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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. public broadcast models. You’ve got Community , which just raised $40 million. I love LinkedIn.

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Soundrise connects advertisers to podcast creators with shared values

Martech

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Think of your brand as a media company for podcasts, videos, and reading material.

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Feel the Force of the Dark Funnel

Strategic-IC

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. Social platforms such as LinkedIn, TikTok, etc.

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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

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How Smart Brands are DemoCasting in Social Media

Convince & Convert

” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Conversely, if your customers skew older, the data indicates you would lean toward a Facebook, Pinterest, or Linkedin-oriented approach.

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4 Major Content Marketing Trends for 2020: How to Prepare for Next Year

Brandpoint

For example, email your content out in an upcoming newsletter, advertise your email list on your podcast, and create a blog post about podcasting and mention yours. Conversational chatbots: Powered by AI, chatbots are a perfect mix of customer service, search functions and community managers. User-generated content.