readwrite

SEPTEMBER 25, 2019

Before you strategize a campaign, make sure you conduct a well-scaled process of gathering the thoughts and opinions of prospective customers. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Convince & Convert

AUGUST 2, 2013

He had originally dreamed of being a radio broadcast personality in sports. As marketing budgets were getting cut at his next job, he moved into social media as a branding and networking tool. What do you like best about social media? ” Social media allows people to connect in ways they couldn’t do before.

Social Media 123

Social Media Media Marketing Budget Communities 123

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Yes, you can scale social media traffic by creating your own routine! Broadcasting on social media will result in poorly engaged and decreasing following. Here’s mine.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Marketing Interactions

SEPTEMBER 30, 2018

Social Relevance: From a channel perspective, most marketers have confronted the reality that many of the new channels—if not based on social networking—certainly include an element of social. Social sharing options are also commonly included on email templates used for nurturing programs and demand generation.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Adobe Experience Cloud Blog

AUGUST 21, 2013

People love to share their opinions and win competitions, and healthcare companies can take advantage of this by creating surveys and contests to be deployed through social media. In fact, many healthcare companies are starting to become more involved in social media. Social networks give businesses a place to be innovative.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Valasys

DECEMBER 18, 2019

The website is quite popular amongst the SEO community across the globe & publishes valued insights on topics such as SEO, Paid search, Content strategy, Content Marketing & Social Media. They broadcast the motto: “work smarter, not harder” 2.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Hubspot

MAY 13, 2016

A team of researchers led by Kristina Lerman at USC recently uncovered a social media phenomenon known as the majority illusion , which happens when certain members within a social network give the appearance that an idea, opinion, or product is more popular than it is. But the benefits don’t end there.

Advertising Agencies 28

Advertising Agencies Verticals Opinions Social Networks 28

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. These are funny in my opinion. Relentless as they are, I'm sure there may be some value in the network effect of just anyone following you. I consider it exclusive social networking.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Exo B2B

MAY 9, 2017

As Snapchat is growing, perhaps it would be interesting to have a closer look at this network, which, in our opinion, isn’t done surprising us. However, these points, in our opinion, already have solutions: Do you want to keep your shared content and distribute it on other networks? Record it and broadcast it!

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. Spam Followers I (on Twitter, Facebook, etc.) : These are funny in my opinion. Relentless as they are, I'm sure there may be some value in the network effect of just anyone following you.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Adobe Experience Cloud Blog

APRIL 29, 2014

Using these applications, Marketers soon realized that social was a place for conversations around their products and services – not a place for one-sided monologues about the virtues of your brand. This led to a shift from broadcasting marketing messages over social, to using social for listening and engagement.

Analytics 48

Analytics Marketing Automation Services Marketing Proposals Social Media 48

Chris Koch

SEPTEMBER 18, 2009

It’s a way to broadcast messages for sure, but you can do that better through your own channels. And the opportunity for real relationship building—which is what social media is supposed to be all about—in this model is limited. We are tribal creatures, so we respect group opinions and authority.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

It’s a way to broadcast messages for sure, but you can do that better through your own channels. And the opportunity for real relationship building—which is what social media is supposed to be all about—in this model is limited. We are tribal creatures, so we respect group opinions and authority.

Social Media 100

Social Media Viral Marketing Tools Media 100

Hubspot

MARCH 3, 2016

3) Update your social networks for the mission at hand. When recruiters and interviewers do research on you to see if you're a fit, you'd better believe they're going to take a good look at your social profiles. In many ways, recruiters might see your tweets are an extension of your personality, interests, and opinions.

Ideal Customer Profiles 28

Ideal Customer Profiles Broadcasting Profiling Hubspot 28

Hubspot

JUNE 29, 2011

Most eCommerce marketers have inventories that are too large to simply set up an RSS feed that broadcasts our products on Twitter – nor is there any real value in that anyway. Product recommendations prospects get from their social network can be highly influential in their purchasing decisions. Create Category Accounts.

eCommerce 28

eCommerce Twitter Effectiveness Paid Search Agency 28

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This is an exciting way to broadcast your success to your audience. Host a Twitter Chat.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

NOVEMBER 10, 2015

If you were to ask a room full of marketers from all over the world which marketing tactics they think are least worth the investment, you'd probably get a flurry of strong opinions. According to folks in Australia and New Zealand, the second most overrated marketing tactic was social media (14%), followed by online paid advertising (11%).

Paid Content 28

Paid Content Tactics Top of Funnel Advertising Agencies 28

Hubspot

FEBRUARY 8, 2011

These opinions are for the most part subjective. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. But reach is only part of the social media game. And so what? Here are the top 5.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

These opinions are for the most part subjective. Of all the social media outlets, YouTube has one of the closest correlations to the Super Bowl broadcast itself because it allows for repeated video views, ratings, comments and sharing. But reach is only part of the social media game. And so what? Here are the top 5.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Which businesses understand the “social” part of social network, and which are just there to broadcast? tech.mn, Frontend Masters, and Request Metrics are the least social.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

MAY 18, 2012

If you clicked those hyperlinks, you found just two examples in the flurry of negative press surrounding Facebook advertising of late -- all stemming from the recent GM announcement to cut $10 million in paid ad spend on the social network. It makes you wonder what prompted this announcement from GM.

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Sprout Social

SEPTEMBER 1, 2021

Social media share of voice metrics extract insights from authentic conversations that are happening on social media. They look at what people are saying about a certain brand or topic and use that information to determine consumer opinions and preferences. Engage, don’t just broadcast.

Paid Content 142

Paid Content Social Media PPC PR 142

Envy

FEBRUARY 16, 2022

Hosted by Sophos, the multi-award winning (we’re talking 15+ awards and counting from prestigious names like RSA) Naked Security blog offers news, opinion, advice and research on internet threats and security issues. In addition to news pieces and opinions (it invites contributions). Twitter: @NakedSecurity. Post frequency: Most days.

Resources 118

Resources Work Management Paid Search Agency B2B Marketing 118

Hubspot

JULY 27, 2017

5) Users can broadcast on Facebook Live in Spaces, Facebook's VR communities. Depending on your opinion of social media eroding in-person relationships, Spaces is a unique way to connect and engage in a high-tech way. 9) Amazon launches Spark, the shoppable social network for Prime users. Source: Adweek.

Social Media 73

Social Media Media Amazon Mobile Advertising 73

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

SnapApp

AUGUST 31, 2017

FINAL RESULTS (PLUS EXPERT OPINION). While the final results are still a week away, we decided to reach out to 43 CEOs, VPs and content strategists to get their expert opinion on some of the preliminary findings around millennial buying behaviors: . Some of the opinions might surprise you :). . . Andy Crestodina. John Miller.

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Convince & Convert

MAY 26, 2010

I think about these things about social media as well — * Are we making a difference? * Are people empowered to share their opinions? * Is social media the best means to broadcast a message? * I think about these things about social media as well — * Are we making a difference? * Do people like this? *

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Scoop.it

JANUARY 19, 2021

Your content team has to highlight the content for the right employee advocates who should transmit it to their own audience in their social networks. In other words, if you ask your employees to curate your content on their social media exactly as they are, you are making a mistake. Ignoring Your Employee’s Brands.

Curation 62

Curation Newsletter Top of Funnel Word of Mouth 62

Magisto

MARCH 31, 2019

80% of social media time is spent on a mobile device. Advertising (digital, print, display, broadcast) 39% of customers say they try a business for the first time because of direct mail advertising. Social Media There are 3.48 Online adults aged 18-34 are most likely to follow a brand via social networking (95%).

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

Sprout Social

SEPTEMBER 27, 2016

Also make sure you’re sharing each post on multiple days and times, and on different social networks. Social listening is the process of tracking conversations around specific phrases, words or brands, and then leveraging them to discover opportunities or create content for those audiences. You can see this under Behavior.

Work Management 93

Work Management Social Networks Social Media Network Marketing 93

Single Grain

SEPTEMBER 6, 2023

The Benefits of a Facebook Group Page You might already be posting regularly on LinkedIn and other social networks, alongside a host of paid and organic search activity. Helps You Get Quick Feedback: Facebook Groups foster open communication and encourage members to share their opinions. Why should you be paying attention?

Paid Content 52

Paid Content Facebook Spending Webinar Metrics 52

GreenRope

APRIL 26, 2016

They are simply in the discovery phase where they’re seeking education, opinions, and insight. Blog Posts – A solid platform for showcasing your expertise, use blog posts in your social media, email, and SEO strategy. Social Content – Many consumers are using social media to connect and engage with brands.

Top of Funnel 40

Top of Funnel Marketing Automation Services Marketing Automation Automation 40

GreenRope

APRIL 26, 2016

They are simply in the discovery phase where they’re seeking education, opinions, and insight. Blog Posts – A solid platform for showcasing your expertise, use blog posts in your social media, email, and SEO strategy. Social Content – Many consumers are using social media to connect and engage with brands.

Top of Funnel 40

Top of Funnel Marketing Automation Services Marketing Automation Automation 40

GreenRope

APRIL 26, 2016

They are simply in the discovery phase where they’re seeking education, opinions, and insight. Blog Posts – A solid platform for showcasing your expertise, use blog posts in your social media, email, and SEO strategy. Social Content – Many consumers are using social media to connect and engage with brands.

Top of Funnel 40

Top of Funnel Marketing Automation Services Marketing Automation Automation 40