Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JUNE 30, 2021

Tracking B2B lead generation metrics is important for B2B marketing – of course. There’s a pillar concept in marketing that proves the value of clarity: Confused people don’t take action. But it applies to B2B marketers’ decision-making, too. One Lead Generation Metric to Rule Them All.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

Zoominfo

FEBRUARY 8, 2018

In fact, 85% of B2B marketers say lead generation is their most important content marketing goal ( source ). Yet, a staggering 80% of marketers also say their lead generation efforts are only slightly or somewhat effective ( source ). Lead Generation Landing Pages- Key Takeaways.

Landing Pages 195

Landing Pages Lead Generation Sales Qualified Leads Optimization 195

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

JULY 24, 2019

We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Lead Ranking 172

NuSpark Consulting

FEBRUARY 24, 2018

Marketing these days is full of jargon, which can be confusing for senior executives and others who aren’t fully immersed in it on a daily basis. Inbound marketing strategies and key tactics include search engine optimization, social media marketing, content marketing, pay-per-click advertising and email marketing.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Roketto

SEPTEMBER 28, 2020

Hi, fellow marketing manager. You might be juggling far too many B2B SaaS marketing strategies, and need to refine your goals to make better use of your precious spend (and your time!). We see you there, feverishly analyzing your meticulous campaign calendar.

Lead Generation 158

Lead Generation B2B Marketing Marketing Leads B2B 158

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

KoMarketing Associates

JANUARY 30, 2020

Marketers continue to turn to social media for lead generation, but new research shows that they could be more satisfied with the quality of leads they garner from this channel. In the future, 69% of marketers said they would consider automating more elements of their lead generation process.

Lead Generation 157

Lead Generation Social Media Marketing Report Social Marketing 157

KoMarketing Associates

NOVEMBER 12, 2019

B2B SaaS marketers who follow best practices can still absolutely find the leads they need. Whether they do it via SEO and content marketing or many other strategies, SaaS B2B lead generation still has a ton of opportunities. Just take the shift towards prioritizing lead quality over lead quantity as an example.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

SEPTEMBER 1, 2020

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. Other obstacles include lack of budget/resources (42%), targeting of leads (38%) and a lack of data on leads (29%).

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

NuSpark Consulting

FEBRUARY 26, 2023

In the world of digital marketing, lead generation is one of the most important aspects of a successful campaign. Leads are potential customers who have shown an interest in a product or service, and lead generation is the process of identifying, attracting, and converting these leads into paying customers.

Lead Generation 130

Lead Generation Marketing Budget Lead Scoring Lead Ranking 130

markempa

DECEMBER 15, 2014

As you build your lead generation program, your experts may be interested in codeveloping white papers, special research reports, articles and even events with you. Influence the Influencers: 5 Tactics to Generate Demand [MarketingSherpa how-to article]. This means you benefit positively from the halo effect.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Ranking Lead Scoring 120

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. What are B2B leads? Why is B2B lead generation important?

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Each of these lead magnets may be put together into a series of actions that guide your customer to your product.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Webbiquity

JULY 23, 2024

2 Automate and Personalize Product Demos Product demos are crucial for lead generation and the overall sales process for B2B companies. 7 Improve Lead Generation and Scoring Automated lead generation is a crucial area where AI shines. AI-powered tools make them more engaging and efficient.

Lead Ranking 294

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 294

Webbiquity

MARCH 17, 2023

But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. Image credit: Scott Graham on Unsplash More than half of B2B companies struggle to consistently generate high-quality leads. What is B2B Lead Generation?

Tactics 322

Tactics Sales Qualified Leads Generation Lead Scoring 322

Envy

MAY 16, 2022

So you've all heard of Paid LinkedIn lead generation forms, where a person views a LinkedIn Lead Gen ad for an eBook or for a demo or for some kind of other promotion. They decide they want to go for it, fill in some details and voilà they become a lead. What is an organic LinkedIn lead generation form?

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. What are tips and advice do you have for people want to use LinkedIn more effectively for business development/lead generation? . You also want to get a clear understanding of what’s meant by “lead generation”.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

markempa

DECEMBER 29, 2014

Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. But what’s the best way to optimize your lead gen efforts? Put you customer first.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Pam Didner

SEPTEMBER 23, 2021

But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 Learn more about how the pandemic altered the course of lead generation history here. Then, just keep going at it and continue to refine your lead generation process as you go.

Lead Generation 111

Lead Generation Process Sales Qualified Leads Effectiveness 111

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Smashmouth Marketing

DECEMBER 17, 2021

How to use intent data in lead generation campaigns. Improving lead quality and scoring. Using intent data for lead nurturing and content syndication. Plus, provide the most relevant content to address their pain points and guide their decision-making process. Highlights From This Episode: What is intent data.

Intent Data 185

Intent Data Lead Scoring Lead Ranking Intent 185

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. What Is Email Lead Generation?

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Visitor Queue

JULY 17, 2022

But, did you know that content marketing is one of the best and easiest ways to generate leads for your company? In fact, content marketing can generate up to three times more leads than other forms […]. The post How Can Content Marketing Help With Lead Generation?

Lead Generation 99

Lead Generation Generation Content Marketing Leads 99

Only B2B

JUNE 26, 2024

Here’s why ABM is a game-changer for IT companies: Must Read: Target High Value Accounts with ABM Intent Data Benefits of Account Based Marketing Lead Generation Let’s delve in: Aligns of Sales and Marketing Efforts One of the biggest challenges of running an ABM campaign is aligning sales and marketing efforts.

Account Based Marketing 71

Account Based Marketing Lead Ranking Ideal Customer Profiles Lead Generation 71

Visitor Queue

MAY 11, 2024

68% of companies admit to struggling with their lead generation strategies. However, we all know it’s not that easy to generate leads. Let alone qualified leads that have an interest in what you have to offer. If you can relate, you’re not alone.

Lead Generation 83

Lead Generation Sales Qualified Leads Practices Effectiveness 83

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. If you’re outsourcing your B2B lead generation to an agency, they will need to understand your ideal customer profile in order to run an effective campaign. To ensure high-quality lead generation, you need to understand how your audience thinks.

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

Visitor Queue

OCTOBER 16, 2024

In fact, according to a HubSpot report, 50% of marketers consider lead generation to be their first priority in marketing campaigns.

Lead Generation 79

Lead Generation SEO Generation Leads 79

KoMarketing Associates

MARCH 3, 2021

“Marketing and sales automation are great tools to leverage scarce resources and accelerate digital lead generation,” wrote the authors of the report. The Struggle to Find and Convert Marketing Leads. But simply owning the tools is not enough. They must be deployed in a way that allows them to be effective.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Inbox Insight

JANUARY 16, 2025

Demand Generation Managers face a relentless balancing act. Traditional lead generation tactics can often feel outdatedintrusive cold calls, endless email chains, and static ads that fail to inspire engagement. Meanwhile, the pressure to consistently deliver high-quality leads grows louder.

Lead Generation 52

Lead Generation Sales Qualified Leads Top of Funnel Lead Ranking 52

Marketing Insider Group

MAY 10, 2021

As Justin Bosco points out, white papers and other long-form content are an essential part of the B2B lead generation and nurturing process along the customer journey. People with sales experience are great at lead generation and nurturing and content marketing. Lead Generation and Nurturing.

Content Marketing 362

Content Marketing Content Marketing Qualified Leads Advertising Agencies 362

Webbiquity

MARCH 10, 2020

But you can run regular, smaller-scale sweepstakes as well, turning them into a long-term lead generation strategy. If you are a B2C marketer looking for quick turnaround while making a great first impression, social media promotions and offers are the way to go. Even in B2B marketing, people buy from people.

Sales Qualified Leads 320

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 320

Only B2B

AUGUST 21, 2024

This phrase comes to mind when choosing between Account-Based Marketing (ABM) and Lead Generation. After all, focusing on either generating leads broadly or targeting high-value accounts sounds like a solid plan, right? Keep reading… But First Understand What’s Account-Based Marketing (ABM)?

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Lead Ranking Lead Scoring 71