March 2024 Core Algorithm and Spam Update Launch Date: March 5, 2024 Rollout Duration: March through May 2024 Scope: A comprehensive update that evaluates all content types Effect: Devalues low-quality content, including AI and spam. Do not use artificial intelligence to directly produce content.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Heinz Marketing

APRIL 27, 2023

The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists. What I learned is though it’s important to get your tools and domain set up correctly – it’s really a fairly small facet in ensuring your emails are being delivered. Check it out.

Deliverability 106

Deliverability Optimization CAN-SPAM Domain 106

Martech

OCTOBER 30, 2023

It is also one of the most important strategies for building a positive sender reputation. For starters, there’s the Domain Name System (DNS), known as the phonebook of the internet. The DNS maps a domain name to the IP address hosting the website and the IP sending mail for a particular entity with a different domain name.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Litmus

OCTOBER 21, 2022

Domain: Refers to locations of servers and devices connected to the internet. Domain names can represent a whole bunch of different IP addresses. For example, the domain www.litmus.com would address the collection of servers that host our website. Hint: You need a good IP reputation and a good domain reputation).

Deliverability 117

Deliverability CAN-SPAM Domain Data Hygiene 117

Moz

FEBRUARY 6, 2020

What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. So why did we choose PageRank and Domain Authority? Indexation speed.

PageRank 76

PageRank Domain SEO Process 76

Litmus

NOVEMBER 27, 2023

But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach. What are the new Gmail email deliverability rules?

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. The importance of careful targeting is hard to overstate.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Litmus

MARCH 13, 2024

In this blog post, you’ll learn how to QA and monitor your email with Litmus—using email client previews, spam testing, and more—to ensure your email looks and works as perfectly as you intended. When you’re ready to build your first email in Litmus, select “ Create New ”, and you’re on your way. Need some inspiration?

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

Martech

DECEMBER 27, 2023

To stand out and build lasting connections, you’ll need to make them as personalized as possible. In the worst case — in the spam folder. This builds up your sender reputation and helps you avoid spam filters. This builds up your sender reputation and helps you avoid spam filters.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

Marketing Insider Group

FEBRUARY 22, 2021

Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Martech

NOVEMBER 6, 2023

However, this standard became less reliable due to shifts in privacy controls and the continual challenges of email deliverability and spam filtering. That’s why it’s crucial to check domain settings (SPF, DKIM, and DMARC) and ensure your reputation is impeccable before sending cold emails. Build a credible brand.

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Moz

MARCH 7, 2019

Posted by Cyrus-Shepard Domain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 What is Domain Authority?

Domain 59

Domain SEO SERP CAN-SPAM 59

SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Webbiquity

SEPTEMBER 28, 2021

Furthermore, manipulation and spam are not clear cut to many Twitter users. We may remove, limit, or block the distribution of such content and the accounts, individuals, groups, and domains that create or spread it based on how much harm it poses.”. I had read about many users who lost their accounts and thought it was all spam.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Sharpspring

SEPTEMBER 16, 2022

Whether it’s for lead generation or nurturing, or for influencer marketing and link building, reaching out to people via email is an integral part of any marketing strategy. Your email outreach should contribute to building brand recognizability, while helping you to also achieve short-term goals. Use a free platform , like Yahoo!

Outreach 98

Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

DiscoverOrg

MARCH 8, 2017

Campaigns with high bounce rates or tarnished domain reputations get red flagged quick. And you can’t expect much leniency when spam filters and search algorithms ruthlessly ban your accounts. That means you’ll get misspelled addresses, wrong domain names, and emails for people who left six months ago or more.

Contacts 240

Contacts Top of Funnel CAN-SPAM Deliverability 240

Ontraport

MARCH 1, 2021

You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — Email Content + Promoted Domains. Content + Promoted Domains. It’s pretty easy for inbox providers to decide that emails talking about losing weight and making money (for example) are likely spam.

Deliverability 105

Deliverability CAN-SPAM Domain Enterprise Management 105

Martech

FEBRUARY 4, 2022

Legally, under the United States’ CAN-SPAM Act, you must share your Physical address (Ph). You are also required to own the sender domain that your emails come from and include an Opt-out (Oo) for subscribers who want to stop receiving your emails. The second agreement from the subscriber is critical. Processing.Please wait.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

seo.co

JANUARY 12, 2022

Link building is a practical necessity if you want to increase your rankings in search engines. However, link building is more complex than that, because Google has a strict policy against the use of link schemes —deliberate attempts to manipulate your rankings using low-quality, misleading, or otherwise unhelpful links.

Domain 98

Domain PageRank Link Building CAN-SPAM 98

Martech

AUGUST 31, 2023

Deliverability and sender reputation — Keep your emails out of spam folders with the right approach to email delivery. Check out our email audit checklist Having a checklist is always a good idea when building any type of marketing campaign. However, not all checklists are comprehensive enough to really help.

Email Marketing 111

Email Marketing Deliverability Copywriting CAN-SPAM 111

ConvertKit

SEPTEMBER 22, 2020

Spam filter. The algorithms and machine learning used to decide whether emails belong in the inbox, spam folder, or somewhere else. When a subscriber marks a message as spam. A company or organization that compiles a database of risky domains or IPs. Deliverability Defined 05: Avoiding Spam Traps the Right Way.

Deliverability 112

Deliverability Click Rate Domain Opt-in 112

Litmus

SEPTEMBER 27, 2021

Using spam filter testing. Want to build a best-in-class email marketing program? How to avoid blocklists and spam. Not many brands use an email address verification service to check that the new addresses they’re adding to their list are formatted properly, don’t contain any common domain name typos, and more.

Deliverability 104

Deliverability Burn Rate Peer-to-peer CAN-SPAM 104

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

seo.co

MARCH 7, 2023

Your site isn’t ranking in Google at all, and you have little to no domain authority to speak of. If you make an egregious mistake, like hiding keywords in the background of your site or deliberately spamming potential customers, you might earn an actual Google penalty —in that case, you’ll have trouble crawling out unscathed.

SEO 110

SEO Campaigns Burn Rate Advertising Agencies 110

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term.

Link Building 117

Link Building Internet Marketing Ad Building Planning 117

Zoominfo

APRIL 5, 2023

In fact, according to our research, nearly 80% of the Fortune 500 use more than one email domain or address pattern, and more companies are following their lead every day. ZoomInfo’s analysis found that Deloitte alone uses 23 different email address patterns and more than 50 domains.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Deliverability Sales Qualified Leads 130

ConvertKit

DECEMBER 20, 2021

And while it can take months or years to build up hard-earned trust, it only takes one spammer to derail it. In the tech-driven twenty-first century, spamming is more prevalent than ever. As such, it’s important to take steps toward staying secure and spam-proof, for your peace of mind and for the sake of your business.

Phishing 83

Phishing Deliverability CAN-SPAM Opt-in 83

SmartBug Media

JUNE 2, 2022

Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Under the CAN-SPAM Act, emails must have a visible way to unsubscribe, among other provisions. Build out a campaign around it! Double Opt-In.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Act-On

OCTOBER 4, 2023

Drill into key deliverability metrics such as bounce rates, spam complaints, and email opens in real-time. Maybe it’s an issue with the recipient’s domain, or too many hard or soft bounces at the address. Start with something simple and build on it. This is where things get really exciting.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

seo.co

DECEMBER 2, 2022

When it comes to link building for SEO , measuring results can be nebulous. But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need). So why aren’t your link building campaigns working?

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

ClearVoice

DECEMBER 14, 2020

When I say the term “link building,” does a big “spam! While some of those practices still exist today, link building is primarily a wholesome and incredibly important SEO tactic. Link building is an SEO enigma to many, especially if you’ve been a website owner for a decade or so, or more.

Link Building 110

Link Building Ad Building CAN-SPAM Domain 110