ClearVoice

JUNE 19, 2023

KO Marketing ) 80% of marketers intend to increase their ABM budget. Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

ClickZ

AUGUST 8, 2020

billion) making the total mobile ad spend budget this year to $91.52 Mobile advertising budgets didn’t see the projected growth rate carve into a 2020 reality but it is still a winner amongst other mediums. Emarketer had expected mobile advertising to grow up to $105.34 billion (pre-pandemic-era) now stands at $134.66

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

Hubspot

JANUARY 27, 2020

In fact, a Deloitte study found that a growing number of private companies are more heavily prioritizing emerging technology and hiring talent in their annual budgets. eMarketer ). In 2018, 88% of companies with budgets between $100 million and $1 billion were already experimenting with different forms of AR. eMarketer ).

Marketing AI 99

Marketing AI Stats Enterprise Management Emarketing 99

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin. Nurture Them.

Lead Generation 146

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 146

Customer Experience Matrix

MAY 20, 2010

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Perhaps I’m peerless.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Peer-to-peer 120

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ). eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates.

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. More in the B2B Demand Generation Benchmark Report.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Porch Group Media

MAY 11, 2021

In a recent survey by Bright Talk and Smart Insights, brands were asked if they had a clearly defined digital strategy in place. The survey found that nearly half (48%) of respondents had no defined strategy at all. Source: eMarketer]. Additionally, only 37% stated they have an omnichannel marketing strategy. Source: Wishpond].

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

Porch Group Media

OCTOBER 24, 2019

eMarketer ). eMarketer ). Digital video ad spend continues to climb, according to IAB’s 2019 Video Advertising Spend Report. Marketers report digital budgets have increased 25% year over year. According to a Facebook user survey, the ads seem to be very successful. Sharethrough ). billion in 2019.

Advertisements 56

Advertisements Advertising Trends Mobile Advertising 56

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. 69% of email recipients will report spam based on the subject line.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

ClearVoice

JUNE 11, 2019

Showing ROI should always be considered an opportunity to help you accomplish your marketing goals and make it easier for executives to increase your marketing budget. And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If ' @chadbuleen | #ROI | #contentmarketing Click To Tweet. .'

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

NuSpark Consulting

AUGUST 6, 2018

in 2018, according to eMarketer. Basic data is reported to the sites they visit, such as the browser and type of device they’re using, their IP address and their entry point to the internet, which—unless a virtual private network is enabled—provides an approximate geographical location. of all digital display ads will be automated.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Porch Group Media

NOVEMBER 12, 2019

Hiring people with the necessary digital skills was cited as the top challenge for 55% of survey respondents. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). Digital video ad spend continues to climb, according to IAB’s 2019 Video Advertising Spend Report.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Content Standard

DECEMBER 8, 2016

After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital.

Allocation 40

Allocation Planning Marketing Budget Creation Emarketing 40

Choozle

JANUARY 17, 2019

That’s why it’s more important than ever to have this benchmark report data chock-full of digital marketing best practices to back your strategies. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. Benchmark report: Data at a glance.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Moreover, Best-in-Class companies report a 31.6% Marketers, on average, spend over a quarter of their marketing budget on content marketing. of pipeline.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

SnapApp

MARCH 15, 2017

63% of users plan to increase their marketing automation budget this year. eMarketer. . 63% of survey respondents indicate that the ability to set measurable objectives for each of their campaigns is the biggest value driver of marketing automation. Marketing automation drives a 14.5% increase in sales productivity and a 12.2%

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

EveryoneSocial

OCTOBER 15, 2019

86% of marketers used influencer marketing since last year, and budgets for influencer marketing are skyrocketing. eMarketer ). Of the marketers surveyed about the state of influencer marketing by Tapinfluence and Altimeter, 67.6% 65% reported increased brand recognition. MediaKix ). Social Media Today ). AdWeek ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. ” Nielsen will kick this reporting off next month, using audio-recognition technology to determine what users are watching.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Content Standard

DECEMBER 19, 2014

Yet, as the trends continue to move toward social, media budgets seem to either be unmoved or moving at a slow pace. BuzzFeed’s “ How Technology Is Changing Media ” report showed a comparison between share of digital ad budget and share of referral traffic. percent of their total budget on social.

Traffic 40

Traffic Emarketing Sales Qualified Leads Comparison 40

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Contently

JUNE 17, 2016

‘Tis the season of reports in the digital content industry. Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). US digital ad market up ~$2.7B

Media 60

Media Mobile Advertising Emarketing Paid Search Agency 60

Contently

JUNE 17, 2016

‘Tis the season of reports in the digital content industry. Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). US digital ad market up ~$2.7B

Media 60

Media Mobile Advertising Emarketing Facebook 60

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. Local television newscasts and radio reports. The Today Show. Moore recalled. “We

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. Mapping Your Customer Journey.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

The ROI Guy

AUGUST 4, 2010

According to an article by eMarketer, “Is the Click Still King?”, The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. According to eMarketer however, this is not the case today.

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. This survey message from Squarespace is a great example of how to pick your customers’ brains to figure out how you can improve your quality of service. Price points.

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

Content Standard

MAY 14, 2015

Sixty-eight percent of marketers and agencies say they will increase their online video ad spend in the next 12 months, according to new survey data from the Interactive Advertising Bureau. Nearly two-thirds of marketers also said their TV ad budgets would stay the same or decrease in the next year.

Paid Search Agency 40

Paid Search Agency Video Marketing Ads Advertising Agencies 40

Webbiquity

JANUARY 2, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. eMarketer ). Social media and SEO together account for 70% of that spending.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Liveintent

JUNE 15, 2023

The report, “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. Emarketer projects that retail media ad spend in the U.S. Emarketer projects that retail media ad spend in the U.S.

Marketing Report 12

Marketing Report Media Paid Search Agency Planning 12

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. Local television newscasts and radio reports. The Today Show. Moore recalled. “We

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. Local television newscasts and radio reports. The Today Show. Moore recalled. “We

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. With that provocative finding as the headline, the BloomReach survey results spread like wildfire. Local television newscasts and radio reports. The Today Show. Moore recalled. “We

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40