Hubspot

JANUARY 21, 2019

Some of the most successful YouTubers create comedy sketches, like Jenna Marbles , a blogger turned YouTube sensation who has over 19 million subscribers, and Jimmy Tatro , a college kid who made hilarious videos for fun, but ended up turning it into a career, amassing over 3 million subscribers to this day. Web Series.

Youtube 98

Youtube Advertising Channels Word of Mouth Storytelling 98

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. Lee Odden is an avid blogger, talented speaker, and author. Content Marketing Influencers: Who Are They?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Contently

FEBRUARY 12, 2024

Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Below are the insights we were able to glean from finance content’s top contenders, from mainstays like NerdWallet down to independent bloggers who have amassed large followings of their own.

Newsletter 78

Newsletter Email Marketing Work Management Content Marketing 78

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. Where can I find it: [link]. TopRank Blog. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. They cover topics ranging from content creation, conversion-optimized copywriting, and brand storytelling. TopRank Blog. Analytics, SEO, and Conversion optimization Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

JANUARY 27, 2020

Additionally, I've found a simpler sign — if you notice data cherry-picking and storytelling frequently (and on purpose), that's a strong symptom of underlying success theater. Invest in Education. Storytelling is natural to humans, but it can also dilute efficiency and decision making. Old joke …. Diagnose Narrative Fallacy.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Atomic Reach

MARCH 18, 2019

He is an advocate of digital storytelling and an expert in seasoned growth marketing. Chris Soames is a blogger and consultant, he has been managing international web strategies of different brands. Cynthia Johnson uses digital storytelling, personal branding techniques online, and digital marketing to help brands grow.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

SEPTEMBER 23, 2018

Jon Loomer is a blogger and podcaster whose website offers both articles and video tutorials on all things Facebook marketing. Aaron Lee is a social media manager from Malaysia, who uses his experience as an entrepreneur to educate half a million readers worldwide on using social media to grow a business. Jon Loomer. Ask Aaron Lee.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

ViewPoint

OCTOBER 30, 2012

Today's guest blogger is Jeff Molander. Again, don’t let all the hype about storytelling torpedo your content marketing plan. It can be a Webinar, ebook, downloadable tip sheet, self assessment or educational video series (like my free sales training videos ) that solves a common problem or addresses a popular fear or myth.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

Content Standard

APRIL 28, 2017

Fellow teens of the aughts will remember the rise of blogging platforms like Blogger, LiveJournal, and Xanga, which enabled those of us without tech savvy to share our emo poetry.) Why should corporate bloggers neglect that discipline? They borrow the best tactics of the newsroom and the publishing house.

Blogger 75

Blogger Advertising Mediums Domain Custom Publishing 75

Valasys

MAY 7, 2020

The removal of links is one of the greatest problems that the guest bloggers face, particularly the ones doing it for high-quality link-building. Some of them might actually come to your blog as well, giving you an opportunity to be seen by a larger and arguably more educated audience base who have never seen your work before.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Marketing Insider Group

SEPTEMBER 4, 2012

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. Build Your Own Content Marketing Destination.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Hubspot

OCTOBER 29, 2018

Most of the bloggers didn’t begin their careers in marketing either. But one skill the industry will always need and marketers constantly need to keep honing is storytelling -- neuroscience proves that it's the best way to capture people’s attention, bake information into their memories, and forge close, personal bonds.

Peer-to-peer 71

Peer-to-peer Work Management Hubspot Paid Search Agency 71

Contently

OCTOBER 24, 2019

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Below are the insights we were able to glean from finance content’s top contenders, from mainstays like NerdWallet down to independent bloggers who have amassed large followings of their own.

Newsletter 119

Newsletter Service Best Practices Budget Programs 119

Single Grain

DECEMBER 29, 2020

Educate yourself. Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. TABLE OF CONTENTS: Rand Fishkin.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

OCTOBER 11, 2018

After being a fan of other bloggers for a while, she considered, “Why not?” Getting paid to do what genuinely excites me… I feel truly grateful to intertwine my love for creativity, content development, and storytelling along with brands that resonate with my lifestyle — and getting compensated for it.

Ethics 74

Ethics Blogger Paid Search Agency Communities 74

Writing on the Web

APRIL 18, 2011

Answer reader’s questions and educate. But without context, without drawing a picture for them through storytelling , they won’t take any action to further the relationship. Blog this on Blogger. Provide choices without confusion. Compel readers to take one action. This is what content marketing is designed to do.

Content Marketing 100

Content Marketing Work Management Digg Content 100

ConvertKit

OCTOBER 30, 2018

Without educational or entertaining content, you’ll have a difficult time capturing the attention of your visitor. Since businesses who blog get 126% more lead growth than businesses who do not have a blog, it’s no surprise that marketers are investing energy into creating highly educational and valuable blog content. Resource page.

Examples 91

Examples Content Marketing Content Case Studies 91

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Moz

JUNE 8, 2020

Buy Local associations Chambers of Commerce and other business associations Local government bodies and officials A formal focus group Friends and family Local reporters and bloggers Successful local business owners. What you ask will vary depending on your business idea. Or do whatever work strikes you as most powerfully contributive.

Planning 72

Planning Business Paid Search Agency Communities 72

Martech Advisor

FEBRUARY 10, 2020

It is also a favorite among bloggers due to its design and easy to use framework. Drupal is another free and open-source CMS software that is common across industries such as fintech, sports, entertainment, education, healthcare, e-commerce, media and publishing, and NGOs. The Drupal community has 1.39 Closing Thoughts.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Marketing Insider Group

APRIL 30, 2013

Douwe Bergsma ( @ douwebergsma ) of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be 1) scientists 2) storytellers and 3) army generals.” Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. Did you attend Summit?

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

ConvertKit

APRIL 17, 2019

You might know some of the basics—like their age range, gender, location, and possibly their education or income level—but these demographic facts paint a broad picture of who your audience is. Do they value longer storytelling or would they rather see a list of the main points? How to conduct niche audience research.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

You might know some of the basics—like their age range, gender, location, and possibly their education or income level—but these demographic facts paint a broad picture of who your audience is. Do they value longer storytelling or would they rather see a list of the main points? How to conduct niche audience research.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Convince & Convert

APRIL 24, 2012

Take a moment to ask and you’ll be shocked how many bloggers, Twitter addicts, and Facebook mavens you have at your disposal. As always, harness this creative energy with social media policies and incentives that educate and empower your employees while protecting your brand. Time to Go Hunting.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Hubspot

SEPTEMBER 12, 2019

But, as a marketing blogger, one of the categories I'll be paying attention to this year is "Outstanding Commercial.". While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness.

Video Marketing 75

Video Marketing Paid Search Agency Marketing & Strategy Amazon 75

Convince & Convert

OCTOBER 2, 2013

In addition, your employees may have the stories, but may not be storytellers. Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers. Simply put, brands are not investing enough in editorial and proofreading as part of their processes. Joe: Of course.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

MLT Creative

MARCH 3, 2011

Guest Post by blogger and author, Mark W. We received this great question from Josh Cantrell, a B2B blogger. A storyteller or a reporter? He's a marketing coordinator and the blogger behind Cloud 9 , a very entertaining B2B blog at Claris Networks , a cloud computing provider in Knoxville, Tenn. Who is my audience?

Blogger 40

Blogger B2B Business Storytelling 40

Buzz Marketing for Technology

JULY 24, 2008

Storyteller - you cut into the bullshit and encapsulate knowledge into highly memorable stories. The fact that storytelling is now a tool for corporate knowledge management means that you should have a bright career ahead - even if you did get turned down for the Edinburgh Festival fringe!". Theres a dual way to look at blog channels.

Work Management 100

Work Management RSS Blogger Domain 100

Content Standard

JANUARY 17, 2018

The Marketing AI Institute was set up to educate modern marketers on the present and future potential of artificial intelligence; its director Mike Kaput told us that while there are concerns, it’s unlikely entire marketing jobs are on the way out. ” Yes, it all comes down to storytelling, and humans love a human story.

Marketing AI 76

Marketing AI Work Management Marketing Automation Services High Quality Lead 76

Sprout Social

NOVEMBER 6, 2019

There are many different ways to use social media for education. Because we believe in the power of social media to make nearly anything easier (even life in the classroom), we’ve identified 12 ways to use social media for education. Benefits of social media in education. Social media for education marketing.

Social Media 93

Social Media Education Media Class 93

Hubspot

MARCH 25, 2015

Thanks to Inbound.org''s @MaelRoth for recommending StoryNeedle -- in a sea of really great content marketing blogs, this one manages to stand out with its strong emphasis on content strategy and good old-fashioned storytelling. Is rich narrative possible in structured content? Is SEO irrelevant? Michael Andrews takes on all this and more.

Planning 28

Planning Top of Funnel Funnel Advertising Marketing Funnels 28

Content Marketing Institute

OCTOBER 2, 2018

You can tell the story of a kid bitten by a radioactive spider or educate the public on what it’s like to have inflammatory bowel disorder. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. storytelling Click To Tweet.

Storytelling 91

Storytelling Branding Brand Identity Advertising Agencies 91

ConvertKit

JUNE 19, 2020

Cynthia Andrew is an Attorney and the fashion and travel blogger behind SimplyCyn.com. Tiffany “The Budgetnista” Aliche, is an award-winning teacher of financial education and is quickly becoming America’s favorite, personal financial educator. Darion Famous is a fashion blogger, consultant and visionary. Tiffany Aliche.

Paid Search Agency 118

Paid Search Agency Blogger Twitter Amazon 118

Buzz Marketing for Technology

JUNE 27, 2008

Knowledge workers are paid for their education, experience, and expertise, so it is not surprising that they often take offense when someone else rides roughshod over their intellectual territory. education they buy, and what, where, and how they learn.â?? Attention Bloggers! A Storytelling Story. Millennialsâ??

Work Management 100

Work Management Webcast Case Studies Act-On 100

Hubspot

JULY 1, 2011

Combined Relevance - Metaphors are a timeless storytelling element. As a blogger, answering the "why" isn't enough. Instead, provide educational content that runs parallel to your product offering. This 24-page ebook features tips and ticks from some of the world's best bloggers. Don't leave metaphors to novelists.

Best Practices 28

Best Practices Blogger Storytelling Business Blogging 28

seo.co

NOVEMBER 8, 2021

Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource. He currently works for Google to help educate the public about search. Jay Shetty is a storyteller above all else.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98