12 Must-Read Books to Inspire Your Modern B2B Marketing

Circle Studio

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. Creative marketing and delightful customer service too are not enough to succeed.

5 Tips For Maximizing Your Published Content

Hinge Marketing

You’ve published your content, now what? So let’s take a look at 5 tips to help maximize your published content. For example, on Hinge’s Visible Expert service page , we have an offer to request a Visible Expert review, as well as an offer to download our Visible Expert book. When your content is first published, don’t keep it to yourself. Have all your employees include a link to the content you are promoting in their email signature!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 Clever Ways Your Email Signature Can Support Your Marketing

Hubspot

Yes, your personal email signature can provide a serious marketing opportunity. You are most likely already using your own email signature to provide information about who you are and where you work. But you can take this practice to the next level by updating your signature to reflect the marketing campaigns you are running today. Wondering what exactly you can promote through your email signature? Have you written a book?

Content Hit List

Content4Demand

More benefits: improving demand-gen campaign efficiency, increasing precision in ABM campaigns, boosting consumption of content assets, shortening sales cycles, and decreasing customer churn while identifying cross-selling opportunities. Social listening tools such as Mention.com allow you to track untagged company and product mentions, competitor and industry mentions, and more, so you can identify leads, address complaints and identify customer pain points.

List 40

Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News

Contently

But there was also another journalist working on deadline, this one commissioned by an unlikely financial publisher: Tangerine , Canada’s leading digital bank. ” Once the concept gets approved and the necessary approvers book time for material review on their calendars, the editorial team moves swiftly. “We’re able to customize those review chains so we’re sure the right people see it.”

6 Tools for Turning Content Consumers into Customers

Oracle

From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. But if you ask them to supply the same details over and over again, they’re less likely to play along – no matter how great your E-book or case study may be. Batch Signatures. Marketing can attach signatures assigned to individual sales reps.

How to Change Your Brand Perception with Always-On Content Marketing

Marketing Insider Group

With the central theme of entertainment, she produced content that expanded each of its hotels’ appeal to new customer segments, including families with young kids, with one hotel – Circus Circus – now on track to compete with Disney for the family market. Publish Quality Content Consistently.

Is Content Marketing Right for My Industry?

Marketing Insider Group

And done well, it can help ignite a customer’s desire for what you sell. A drool-worthy description of their bakery’s signature peanut butter crème donuts. That store has doubled its quality and its number of customers over the years since it adopted content marketing.

13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

A skilled coach on the field has a game book of several tried and true plays that are designed to maximize the performance of his or her players. In the same way, every brand needs a "game book" of lead generation tactics to maximize the effectiveness of its campaigns. One feature in particular that should be a part of your strategy is its publishing platform. Publish on SlideShare. And once your deck is published, engage anyone who comments.

Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

They believe that taking a stand that might offend some people will drive potential customers away. Our goal is to solve problems for our target customers. Share your opinions as long as they are informed, based on experience, and seek to help your customers.

Top 20 Remote Working Tools You Need in 2020

SendX

Some of them even ensure better employee & customer engagement. Slack’s pricing ranges from a free model to a custom enterprise grid for large businesses. It is popular among small businesses because of its cost-effectiveness, intuitive UI, and exceptional customer support.

Work 195

Eight ways to increase Instagram engagement in 2021

RockContent

Even if only a few people actually buy the item just then, the sticker can provide valuable information on your potential customers — all of which is voluntarily given. Several third-party platforms specialize in designing custom, optimized landing pages for your “link in bio.”

Why SaaS Businesses Need To Get Branding & Content Right

Marketing Insider Group

There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. With many SaaS solutions having similar functionality and pricing, potential customers are likely to choose the option with the strongest branding.

Brand 195

How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work

Hubspot

The right words in your out-of-office reply and your signature could spark prospects' interests and lead to a sale down the road. Here’s how to get two undervalued email assets, your signature and out-of-office replies, to work for you -- even when you’re not working. Your Email Signature. A picture does not a good email signature make. For starters, too many people throw a bunch of images in their email signatures. Example Signature: [Name] | [Twitter Handle].

Top 10 Branding Tools

Hinge Marketing

Write the definitive book on your signature topic. Note that the book should be written for target clients , not fellow professional practitioners. We know in our own research that writing a book is one of the most best ways to build credibility and one of the quickest ways to increase the visibility of your expertise. Produce a signature-quality video. Publish frequently and give your blog some features that stand out.

Tools 105

How to Use LinkedIn to Generate Leads

B2B Lead Generation

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. Join LinkedIn groups where your clients/customers gather.

The Best Practices for LinkedIn: How to Fire Up Your Strategy

B2B PR Sense

Create Content on LinkedIn Publishing Regularly & Vary It. LinkedIn and content marketing go hand and hand -- as we can clearly see in the success of its publishing platform. As with any publishing platform, consistency is key. Take a page out of Dan Price 's book. Link to it on your website and in your email signature line to encourage more traffic. LinkedIn and its publishing platform have the potential to boost your thought leadership strategy.

How to Drive Leads to Join Your Email Mailing List

Navigate the Channel

In order to convert leads to prospects and then customers, your B2B company first must find qualified leads. Driving those leads to join your email list is a priority, because they are your future customers. A tried and true method of gaining email subscribers, a sign-up sheet at industry and customer trade shows will net you qualified leads that are interested in further communication. Add a Sign-Up Link to All Employee Email Signatures.

Mail 54

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.

A Look Back at 2017 and A Look Ahead to 2018 - A Year in GreenRope

GreenRope

Every year, we make it our priority to improve the platform, your customer experience, and of course, your business life. Along with some new features and system-boosting upgrades, our CEO, Lars Helgeson published CRM for Dummies and made a trip around the world speaking at CRM, strategy, and marketing focused conferences and events. You can easily customize your documents, send them from within the platform and track document activity. Learn more about E-Signatures.