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How to build a killer content team

Biznology

Building a killer content team isn’t a “nice to have” skill set. Sometimes, freelancers are tired of owning their own business and are looking for new opportunities. How do we build them into the existing workload? Education – get your team on the same page.

From Scratch: Four (Free) List Building Strategies

Act-On

Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start. All seven list-building strategies require the same foundational elements: A clear understanding of your client’s buyer personas.

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How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

How does a brand build out a content strategy that can feel trustworthy and reputable, while still maintaining the brand’s identity and helping to improve ROI?”. Can the business finish this sentence: “Only we …” Information density analysis.

Build 91

The 15 Best Special-Purpose SEO Tools

Webbiquity

1) Google Search Console. Google Review Count: 600. A basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues. Google Review Count: 290.

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The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

These should include important data like age, race, religion, gender, income level, profession, family size, education level, and marital status. You can conduct thorough trends research through online tools like Google Trends. Google Analytics can be a useful (and free!)

Plan 109

The Beginner's Guide to Small Business Marketing Online

Hubspot

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. Google Ranking and SEO.

How To Plan And Build A Successful Content Marketing Strategy

B2B Marketing Insider

Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. I answered the main questions of how to build a solid content marketing strategy.

Plan 127

How to Build Strong Brand Storytelling From the Inside Out

Type A Communications

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. Back to Levitt’s point, companies aren’t in business to sell things, they’re in business to satisfy customers. January 20, 2014.

Why Google Glass Will Fail

Webbiquity

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. Second, the appearance issue is easily fixable: make Google Glass look like aviator shades.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. New School: Design and Build for a Visual World. Old School: Build and Deliver Upon a Major Campaign.

15 Educational SEO Charts and Diagrams

Hubspot

While search engine optimization is one of the core elements of inbound marketing, not enough businesses are incorporating an SEO strategy into their marketing efforts. 15 Educational SEO Diagrams. Google's Collateral Damage by SEOBook and Jess.net ( click to enlarge ).

17 Reasons Why Small Business Need (More) Video

Vidyard

Chances are, if you’re in marketing at a small business, you’ve got your hands in all sorts of jars. The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year in 2016. Build stronger brand affiliation and connection.

12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

The fact of the matter is that running a successful digital marketing campaign takes a lot of time and energy, not only during its implementation but also during the build up to go-live. This will help you build out a better understanding of major objections your sales team faces.

10 of the Best Podcasts About Business and Management

Hubspot

We’re busy, we’re distracted, we’re ambitious, and we’re always on the hunt for new sources of inspiration. That’s why business management-oriented podcasts are so perfect for today’s professionals. 10 of the Best Podcasts About Business and Management.

How to Build an Email Newsletter that Wins Business

Hinge Marketing

” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? What impact is this going to have on their business? The fastest path to winning business is to act like you already have it.

Two reasons to invest in online business video production

Biznology

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. But if they ARE busy, they will prefer to watch.

How Content Marketing Helped Make Google the Most Attractive Employer in the World

Contently

For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. Google’s approach is more about showing how these ideals are actually applied.

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Almost everything I knew about starting a business was wrong

grow - Practical Marketing Solutions

” After thinking for a moment, I said, “Dear Mark: You don’t know s**t about business.” Because at that inflection point 10 years ago, many things I thought knew about how to start and run a business were about to be turned upside down.

How to Build Strong Brand Storytelling From the Inside Out

B2B Marketing Insider

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. Back to Levitt’s point, companies aren’t in business to sell things, they’re in business to satisfy customers.

11 Helpful Resources for Improving Your Business Skills

Hubspot

Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components.

5 Ways to Get Student Reviews Seen via Higher-Education Social Media

Fathom

Whether it’s a quick comment written directly on Facebook, Twitter or Google+, or a link to a review composed on an external site, encourage your student body to tag their reviews using a custom hashtag (“your school’s name” + “reviews” should do the trick).

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

” Counting on a long-term, high customer engagement level on Snapchat (or anywhere) as a business case is foolish because it probably can’t last, and we’re already seeing proof of that. He is an acclaimed keynote speaker , college educator, and business consultant.

Everything You Should Know to Prepare For Google+ in 2014

Fathom

Google+ is here to stay in 2014. Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. Claiming a custom URL helps your company’s overall branding and it should help Google+ profiles show up in the SERPs more frequently.

The business case for breaking the content marketing rules

grow - Practical Marketing Solutions

Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. Be sure to build-in the opportunity for improvisation. If you have business goals, you have business goals. By Mark Schaefer.

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22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits. 1: Welcome to Blogging for Business Week! #2:

15 Business Books Every Aspiring Entrepreneur Should Read

Hubspot

No textbook can replace real life experiences, especially when it comes to running a business -- the hard judgment calls, the late nights, rolling up your sleeves and getting dirty down in the trenches with your team. Suffice it to say, I wish it existed when I was starting my business.

How to Build a Keyword Strategy That Turbo-charges Your School's SEO

Hubspot

The process may seem daunting, but building an effective SEO strategy for schools doesn’t have to be as difficult or time-consuming as you might imagine. Google. For schools, step one of building an effective keyword strategy is typically pretty clear. Education

Let’s Hang! Use Google+ Hangouts as an Innovative Marketing Tool

Vertical Response

No problem – Google+ Hangouts to the rescue! If you’re not familiar with Google+ Hangouts, it’s a free video chat service that allows you to catch up with friends via computer, phone or tablet. But what if you could use Google+ Hangouts to not only virtually ‘chill’ with friends, but use it as an innovative marketing tool? Our very own search engine optimization guys hosted their own Google+ Hangout with Skadeedle , discussing keywords.

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. Of these four foundational elements, Points 1, 2, and 3 are essential for paid list-building integrity and marketing success.

How Does Continuing Education (CE) Help Your Professional Services Firm?

Hinge Marketing

Embracing continuing education (CE) helps to keep your knowledge fresh and relevant so your firm can continue to earn the trust of your buyers. What exactly is continuing education? If you don’t live in a town with higher education offerings, look into online coursework.

How to Build an All-Star Mobile Force

Modern B2B Marketing

Author: Jeff Hasen It should go without saying: whether you run a mom-and-pop business or lead the digital team at a Fortune 500 company, mobile marketing should map to your business goals. Now here’s the business challenge we need to solve.

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Link Building and SEO Strategies to Resurrect in 2017, Part 1

Act-On

Google and other search engines use hyperlinks (or links/backlinks) to determine the quality and relevance of a website; they’re akin to “popularity” votes. When used as a tactic, building links can be very hard to execute. Beginners Guide to Link Building by Moz.

Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers.

Edtech and Elearning 2016: Top 200 Influencers and Brands

Onalytica B2B

Education is the doorway to the future, and we have a shared goal to create a better future for our children by providing them with the best education now, so they will have the best opportunities to succeed when they are older. ” Jaime Casap – Google Education Evangelist.

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Part 2: Link Building and SEO Strategies to Resurrect in 2017

Act-On

Although this somewhat challenging methodology contains several potential pitfalls, if you heed best practices and take a thoughtful, educated approach, growing the number of germane links to your site will help take your marketing to the next level.

What’s new in content marketing?

Biznology

Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. Building and maintaining a hearty online network is key.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Three years from now, a lot of people in the content marketing business will be out of jobs. One of the most powerful mantras in this digital space is to never build your house on rented land. He is an acclaimed keynote speaker , college educator, and business consultant.

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Rethinking Referral Marketing: Build Out Your Visibility

Hinge Marketing

You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. But now comes the hard part: building it out and keeping it up.

How Big Data is Driving Business Growth

Modern Marketing

With millions of Petabytes of structured and unstructured data being created each year, the volume will only continue to grow exponentially leaving us as business leaders and consumers to figure out what potential lies herein. This is because the cost both human capital and in dollars is too great for most businesses to fully mine the entire data landscape when trying to make business decisions. Big Data Builds Community.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter.