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B2B Content Marketing Trends for 2017

MI6 Marketing Agency

B2B Charts Blog Featured Content MarketingIf you’re wondering what the B2B content marketing trends for 2017 are this post is for you.

Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

It’s a tool for you, and your team, to gather the right information and make the right decision. Blog Featured GeneralTechnology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! It may be worthwhile to add a clock to your calendar and use your scheduling tools a little more wisely. (You

Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Predictive analytics top the list of measurement tools for B2B Marketers in 2016, with only 15% employing anything currently.

B2B Marketing Trends for 2016

New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. marketing topics on the Webbiquity blog.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

In 5 Predictions for Influencer Marketing in 2016 , Onalytica (an influencer tool we are piloting) state that “influencer marketing is more cost-effective than paid advertising and leads to more credible brand recommendations, which 92% of consumers are more likely to trust.

Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! B2B Charts Blog Charts General Content Marketing IIoT IoT Marketing Strategy

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Twitter for B2B Marketing

MI6 Marketing Agency

I think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. One of best “listening&# tools available. Def great for increased readers for blog posts or new product features and upcoming events. Best is when you have a plan/strategy that Twitter is a good tool for. I think a team of 3-4 people and employing tools like HootSuite or CoTweet will work pretty efficiently.

Linkedin for B2B Marketing

MI6 Marketing Agency

Also MAJOR research tool for me although I don’t think of that as prospecting. I feel that Linked in has been an excellent networking tool and as time goes on I think it is being used more and more. I like social media but the customer base I cater to is not engaged in it, so it’s really not a marketing tool for me. The event app, WordPress blog app, & Slideshare are most useful for clients on LinkedIn. Advice from Marketing Peers.

B2B Marketing Trends for 2016

New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. marketing topics on the Webbiquity blog.

Social CRM for Small Business

MI6 Marketing Agency

A tool that helps people manage their relationships with people and integrates social streams and profiles into the individuals contact record. They will have an API in order for people to develop tools and widgets that integrate with Nimble.

Mi6 Quick Tip #5

MI6 Marketing Agency

Fortunately there are some tools that help you address this issue. It’s a very powerful and affordable tool that can be ideal for small to midsize companies. Blog Featured Mi6 Quick TipsBringing social and email messaging together.

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Mi6 Quick Tip #1

MI6 Marketing Agency

Flickr is a good tool to use to organize your photos. Create a blog post about the event, what was covered. If you have a specific call to action add it to your blog post. Blog Featured Mi6 Quick Tips Quick Posts Blogs Event Marketing Flickr Online Marketing PhotographyUsing Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Wikipedia definition ]. Do you take photos at your events?

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Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Defines a data tool for analyzing social behavior of any group of customers. If more people in your market are joiners then the national average then focus on them… don’t create a community where joiners can blog and upload content…because the won’t.

B2B Marketing Trends for 2016

New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. marketing topics on the Webbiquity blog.

Mi6 Quick Tip #7

MI6 Marketing Agency

Next, lets check their blogs and twitter feed to see if they are dormant or active. Heck ya they are blogging! In fact there are five with one being a behind the scenes blog called “Sunnyview&#. Why should you care that they are blogging?

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Mi6 Tip #4

MI6 Marketing Agency

In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. What Tool to Use. The tool we use is Google Analytics. Check to see if you are using an analytics tool or not.

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B2B Marketing Framework

MI6 Marketing Agency

Today, I’m launching a new blog series on the topic of Marketing Integration. Frameworks are tools and reference models professionals use in order help set direction, make priorities, complete projects and tasks (among other things). Foundation for B2B Marketing.

Stop Thinking Leads and Lists.Start Thinking Networks

MI6 Marketing Agency

and an interview with founder Jon Ferrara about this social CRM tool developed from the ground up to help small to midsize businesses develop stronger relationships and social exchanges with customers and prospects. Blog Fave Five Posts Featured Content Marketing Linkedin network development NimbleSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them.

Mi6 Marketing Wrap Up #18

MI6 Marketing Agency

The post also provides good advice on creating a “viral tweet” along with a tool to test its viral potential. Blog Featured Mi6 Marketing Wrap Ups Community Development Content Development Content Marketing Influencer Marketing Social Media Social Media Marketing Twitter

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Mi6 Quick Tip #6

MI6 Marketing Agency

As marketers we need to think about minimizing our costs on things like tools, software, chattels etc. Blog Featured Mi6 Quick Tips Event MarketingSave Money on Event Signage. Chances are you’ve seen a banner stand at a mall, in a retail store and at a tradeshow.

January Mi6 Chart Toppers

MI6 Marketing Agency

Each month we share with you the most popular charts based on # of views in this Top 10 blog post. Quick Thought: Email continues to be an important one on one communication and sharing tool for consumers and business professionals. Blog Featured Mi6 Chart ToppersJanuary 2011.

What was Linkedin Thinking?

MI6 Marketing Agency

The primary tool and channel for our launch and to build the community was our Linkedin Group. Instead it consists of RSS news feeds from members blog posts. Author: Chris Herbert, B2B Specialist & Founder of Mi6.

Groundswell Blook Report, Chapter 1: Why The Groundswell and Why Now?

MI6 Marketing Agency

Online tools used to support book. Many, but not all, “older folks&# just don’t get blogging and all that “web 2.0″ Bob Lutz the vice chairman of GM started blogging, in 2005, to establish a human side to GM. Big business is blogging and us older folks are leading the charge along with the younger folks like Kevin Rose. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals.

What’s the Deal with Venture Capital Funding?

MI6 Marketing Agency

The costs for technology infrastructure and application layers/tools are very low as compared to the.COM boom/bust. Blog Featured startups venture capitalAn Angel, VC and Accelerator Provide Insights.

Marketing Layoffs Equals Social Media ROI?

MI6 Marketing Agency

3) It’s ridiculous for City Hall to ban online tools like Facebook | Source: Toronto Sun. Blog Fave Five Posts Featured Facebook ROI Social Media TwitterSave Some Time on Us. Some of the better reads we encountered this week. We’ve run a hi-liter through each post/article to emphasize what jumped out at us when reading them. We call these our Fave Five Posts. In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing.

February Mi6 Chart Toppers

MI6 Marketing Agency

Each month we share with you the most popular charts based on # of views in this Top 10 blog post. 2 Chart: Level of Importance Social Media Tools Play in Inc. The take-a-way is that social media and the tools to measure, monitor and engage are increasing in level of importance. #3 Chart #5: What Social Media “Tools&# US Marketers Used (Source: PRWeek via @eMarketer). Blog Featured Mi6 Chart ToppersFebruary 2011.

Groundswell Blook Report, Chapter Two: Jujitsu and the Technologies of the Groundswell

MI6 Marketing Agency

Suffice to say, some brands are being blogged about. Don’t run out and start a blog, a community or a Facebook Fan page tomorrow. What we now must do is think about how we can use the information, the people and the tools to be productive and deliver value. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts.

Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! B2B Charts Blog Charts General Content Marketing IIoT IoT Marketing Strategy

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Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Predictive analytics top the list of measurement tools for B2B Marketers in 2016, with only 15% employing anything currently.

Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Predictive analytics top the list of measurement tools for B2B Marketers in 2016, with only 15% employing anything currently.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! It may be worthwhile to add a clock to your calendar and use your scheduling tools a little more wisely. (You

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! It may be worthwhile to add a clock to your calendar and use your scheduling tools a little more wisely. (You

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! It may be worthwhile to add a clock to your calendar and use your scheduling tools a little more wisely. (You

Mi6 Agency’s Top Charts for June 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Checking out their blogs will help to answer that question. “ The Periodic Table of Venture Capital Blogs.

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Interview with Sanjay Singhal

MI6 Marketing Agency

Either as a business tool for my company, or as a personal service or tool? 7 Question Series Blog Featured funding The 7 Questions Interview Series: Angels and Venture Capitalists.

Interview with Boris Mann

MI6 Marketing Agency

That being said, “do things that don’t scale” is one of the ways that early stage startups can win early on, as long as they have a way for creating process and tooling that will let them scale later on. I think there is lots more growth in B2D (business-to-developer) tools.

Is it Time for an Extreme Web Makeover?

MI6 Marketing Agency

Tags: Solution/Service Updates blogging branding business development customer engagement social media adoption strategy tactics technology industry tools twitter

Twitter for B2B Marketing

MI6 Marketing Agency

I think a B2B marketing plan shouldn’t include twitter w/o inbound strategy, magnetic website, blog and content to link to. One of best “listening&# tools available. Def great for increased readers for blog posts or new product features and upcoming events.

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