Navigate the Channel
OCTOBER 5, 2022
With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.
Marketing Insider Group
NOVEMBER 21, 2022
Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
SEPTEMBER 16, 2019
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Define Your Goals for the Event. Who are these people?
Marketing Insider Group
APRIL 28, 2021
Let’s dive a little deeper into what goes into producing content that gets Google’s attention while bringing value to your target customers. Demonstrate your broad knowledge of your industry with thought-provoking content that helps your target customers solve problems, become better informed, or learn to do something new.
Marketing Insider Group
DECEMBER 8, 2020
Digital transformation is a necessity to stay competitive and meet customer needs. B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. Investing in Digital Marketing.
Marketing Insider Group
FEBRUARY 27, 2020
Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.
Marketing Insider Group
NOVEMBER 12, 2019
Stop thinking of events purely as a marketing opportunity and consider them more as a chance to engage better with your audience and build trust. Creating more opportunities to speak with individual customers on a one-on-one basis makes your brand feel more personal and less like a faceless corporation.
Expert insights. Personalized for you.
65 
Let's personalize your content