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Everything You Need to Know About LinkedIn Live

Oktopost

She discusses the promotion techniques they use to build anticipation for their LinkedIn Live sessions, shares a behind-the-scenes look at the recording process, and reveals the third-party streaming tool they rely on to broadcast to LinkedIn.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

Social Media and Influencer Marketing B2B eCommerce companies will continue to make more sophisticated use of social media to reach their target audiences this year, by engaging, not just broadcasting. Companies that stay ahead of the curve and adapt to the emerging trends and opportunities will be best positioned for success.

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Super Bowl: Go early to win

SmartBrief - Marketing

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. One of the advantages that early releases tap into is familiarity because fluent devices (recurring characters and situations) trigger positive emotional responses from viewers. Think again.

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Location-Based Data is Helping Marketers Personalize the Customer Experience

KoMarketing Associates

Approximately 91 percent of marketers increased their understanding of audiences with this information, and 87 percent created a positive customer experience. The report also discovered that campaign effectiveness increases when location-based data is used to personalize the customer experience.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Conversely, Statista data shows baby boomers report lower-than-average ad recall on music portals and streaming services: further evidence to support the use of traditional broadcast in your marketing mix. Positive, descriptive peer reviews can boost purchase confidence during consideration. TV is as efficient as it is effective.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

A ratio of greater than 10 indicates the business is using the account more as a broadcast channel than for actual social engagement. More than a third—37%—are “broadcasters,” with a ratio of more than 10. If it’s a positive mention, acknowledge it. At the top of the center column, click Mentions.

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5 essential tips to clearly define your ideal target market

Tomorrow People

It’s also why we marketers avoid broadcasting the same message to every customer segment; doing so signifies a generic approach, which wastes time and money. If there are major crossovers between your segment and other segments, this can cause confusion down the line – especially when it comes to brand positioning.