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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention. Again, an over-emphasis on lead generation and customer neglect was an unaddressed problem in B2B marketing long before the pandemic.

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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

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B2B Lead Generation Blog: Lead Generation for the Complex Sale on wsRadio.com

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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The Evolving Relationship Between Marketing and Information Technology

Oktopost

Join the discussion by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. Listen to the podcast: Watch the live broadcast: The relationship between information technology and marketing is rather new. Now is the time for sales and marketing to come together.

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6 Top Marketing Podcasts for B2B Marketers In 2020

Valasys

Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly. population, listen to podcasts regularly.

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. But maybe you knew all that already.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. How will the content be leveraged for lead generation?