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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. That can increase the ROI from content marketing.

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021. What gets measured, gets done,” said Erika De Haas, vice president of marketing communications at Sobeys. “As

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How to improve marketing ROI with clean data

Martech

Yet even the most meticulous brands more often than not find errors within their datasets. Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Marketers know accurate data is tablestakes. Watch the full presentation from MarTech here (free registration required).

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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

When you want to know nuanced details about each of these companies — like how their tech stack compares to others in their industry, or how various brands relate to each other in a corporate hierarchy structure — the task gets unimaginably harder. Manual labor can’t possibly handle it all.

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AWS unveils AWS Entity Resolution

Martech

Best Western Hotels is among the first brands to use the service. “We The AWS Entity Resolution customer uses the AWS Management Console to match and de-duplicate records with a flexible and configurable workflow that takes only minutes to execute. Soon-to-come integrations with partners like Unified ID 2.0

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List Of Best 5 Database Cleansing Tools To Know In 2021

Only B2B

You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. . It will defame your brand Poor data is the ultimate reason for revenue killing Business intelligence is at stake Poor Data will make you ‘Pay’ for the errors.

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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. What gets measured, gets done,” says Erika De Haas, vice president of marketing communications. “As Marketers are also more focused on first-party data.

Privacy 98