Your B2B Marketing Budget Playbook for 2021 Success [Research]
Marketing Insider Group
DECEMBER 21, 2020
Neglecting customer retention to focus on lead generation. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention. Again, an over-emphasis on lead generation and customer neglect was an unaddressed problem in B2B marketing long before the pandemic.
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