Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. Gary claims he was able to grow and beat his competition by marketing to people in ways that they want: providing information in new and relevant ways vs. just trying to promote what he was selling.

BtoB 100

BtoB Conference Social Media Twitter 100

ViewPoint

FEBRUARY 4, 2014

Say you have a promotion based on a statistical test of two types of content. This is simple behavioral analysis, to better engage with prospects and work toward an eventual sale. Lesson learned: Don’t depend on your chief writer to tell you which piece of content works best. Create the other with just static content.

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.      Incentives can work really well.   But with so much on a marketer’s plate these days, not all 4300 could attend this half day event.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

ERDM

JULY 24, 2017

Listening” has been the industry buzz word for years and is key to building relationships for both BtoB and BtoC businesses. They must ensure that the actual brand experience and products align with BtoB and BtoC customer’s voices. Elizabeth Arden Goes Inside to Get Insights. The ROI was very apparent to all stakeholders.”.

BtoB 40

BtoB Brand Identity Branding Focus Group 40

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. That’s despite the fact that 70% of them spend less than 30 minutes a day managing their tweet stream. To its enthusiasts, however, Twitter is a powerful channel.

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Here’s how it works.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Marketing Insider Group

DECEMBER 5, 2013

In fact, the Corporate Executive Board’s latest report shows that “ emotion beats promotion ” by a factor of 2 to 1. And then process starts all over again when you analyze what works and use those insights to drive continuous improvement in the next round of content creation. They are looking for brands that put buyers first.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Writing on the Web

JULY 9, 2010

By taking some simple precautionary steps, you can not only reduce invalid criticisms about you, but you can also promote yourself. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan.

Tips 100

Tips Ning BtoB Digg 100

Marketing Insider Group

FEBRUARY 1, 2011

Is it something bigger and ethereal like our business perspective or is it the time horizons we work in? Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Is it because our departmental goals are different?

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

KoMarketing Associates

OCTOBER 30, 2012

The other day, Sophie feigned sleep until the exact moment Abe opened the door to leave for work, at which point she dashed over to the cat’s food dish and helped herself to a delicious snack. Which of the above suggestions have worked for you? What can we learn from Sophie? Perseverance pays! So, in other words, a literal tweeter!

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

markempa

AUGUST 15, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Paul Gillin

OCTOBER 5, 2011

Both turned out to be promotions for companies exhibiting at the conference. I may not buy from them, but I sure do help promote their wares. With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

markempa

SEPTEMBER 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " The series was created to promote the 2005 Lead Generation Summit. " The series was created to promote the 2005 Lead Generation Summit.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

markempa

JUNE 16, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are more interested in working with partners that have taken the time to understand their market and their customers. What do you need?

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It works wonders! Are there upcoming events that should be promoted when calling? Further follow-up? Leads for nurturing.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

MLT Creative

MAY 25, 2010

I mean, after all, he was doing the work himself, and he wasn't ever coming back. BtoB Magazine articles you may also like: The Big Question "What is one critical lesson you've learned about effective lead nurturing?" But Jeff wasn't about to leave empty handed, so over to the cricket box he went. 2010 Lead Generation Guide.

CRM 40

CRM Advertising Agencies B to B BtoB 40

markempa

MAY 25, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. write, speak, publish, and promote ) Benefit from the Halo Effect. write, speak, publish, and promote ) Benefit from the Halo Effect.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Sales and marketing often believe they are working together but collaboration takes more than annual or even quarterly planning meetings.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. Another popular topic is time management.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Hubspot

NOVEMBER 25, 2011

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% Not integrating email and social media.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It is just being overused and abused as a hollow form of self promotion. It is just being overused and abused as a hollow form of self promotion.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

The ROI Guy

OCTOBER 22, 2010

Survey participants indicated that although prevalent, promotional e-mails, direct mail, sales representatives and general advertising were less effective at raising awareness of new solutions. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Cisco is hiring former BusinessWeek, Wall Street Journal and Forbes reporters to write lengthy thought pieces under the Cisco brand about topics that don’t promote Cisco products—i.e., Stay Tuned.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Paul Gillin

JUNE 9, 2011

The rapid decline of mainstream media (more than 45,000 journalists have been laid off in the last five years in the US) has put a lot of good communicators out of work, and many can be had today for pennies on the dollar compared to what they made a few years ago. And I’ll bet he was happy to have the work. Where Writers Hang Out.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Top Rank Marketing

OCTOBER 5, 2023

Lee: We actually met at the BtoB Summit in Paris, and what a great experience that was — sharing insights in English to people in France. And it worked really, really well. I know there’s the Silicon Valley vibe of working 18 hours a day and don’t do anything else. Welcome to the show, Kris.

B2B Marketing 95

B2B Marketing B2B Ideal Customer Profiles Work Management 95

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Send the right promotions and incentives. Maximize the timing of delivery.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Ambal's Amusings

AUGUST 27, 2009

Influence: your prospects are driven to promote this knowledge to others in their organization and drive interest and buy-in for your product or service. Designing content to answer your buyers differing needs as they work through their buying process will. Promote it. So you need to promote it. Ardath Albee Recommends.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement). Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Ambal's Amusings

NOVEMBER 19, 2009

By simplifying the complexity of a situation in a way that promotes active thinking about solving it, your messaging helps prospects visualize successful outcomes and enroll others in embracing “their” ideas. Explaining how things work is boring to economic buyers. Active words are much better than passive words.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine. I have two pieces of advice here.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

MLT Creative

DECEMBER 22, 2010

All of the Native Americans I saw were working in souvenir stands, and the chief was standing beside what even I could tell was a metal teepee. I was expecting to get a glimpse of my glory job in action, but that didn’t happen. There were no burning wagons or whooping warriors on horseback. Get your B2B LinkedIn Toolkit.

Creativity 40

Creativity B2B Marketing Advertising Agencies Planning 40

Hubspot

JUNE 12, 2013

According to Experian , including the word exclusive in email promotional campaigns boosts unique open rates by 14%. But when it comes to email specifically, according to BTOB Magazine , 49% of B2B marketers spend more time and resources on email than on other channels. Pain: Overseeing a Tiny Mistake in a Huge Promotion.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Online Marketing Institute

JULY 31, 2009

What are the characteristics of a lead that make it worth working from sales perspective? They work to understand what optimum scores are for each category of lead type. Without this, we are back to John Wannamaker's comment about wasting half of your promotional spend.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40