How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. A successful podcast can be an effective marketing channel for your brand, since it can help you develop an intimate relationship with your customers or become seen as a thought leader with your peers – which translates to more sales and more business opportunities. Podcasts are convenient, for one.

Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Today, we’re recognizing 20 influential people for their work in the online community industry. Because online communities can transform any organization , you’ll see a range of industries. Meet the Community Movers + Shakers.

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Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor

Act-On

So, for this episode of the Rethink Podcast, we interviewed Tracey Hicks, a Portland, Ore., You get to reach a whole new community that you just didn’t have access to prior to social media.”. And she’s learning from mistakes, such as dumping an unengaged acquired email list, and instead building a better one from scratch. Another key to being a successful entrepreneur is building a great team. Podcast entrepreneur podcast rethink marketing podcast

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity. In 2019, around 90 million Americans listened to a podcast on a monthly basis – a number that is expected to reach 132 million by 2022. Wondering how to start your own podcast show ?

The Complete Guide to Podcasting for Advisors

FMG Suite

The Complete Guide to Podcasting for Advisors. Podcasting has enjoyed a meteoric rise. Over the last three years, the total podcast audience has grown 34%. Incorporating a podcast into your marketing strategy can help you: Easily connect with new prospects.

14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Whether it’s perusing our favorite blogs over coffee in the morning or listening to the latest podcast in the car or at the gym, we try to take advantage of those micro-moments to stay up to date. Online Community. The Community Roundtable.

How to Build Your Email List with Instagram Giveaways

SendX

Instagram is also a great place to develop a community of customers and leads that have a similar interest in your brand and its products. Businesses achieve this by being active on the platform, with the goal of building an Instagram profile page that has tons of followers. It can take even popular brands years to develop a large following on Instagram, especially if you are trying to build a targeted audience on Instagram.

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The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

How to start a podcast: everything you need to know

Sprout Social

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. Meanwhile, podcasts provide an awesome avenue for content creators to reach new audiences and cement themselves as experts in their niches. 6 questions you need to answer prior to starting a podcast.

Your Audience Wants to Belong to Something—So Build Them a Multichannel Marketing Community

Content Standard

We’ve paid some attention to people, of course, using storytelling to build a loyal audience through content—because humans love stories, not sales messages—but that still sounds self-serving. Maybe the answer is to take the humble marketing community, and build it into a whole world. We’re talking about more than a great online community—more than an active fan-led support forum, or a one-way push of loyalty points and offers.

Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute. Katy names them and explains how CMOs can incorporate these motivators into their company’s social media strategy to build communities and increase engagement with buyers.

Sanjay Sarathy, Sumo Logic CMO: Three Emerging Trends in Marketing Intelligence [Podcast]

Crimson Marketing

Marketing has expanded its emphasis from a former position of responsibility purely for building the ‘top half of the funnel’ to an enhanced role that includes optimization of the lifetime buyer experience. CMOs today are responsible for understanding who buyers are, what they need and then providing a community-oriented service that consistently delivers value to them throughout the lifetime of the relationship. . Marketing Technology Podcasts

10 Considerations When Starting a Podcast

Circle Studio

10 years ago, many people didn’t know what a podcast was. Now, an estimated 90 million Americans listen to at least one podcast a month, and 62 million listen to a podcast weekly. Podcasts have become a powerful way to offer valuable content to your target audience and strengthen your content marketing strategy. That being said, creating a podcast requires much more than just talking into a microphone. What’s going to make your podcast stand out?

6 Techniques on How to Monetize Your Podcasts

Martech Advisor

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts. She explores how podcasters can make use of a variety of techniques to monetize on this emerging trend, from sponsorships and product endorsements to affiliate marketing and crowdfunding.

How to Become a Community Manager

Higher Logic

There’s no one right way to run a community, so it should come as no surprise to anyone that there’s not a single path to becoming a community manager. In fact, when people ask me about what makes someone great at community management, I tend to describe more personality traits than anything else: adaptability, curiosity, an analytical mind. And yet, there are plenty of things you can do to prepare yourself for getting a job as a community manager.

5 Brands Using Social Media To Grow Buzzworthy Online Communities

Hubspot

But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important. Online communities are groups of people who have a connection with your brand and/or each other. Luckily, social platforms now offer useful features that can help build brand relationships, when used cleverly. Brand Building

Diversity Strengthens (and Grows) Your Community

Higher Logic

These days, most people know diversity and inclusion is important for a culture and community to thrive, but it can be hard to back up that claim with solid answers -- beyond just knowing , morally, that diversity is important. When someone asks why diversity is important for your community, how should you answer? How can diversity benefit your online community? Now that we’ve gone over different definitions of diversity, how does it help your community, day to day?

5 Relationship Building Email Sequence Types

ConvertKit

But before you pitch your offering, you must build the “like-know-trust” factor with them. Email sequences are not only used to build your email list. Creating a welcome email sequence is less about making money right away and more about sharing personal stories with your target audience to build the like-know-trust factor. If you are a podcaster , you can highlight your favorite episodes and why they are a great place to start learning more about your brand.

5 Relationship Building Email Sequence Types

ConvertKit

But before you pitch your offering, you must build the “like-know-trust” factor with them. Email sequences are not only used to build your email list. Creating a welcome email sequence is less about making money right away and more about sharing personal stories with your target audience to build the like-know-trust factor. If you are a podcaster , you can highlight your favorite episodes and why they are a great place to start learning more about your brand.

I listened to 100+ hours of podcasts about content marketing so you don’t have to

Parse.ly

I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out there. The Inbound Marketing Podcast | 13 Lessons From Interviewing 99 High Performing Marketers. Summary: Robert Rose’s 30-minute podcast includes four segments each week: “one deep thought, one fresh take on the news, one guest who’s making a difference in content, and one great content marketing idea you can use.” Summary: This podcast doesn’t waste any time.

Building Work-Life Boundaries in the WFH Era

Biznology

The TED Talks and podcasts speak to the need for and power of connection (now more than ever) as well as how two athletes leverage the power of perspective and adaptive mindsets to facilitate performance and results. And please stay safe and look out for your families and your community.

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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. 4. The Sales Hacker Podcast.

Build your brand (for free)

Biznology

It’s not the result of being on the web since 1993 either, it’s because I keep a core business and do just about everything else to build my reputation, to build my name recognition, to build my brand, and to really let the world know not only what I am selling but what I actually know and can do. Do a Podcast (for free). With the success of Serial , podcasts are back, baby! Other than that, Amazon has a lot of books on how to podcast.

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Does Your Community Throw Love at the World? (Time to Start)

Higher Logic

So, I’m sitting here amid three monitors reveling at my flourishing desk plants, surrounded by my fellow marketers and community builders, as the sound coming through my earbuds drowns out their faint keyboard clicks and nearby sneezes, when it hits me: some of y’all aren’t showing your community enough love. Online Community Building]. For better or worse, it can influence our behaviors and level of engagement in the relationships and communities we participate in.

11 Must Reads for Every Community Manager

Higher Logic

Between blogs and books, Twitter feeds and LinkedIn influencers, it’s hard to know where to start for good community resources. These books and blogs are tried and true for many of us in the Orange Army, from our community managers to our bloggers. Although this book is geared towards nonprofits and associations, it’s a good resource for all types of communities. Buzzing Communities: How to Build Bigger, Better and More Active Online Communities”.

How Bank of America Increased Brand Recall by Millions With Podcast Marketing

Martech Advisor

Podcast marketing is fast becoming integral to the diverse marketing portfolio. Here’s how podcasts are becoming the voice of brands like Bank of America to deliver entertainment, drive engagement, and improve brand recall. Many brands like Pretty Little Thing and the Bank of America are experimenting with podcast marketing to diversify their marketing mix. Podcasting Marketing Is the Future of Marketing. How Bank of America Is Using Podcasting Marketing.

Sales Engagement Podcast Episodes For Working From Home

Outreach

We know that working from home is on everybody’s mind right now, so what better time to listen to The Sales Engagement podcast or revisit your favorite episodes. To curate your listening, we rounded up four podcast episodes that speak to #remotelyfe. Episode 155 of The Sales Engagement Podcast came out in late March, after many major cities around the world began to shelter-in-place to combat the spread of COVID-19.

Startup Success the Community Way

Higher Logic

If you want an in-depth look at these types of trials and tribulations, check out the podcast, StartUp. As CMX Hub’s David Spinks wrote about in this post , venture capital funds have a surprising solution for smoothing out the trials and tribulations of being a founder -- community. Anyone can invest -- community is more important than ever. Why should community be a cornerstone for new startups, no matter their industry or size? Build powerful networks.

Buyer Enablement Content: Drive Conversions & Build Trust

Content4Demand

Your buyer enablement content can help you further engagement and continue to build customer loyalty throughout the customer lifecycle. The post Buyer Enablement Content: Drive Conversions & Build Trust appeared first on Content4Demand.

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6 Best Affiliate Marketing Communities You Should Join

Outbrain

There are plenty of affiliate marketing communities online where people put aside their competitive streak and make way for networking, education, support, and encouragement. So we’ve gathered a list of 6 active and exciting affiliate marketing groups and communities you should join today: 1. Everything you wanted to know about building niche websites that get results! Smart Passive Income Community. Join Smart Passive Income Community.

Content Pros Podcast: Reap the Strategies and Secrets of the Best in the Business

Modern Marketing

Why compounding returns on your marketing means owning your community. How building a community doesn’t mean building a following. The Fall of Keywords and the Rise of Experience Optimization Mike Templeman, Founder and CEO of Foxtail Marketing, joins the Content Pros Podcast to discuss the advantage of experience optimization and tailoring content to fit the reality of your customer’s behavior.

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Blake Emal: Welcome to the Yours in Marketing podcast. Really interesting stuff there, and also talk about podcasting; he’s a fellow podcaster, so we talk about hosting a podcast, starting a podcast, if you even should, and if so, why you should try starting a podcast. Then the flip side of that: who shouldn’t start a podcast? Maybe some of you are contemplating that, and maybe you shouldn’t start a podcast. podcast.

Growing Your Brand Is a Group Effort: Communities as Content Marketing

Content Standard

Not long ago, geography and familial ties were the two main factors that created most communities. Communities as Content. The main benefit of a brand-hosted community is the participatory experience your audience enjoys. While videos, think pieces, and podcasts may feel two-way, your viewers, readers, and listeners will always be just that—consumers. Communities are true co-creation incubators. ” to “how do I take it apart and build a toaster?”

Why the Best Financial Services Podcasts Are Cashing In on New Kinds of Media

Content Standard

All of the best financial services podcasts, helpful articles, instructional videos, and money management books today are all centered around this reality: The economy has shifted, and people are looking to learn as much as they can to stay afloat. For financial services brands, this presents an enormous opportunity to build audiences through education. Podcasting offers a great outlet to do so and is a medium with little branded competition at the moment.

Simple Link Building Tactics to Grow Brand Authority

Marketo

It is no secret that link building is one of the most challenging, yet most vital tactics in search engine optimization. So why is link building so difficult? Over the years, SEOs from all over the world have been able to manipulate Google’s algorithm through black-hat link building tactics like link farms and link buying. When you are approaching link building, it can be tempting for your team to chase after as many backlinks as possible, regardless of where they come from.

16 Effective Ways to Build Your Online Presence

Hubspot

Below we'll review what an online presence is, and explore 16 effective ways to build your online presence. Build an email list. One of the top ways to build your online presence is to create and grow an email list. For example, HubSpot offers an email marketing tool , free pop-up forms , and a free online form builder to help build an email list. Additionally, off-site SEO also includes building credibility with backlinks. Brand Building

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13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. For marketers and advertisers, podcasts are a great method for staying abreast of all the important news and updates taking place within the digital marketing space. Start with episode: Building a Content Marketing Machine.