Sales Engine

AUGUST 2, 2017

Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. The reason: it’s essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

ViewPoint

MAY 9, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Marketing Land. LinkedIn revamps contacts tool to boost relationship management. Via ClickZ.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Exo B2B

JULY 9, 2019

It touches three sensitive topics since the past five years now: influencers, social networks and content marketing. I’ve already written many articles about marketing influencers and pseudo-experts on my personal blog , but I hadn’t done synthesis yet. We didn’t choose this title for nothing! Self-proclaimed influence.

BtoB 45

BtoB B2B Social Networks Opinions 45

Top Rank Marketing

JULY 12, 2023

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year? In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

ViewPoint

DECEMBER 17, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

NuSpark Consulting

JUNE 19, 2010

BtoB Magazine, a national trade journal, recently conducted a survey of 400 B2B Marketers, and found that half of them were dissatisfied with the return on tweets. The survey revealed a striking contrast between occasional and heavy Twitter marketers. Three common ways to use Twitter for business are: a.

Twitter 100

Twitter B2B Marketing Effectiveness BtoB 100

markempa

JULY 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Its simply unrealistic to expect advertising to sell business solutions. And dont just send a canned response either. Here and here.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

KoMarketing Associates

OCTOBER 30, 2012

What does this have to do with marketing? So, for a fresh take on digital marketing best practices, let’s look to our furry friends for guidance: Liam ( my orange tabby cat): Liam enjoys napping, drinking from the bathroom faucet, and being adored. As marketers, we may feel the same way about our customers and prospects.

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Walker Sands

DECEMBER 20, 2018

In fact, a marketing research study conducted by Boost Awards showed that 82 percent of business decision makers are influenced by awards when choosing a B2B product or service for their company. Here at Walker Sands , we have found that with the right help, award wins can take your business to the next level.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

markempa

SEPTEMBER 29, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Validating direct marketing lists. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Building a database.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Webbiquity

APRIL 14, 2010

10 Great B-to-B Sites by BtoB Magazine. 10 common but often overlooked tips for increasing land page conversions, including using minimal navigation, keeping important information above the fold, and keeping your contact form as short as possible. 5 ways to make your site’s contact form work harder by iMedia Connection.

Landing Pages 100

Landing Pages Design Microsite Tips 100

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard?

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Design is the New Marketing. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

markempa

JANUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Marketing Spend Shifting to Below-the-line | Main | Podcasts vs. Webinars which is better? I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

FEBRUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If you have more than a passing interest in writing a business book, this is worth checking out.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He shows the folly of marketers who throw sales leads over the wall and expect sales people to catch them.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When you buy a list of names, you are basically buying business cards on a list. So where should you start? Companies don’t buy; people do.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Adobe Experience Cloud Blog

NOVEMBER 17, 2011

Now, keep in mind that for most of these you need to be a professional marketer. Free Marketing Magazines: Call me old school, but I still read marketing magazines to stay up-to-date on the latest marketing news. Chief Content Marketer Magazine. Chief Content Marketer Magazine. Target Marketing Magazine.

Course 48

Course Conference BtoB Tools 48

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

SEPTEMBER 18, 2007

Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not. Some people say it's the process of going from "first contact to close." What is lead management? Are they sales ready?)

Lead Management 120

Lead Management Work Management Marketing Management Lead Scoring 120

markempa

OCTOBER 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thought leadership gives you an edge to combat commoditization and attract more business. Become a thought leader ! So everyone cant be one.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

JANUARY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

APRIL 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. Ideas or tips of the day. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 22, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

Delivra

OCTOBER 2, 2018

Out of all of your marketing strategies, email marketing still ranks among the most effective ways to connect with your audiences. When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. Don’t take that shortcut.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research.

Press 50

Press Peer-to-peer Amazon BtoB 50

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are more interested in working with partners that have taken the time to understand their market and their customers. What do you need?

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

AUGUST 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

OCTOBER 17, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Do you have to understand the customer buying cycle?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

MLT Creative

NOVEMBER 28, 2011

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” After all, they will feel like they know you and, as we all know, people want to do business with someone they know and trust.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40