Trade Press Services Newsletter

MARCH 7, 2024

Have you ever dreamt about writing and publishing a book? Writing a book takes a monumental investment of time, energy, and resources. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Revenue, however, is not the only benefit.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Content Marketing Institute

FEBRUARY 28, 2019

But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Counting headlines is an antiquated skill.

Brand Identity 110

Brand Identity Branding Content Marketing Best Practices 110

Content Marketing Institute

JANUARY 8, 2020

Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time.

Guidelines 96

Guidelines Social Media Brand Identity Branding 96

Content Marketing Institute

AUGUST 2, 2022

Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails. Continue reading →

Paper 109

Paper Examples Brand Identity Branding 109

Marketing 261

AUGUST 22, 2018

Think of sales emails, social media, voice messages, support tickets, apps, API documentation: Anytime something is written down and delivered to the outside world, it is helping advance your brand story. If you can wield your own brand story, you can engage your consumers however you want. Coordinate content across digital channels.

Brand Identity 59

Brand Identity Branding Work Management Storytelling 59

Marketing Insider Group

APRIL 17, 2023

How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. What Is Brand Storytelling?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Utilizing ChatGPT Plugins for Enhanced Writing ChatGPT plugins can get you better results.

Marketing AI 250

Marketing AI Ethics Content User-Generated Content 250

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. A social media manager must be able to write well. build a strong brand identity.

Social Media 308

Social Media Work Management Marketing Management Media 308

Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. ChatGPT can assist you in creating a solid outline that serves as a blueprint for your writing. Analyze the relevance, search volume, and competition for these keywords.

Copywriting 222

Copywriting Optimization Marketing AI FAQ 222

ClearVoice

NOVEMBER 12, 2018

While food writing for publications is often idealized as a dream gig, the reality is most publications pay between $50-$250 for an article these days. Carla Siegel , founder of Agentsie , has helped create new brand identities for The Dinex Group, Jeffrey Beers, CityHarvest and many other New York-area restaurants and CPG food brands.

Work Management 53

Work Management Marketing Management Paid Search Agency Advertising Agencies 53

Marketing Insider Group

JULY 25, 2023

With the rise of ChatGPT, tons of AI content writing tools sprung up overnight. So, which AI content writing tools are worth checking out for your marketing? Image Source Key Takeaways: Search for AI content writing tools that fit your budget and speed up your writing and editing. Ding, ding, ding! Image Source 1.

Marketing AI 189

Marketing AI Budget Programs Tools Copywriting 189

Webbiquity

APRIL 26, 2022

That said, not everyone has the ambition or patience to write well. High-quality writing is nutrition for the brain. Don’t Write, Talk (Start a Podcast). If your brand reputation is on the line, and SEO matters, make the investment to hire a professional writer. Writing remains an intensely personal craft.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Webbiquity

OCTOBER 31, 2023

An extraordinary 91% of consumers have subscribed to at least one SMS marketing program, and 73% have made a purchase after receiving a text from a brand or vendor. But what is surprising is that SMS is now #2, and 85% of people who subscribe to brand text messages also subscribe to their emails. Not surprising.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Marketing Insider Group

OCTOBER 16, 2023

Set up alerts to know when your brand gets mentioned or to monitor competitors. Buffer brings them all under one roof, making it easier to manage and maintain a consistent brand voice. But with Surfer’s content editor, you can get real-time suggestions as you write. Ever wondered if your writing is easy to understand?

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Hinge Marketing

OCTOBER 27, 2016

And you can get started by developing a personal brand statement that puts a spotlight on your expertise. What is a personal brand statement? A personal brand statement is a brief paragraph that describes your expertise and, most importantly, how your approach is different from other experts in your field.

Personalization 48

Personalization Brand Identity Branding B2B Thought Leadership 48

Content Standard

MAY 30, 2018

Credit the brand story James has carefully been crafting since he entered the NBA at just 18 years old: From the very start, the future Hall of Famer was working to build a singular brand as recognizable as any in the sports world, rivaling signature imprints like Michael Jordan’s “Air Jordan” line of shoes and apparel.

Multi-Touch Attribution 59

Multi-Touch Attribution Brand Identity Branding Business 59

Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? Their goals, brand voice, style, and target audience will also vary. B2B copywriters need to know their clients, but they also need to know the audience they’re writing for. Not all writing is created equal. A copywriting service can feel like a nice-to-have luxury. Quick Learners.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Convince & Convert

MARCH 11, 2016

Benefit focus enhances brand perception; it shows you and customers care about the same things. Repeatedly stressing the same set of benefits in website copy has a more powerful effect than a laundry list. Emphasizing only the truly important benefits draws visitor attention to them.

Conversion 114

Conversion Copywriting Brand Identity Branding 114

Marketing Insider Group

AUGUST 7, 2023

Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Conversational content is designed to engage your audience, encouraging them to interact with your brand and each other. Image Source: Marketing Charts 11 Tips For Writing Conversational Content 1.

Conversion 206

Conversion Top of Funnel Content Lead Nurturing 206

Marketing Insider Group

APRIL 8, 2024

Whether you’re writing social media copy, offering customer support, or generating code, this model molds itself to fit the task at hand, powered by your unique data and goals. This can enhance your market position and brand perception. This AI can create a unique fit for your business’s specific needs and challenges.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

FMG Suite

APRIL 25, 2024

But that does not mean advisors should rush out to write something. Luckily, by following a few copywriting golden rules, you can write an effective message while still saving yourself time. Use The Right Formatting Always think of your reader when formatting your writing. So, only write conversationally when appropriate.

Copywriting 52

Copywriting Rules Newsletter Features 52

Oktopost

MARCH 19, 2024

As well as showing his passion for AI, Etien shines a light on the importance of using employees and executives as brand ambassadors, highlighting how it humanizes your brand and amplifies your reach. His book “Digital Marketing Compass” helps startups take their first steps in online marketing. Love going Behind the Post?

Social Media 136

Social Media Media Startups Youtube 136

Anyword

MARCH 28, 2024

It fits seamlessly into your daily online activities, from Google Docs to social media platforms and even ChatGPT, bringing the power of advanced writing assistance directly to where you need it most. Maintain Authenticity with Your Brand Voice The Anyword Chrome Extension goes beyond mere content enhancement.

Guidelines 94

Guidelines Marketing & Strategy Analytics Social Media 94

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Salesforce Marketing Cloud

MARCH 19, 2024

By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. Users must still understand the fundamentals of writing a clear prompt. That humanity allows us to bring our brand across everything.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Martech

SEPTEMBER 28, 2023

ChatGPT is great at writing optimized copy, meta-data, blog posts and any text-based content SOLELY meant to help boost your organic rankings. Brand voice — Copy that is meant to be read by a human, shouldn’t be exclusively written by a machine. True or false: ChatGPT can’t write in my brand voice? Don’t believe me?

Marketing AI 130

Marketing AI Work Management Generation Marketing Automation Services 130

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? But interestingly, content writing in the Philippines has boomed. For writers, this gives them more diverse opportunities, whether in blog and creative writing or technical and business writing.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Contently

MARCH 30, 2023

The problem isn’t (usually) the writing. After all, a potential customer may develop a negative impression of your brand after reading uninteresting content. Thus, when we set out to write SEO-oriented content, there’s no foundation on which to build it. Now, please, don’t get offended. Yes, we may get lucky.

SEO 144

SEO SERP Content Keywords 144

FMG Suite

APRIL 25, 2024

Start With An Optimized Profile Your profile will act as the foundation of your brand on social media. Here’s how you can do just that: Provide high-quality images: Your personal profile should contain a high-resolution branded banner and profile picture. Write several sentences and they will undoubtably take notice.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

FMG Suite

APRIL 25, 2024

What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. To write one, creatively reference the content of your email. For example, write “This week’s trending topics” or “Should I do X or Y?” Don’t write “Weekly Newsletter.” Build curiosity and ask questions.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Social media copywriting varies greatly by industry and brand. What niches or subcultures does our brand resonate with?

Copywriting 127

Copywriting Social Media Practices Marketing AI 127

Trade Press Services

FEBRUARY 26, 2024

When every brand is focused on one channel, it can be difficult to stand out in busy feeds. To establish your brand as the go-to source for answers and expertise, make sure your content addresses the specific questions today’s decision-makers are asking. They crave a human connection.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

FMG Suite

APRIL 25, 2024

The images and colors should align with your brand to make the page striking and memorable. It’s a real story, one you want to write in the first person. When creating your services page, do these things: Write in the problem-solution format. Write down the challenges they are likely facing, then outline how you solve them.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Oktopost

FEBRUARY 12, 2024

From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all. From writing content to producing podcasts, and hosting interesting live panel discussions, Alina manages all things content marketing.

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Roketto

FEBRUARY 15, 2024

Whether you write a blog post, record a podcast, or share a video on Instagram, all these pieces of information let you achieve various goals: Connect with the audience Promote goods and services Establish your brand identity Content is the lifeblood of digital communication.

Content 83

Content Tools Automation Content Marketing 83