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7 Ways B2Bers Can Rock Lead Gen Via Social Media
Act-On
MAY 23, 2018
You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?
12 Ways to Boost Your Website’s Lead Generation Performance
Act-On
JUNE 13, 2018
Check out these 12 proven website lead generation strategies to get more and better leads. Demand & Lead Generation Digital Marketing Forms & Landing Pages Lead Generation lead gen lead generation lead generation strategy website optimization
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Lead Generation Guide: Basics of Lead Gen
Lake One
FEBRUARY 3, 2020
Lead Gen- you might be thinking they’re just buzz words you hear in business conversations or see in sales and marketing materials. But what’s so important about lead generation and what is it, exactly? Lead generation sounds simple enough, right?
Building Your Strategic Lead Generation Portfolio
B2B Lead Generation
OCTOBER 13, 2014
Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. Build your lead generation calendar.
Lead Gen and Engagement: Find your Marketing Sweet Spot
Speaker: Dawn Colossi, CMO, FocusVision
We were measured by the number of leads we generate. Over time, we’ve become much better at measuring conversion rates and lead quality. Where does lead gen and lead quality fit in? How to spend less time and gather higher quality leads.
Rethink Marketing: Using Podcast Interviews As a Lead Gen Tactic
Act-On
MARCH 22, 2019
On the Rethink Marketing podcast, Tom Schwab outlines how podcasts can be a great lead gen tactic, even converting 25 times bettter than a blog. Demand & Lead Generation
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How the Halo Effect Drives Lead Generation
B2B Lead Generation
DECEMBER 22, 2014
My dad taught me many lessons growing up, and one that stands out as relevant to lead generation went something like this: He said, “Choose your friends carefully because we become like the people we spend most of our time with, and [like it or not] we’re judged by the company we keep.”
Lead Generation via Influencers and Experts in 4 Steps
B2B Lead Generation
DECEMBER 15, 2014
Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). You and your company could also be sales lead referral source for them as well.
31 Tips for Improving Sales and Marketing Lead Generation Alignment
B2B Lead Generation
OCTOBER 6, 2014
How does your sales team perceive the leads Marketing produces? They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? Centralize the lead qualification process.
Lead Gen: A proposed replacement for BANT
B2B Lead Generation
SEPTEMBER 9, 2013
Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.
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The Anatomy of an Effective SaaS Lead Generation Strategy
Single Grain
APRIL 1, 2020
Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. Lack of an effective lead nurturing strategy.
4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
Act-On
MAY 29, 2017
That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. If you can do this, you’ll increase your site’s lead-gen magnetism.
How to Put the Customer First in Lead Generation
B2B Lead Generation
AUGUST 11, 2014
Tweet Putting customers first in lead generation. Unfortunately, empathy is often ignored or lost when we start to become overly clever and complex with lead generation. At its core, lead generation is really about relationships.
60% of Marketers Say Lead Gen Quality Strategy Has Only Been ‘Somewhat Successful’
KoMarketing Associates
NOVEMBER 13, 2019
Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy. B2B Marketing News Industry News lead generation marketing measurement Search Engine Marketing
Is it Fraudulent to Spend Money on Lead Gen Without an ROI?
ViewPoint
NOVEMBER 7, 2018
Naturally, not every lead gen program will be a success. Lead Generation Marketing ROI
Lead Generation: Streamlining the process for quality over quantity
B2B Lead Generation
JUNE 30, 2014
Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads.
3 Newer Types of Content Tactics To Support Lead Gen
Modern Marketing
MARCH 18, 2014
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly.
Lead Generation: 2 tips to transform your content marketing
B2B Lead Generation
JUNE 9, 2014
Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs.
Good revenue, bad revenue and lead gen in B2B marketing
TaylorMadeIn KEW
OCTOBER 7, 2018
In this last post of the series, I turn my attention to the 3 rd and final of my 3 enduring fallacies of B2B marketing – that the purpose of B2B marketing is lead generation. And not all leads are good leads. Not all leads are created equal either.
Lead Generation: Balancing lead quality and lead quantity
B2B Lead Generation
FEBRUARY 3, 2014
Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets.
21 PPC Lead Generation Tools for More High-Quality Leads
KoMarketing Associates
APRIL 9, 2019
Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue.
Lead Generation Tips - Take 3 Hour Lunches
Smashmouth Marketing
JULY 9, 2019
There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. More Lead Generation Tips.
How to Brainstorm Great Lead Generation Content
Contently
MARCH 24, 2020
This speaks to two things: my crippling inability to maintain work/life boundaries and, more importantly, the ubiquity of annoying lead generation content. The only way to make it go away is it is to click “I’m a weak parasite on society and don’t want to generate more leads.” That’s because most lead gen content isn’t very good, and people are wary of falling into the marketing funnel of hell.
Two-Thirds of B2B Marketers Say Lead Gen is High Priority for 2018
KoMarketing Associates
NOVEMBER 20, 2017
While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year. Converting leads into customers (47 percent) is also a “high priority” for 2018.
B2B Lead-Gen: Top tactics for a crisis-proof strategy
B2B Lead Generation
FEBRUARY 26, 2012
Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. It can be helpful to have a reliable plan for generating leads when challenges loom (just like it can be helpful to have an evacuation plan before the building is on fire).
5 ABM Lead Gen Myths Hurting Your B2B Strategy
NetLine
JUNE 12, 2019
Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. Myth: ABM helps you identify only the most relevant leads.
This One Lead Gen Metric Will Help You Show Marketing ROI
Contently
APRIL 13, 2017
If you’re hoping that your content is going to directly lead to sales on a consistent basis, you’re going to be sorely disappointed. Per Hubspot, companies that publish content 16 times per month generate 4.5x Then, that piece of content would have 65 leads influenced.
Six Easy Lead Gen Tips for Sales
Lake One
FEBRUARY 20, 2020
Or perhaps you are the marketing team and you want to give your sales team some quick tips to help further the lead gen cause. We’ve got you covered, with 6 easy lead gen tips your sales team can implement today. Capture those Leads. B2B Marketing Lead Generation
Lead Gen Tactics from 4 MarketingSherpa Case Studies
B2B Lead Generation
AUGUST 25, 2014
Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.
Research Report: Lead Gen Not as Easy as Marketers Think
The Point
OCTOBER 20, 2014
Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms.
Lead Generation: How an insurance company reduced acquisition costs in purchased leads
B2B Lead Generation
FEBRUARY 16, 2015
Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. According to the Salesforce 2015 State of Marketing report, lead quality is the No. Change the way leads are purchased.
Lead Generation That Converts Leads into Sales Opportunities
B2B Lead Generation
APRIL 6, 2015
Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Second, it must manage all the incoming leads effectively.
Lead Generation: 2 simple tips to determine cost per lead
B2B Lead Generation
JUNE 16, 2014
Tweet Getting to the heart of lead cost is not easy. In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013.
Lead Generation: The power of copy
B2B Lead Generation
APRIL 7, 2014
In today’s B2B Lead Roundtable Blog post, we’ll take a look at how a one small tweak to the copy on a lead generation page increased conversion and what we can learn from the results. Objective: To increase leads from quote requests. Tweet Words matter.
LinkedIn Lead Gen Forms: 9 Best Practices for Increasing Conversions
Oktopost
DECEMBER 11, 2018
Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms. B2B Marketing B2B Marketing Tips Lead Generation LinkedIn
B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen
B2B Lead Generation
OCTOBER 28, 2013
Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. For example, the design process forced us to examine two important questions: what is a quality lead, and how do we measure it?
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