How to Build a Productive Company Culture

Hubspot

Every company has a culture, much like every individual has a personality. And like a personality , a company’s culture can develop organically over time. Fostering a Productive Company Culture. A club, for instance, or a company or a country.

Top Link Building Techniques for B2B Companies (Infographic)

Webbiquity

Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website.

Trending Sources

Are You Building a Company or Just Laying “Marketing Brick”?

ViewPoint

He answered: "I am helping to build a great cathedral.". Are you laying marketing brick at $30-60 bucks an hour or building a business you can be proud of? I became an over-confident wise-ass that was liked by sales, but not as popular with marketers in other divisions of the company.

Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. Consider the brand value of companies like Apple, Whole Foods, and BMW. Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Build your own online platform.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Building CSR into the Culture of Your Company Pays Dividends

Marketing Insider Group

Seventy nine percent of today’s graduates consider a company’s corporate social responsibility (CSR) commitments when deciding where to work, according to a recent Cone Communications study.

Brand assimilation in link campaigns: building client trust

Biznology

Brand assimilation is essential to the success of a link building campaign, particularly when you’re working with an enterprise-level client. The Importance of Branding for Enterprise Companies. Enterprise companies have built immense brand equity, and want to protect that equity.

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12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. In this webinar, Rand Fishkin discusses why building a brand is essential to generating search traffic with Google.

Five Videos Every Company Needs

Act-On

What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. For many people, the Dollar Shave Club video is high on the list.

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Social media employee advocacy is the heartbeat of your company

Biznology

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company.

How to Build a Remarkable 21st Century Brand

Hubspot

Moreover, defining a clear and concise purpose statement creates coherence for your employees -- coherence about what your company stands for and what inspires its work, beyond just the pursuit of money. Building a brand for the 21st century is no easy task. Brand Building Daily

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5 Strategies to Build Customer Relationships Through Content

bizible

What exactly a company provides and its details are mainly delivered through content. Are you having trouble building a trustworthy relationship with your audience? Here is a collection of smart steps that will lead you on the path to building trust through content marketing.

How to build a killer content team

Biznology

A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. It’s how companies like yours are staying competitive.

The Real Cost of List-Building: Buy or Build Your Own?

DiscoverOrg

When it comes to acquiring highly accurate and actionable intelligence there are really only three options – and they all require using humans to gather and verify data: You can (1) use existing resources, such as a sales team to conduct the research, (2) build a research team to gather data, or (3) buy it from a data provider. Option 2: Build a Research Team to Gather Data & Intelligence. per qualified lead is a fair price for companies who are motivated to initiate it.

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Welcoming Phil Fernandez to Engagio – Building The Next Great MarTech Company

Engagio

Advising Engagio is a singular opportunity to work with Jon and the team to build the next great marketing technology company. A chance to build on the past: “At Marketo, we built a model of excellence that grew to become the gold standard for marketing,” explained Fernandez.

One Company | One City | One Lattice

Lattice

Let’s start from the beginning – I had five months to find an awesome city with an amazing venue to pull off this awesome event that our company had never experienced before. Every great company kick-off needs to have an inspirational theme.

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. The company started posting short articles ranging between 200 and 400 words every day.

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How Can Media Companies Use Content Marketing Strategies To Build Their Audience?

ScribbleLive

But on the flipside, media companies and journalists can actually use content marketing strategies to help themselves continue to build their own audiences. Of course, many established media companies already have substantial audiences.

Brand Strategy 101: 7 Essentials for Strong Company Branding

Hubspot

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand -- the combined components of your company's character that make it identifiable. What does it mean for your company? Brand Building

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5 Common Marketing Challenges Agencies (and Companies) Face

Act-On

Over the past 15 years in business we’ve encountered many obstacles that are common to most companies, and we’ve learned a few ways to overcome them. Note: This article is written from an agency perspective, but the issues apply to most companies at one time or another.

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How to Build Company Value in a Down Economy

Great B2B Marketing

But we do have a great deal of control over our micro economy – the part of the whole where we can make an immediate difference for our companies, our clients, and our families. Here are three suggestions on how to use marketing and sales strategies to build value in your company.

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Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

A martech stack, according to AdAge , is a “number of different technologies from a number of different companies, intended to attract and retain customers and get them from A to B in the most efficient way possible.” ” Building the Right Marketing Technology Stack.

How I Learned the Hard Way Not to Associate My Company With Buzzwords

Hubspot

"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago. As the phrase’s reputation began to suffer, it started to drag our company down with it. Brand Building Daily

The Top 5 Mistakes Companies Make Building Demand Generation

Sales Engine

Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. So they task marketing leadership with building a demand generation engine and run into myriad problems.

13 Customer Loyalty Best Practices for B2B Companies

Act-On

One idea for building loyalty that isn’t connected to money? Build your brand. Existing customers interact with several departments in your company. An example of a survey that is probably trying to access the company’s Net Promoter Score. What could your company do? Our first impressions of people (and companies) frame how we experience them later. Remember: If you build a good self-help center, you’ll need fewer customer service reps.

How To Build A Culture of Content

Marketing Insider Group

Creating a company that focuses on helping over selling? I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content.

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How Your SMB Company Can Adopt ABM Tactics

Act-On

We keep hearing that ABM is recommended for mid-sized companies and above, or rising brands with high lead volume. You just need to be laser-focused on accounts that matter to your company. Build a Die-Hard ABM Strategy.

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6 Branding Mistakes Undermining Your Company's Image

Hubspot

At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. Colgate had spent years branding themselves as a toothpaste company, and the new product just wasn't consistent with their existing brand image.

3 Tips For Building A More Robust Customer Reference Program

Influitive b2b

Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer advocacy as their “secret sauce” for making a bigger impact on their company’s. In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue.

New MarTech Trends for the Building Materials Industry

Navigate the Channel

Marketing technology continues to grow as a dynamic hybrid discipline that is highly relevant to the building materials industry. This is especially true for materials companies who are doing business overseas, as the EU and Canada are beginning to crack down on solicitations of all kinds.

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How To: Build loyalty through customer engagement

Kaon

Connecting with customers is no longer about the product, nor is it sufficient to rely on a sales relationship or the company’s marketing communications and messaging. To acquire, delight and retain customers, companies have to think and act in a more strategic way.

Don’t silo link building

Biznology

In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Modern Link Building is Marketing.

Build a Model, Debate, Adjust, Debate, Adjust…

Salesfusion

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The question now shifts from, if you should partner with a company, to who you should partner with. [one_half valign="middle"]. Partner Portal.

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Presenting a Webinar? Build an Emotional Connection with Your Audience

Act-On

The perfect presenter will give your webinar credibility and build an intellectual connection with your audience, making your company look good by association. If so, here are some must-dos to build trust and authority, and ultimately guide leads into your sales pipeline.

Your Company Needs a MarTech Stack. Here’s How to Build One

Content Standard

What he learns, of course, is that the martech stack isn’t some new technology his company has failed to adopt. “[The customers’] interactions with companies, they’re all happening because of these digital touchpoints,” Brinker says.

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

Build your lead generation calendar. Also, build an effective closed-looped feedback system to capture feedback from your sales force that can be converted to actionable ideas to optimize your channels.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

And, while some growth has happened for your company, you might be feeling like you’ve hit a plateau and could use some new marketing strategies that will stimulate further business.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

So should you rent, buy or build an email list? While it is true that quality is lower, the relatively low cost still works out well for many companies. Most companies deploy to the list for you, you never receive an actual list of emails. Building a B2B List.

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How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

He replied something like, “I think companies [like yours] give away too many of their trade secrets on their website and blogs. When you give people what they value or find useful without expecting anything in return, you build a connection and eventually trust.

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