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12 Must-Read Books to Inspire Your Modern B2B Marketing

Circle Studio

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. Everybody Writes.

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How to Change Your Brand Perception with Always-On Content Marketing

Marketing Insider Group

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Publish quality content and sustain the pace of publication. Every week.

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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

They believe that taking a stand that might offend some people will drive potential customers away. Our goal is to solve problems for our target customers. Share your opinions as long as they are informed, based on experience, and seek to help your customers. And one more thing: a keen ability to read his target customers.

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Is Content Marketing Right for My Industry?

Marketing Insider Group

And done well, it can help ignite a customer’s desire for what you sell. A drool-worthy description of their bakery’s signature peanut butter crème donuts. That store has doubled its quality and its number of customers over the years since it adopted content marketing. Enticement can drive customers to your front door.

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How to Promote Your Website for Free

Optinmonster

This means you can drive a lot more potential customers to your website without spending any money. You can make direct contact with your customers and leads any time you want. Your small business can provide the answer and gain a customer. Unlike your social media audience, your email list belongs to you.

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3 strategies to build a profitable author platform without an audience

ConvertKit

You don’t need a massive author platform to launch your book and be a thriving writer. As a first-time writer, you can successfully sell loads of books even if nobody ( right now ) knows your name! You just need a way to market your books effectively. 3 simple strategies to launch and sell books without an author platform.

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The Key Challenges in Enterprise Content Marketing

Marketing Insider Group

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. A few recipes from well-known chefs and home cooks alike that recommend pairing suggestions with one of Coke’s signature offerings might win Coke a new customer base.