Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. Quick Takeaways.

Top of Funnel 72

Top of Funnel Product Work Management Marketing & Strategy 72

Webbiquity

APRIL 10, 2018

Sales prospects have high expectations as well. Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative.

Marketing AI 253

Marketing AI Enterprise Management Stats Marketing Management 253

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. Could a blog really be that important? Your blog makes your website and products more visible and accessible to your current and potential customers. Why do ecommerce brands need a blog?

eCommerce 296

eCommerce Work Management Marketing Management Lead Ranking 296

Webbiquity

JUNE 29, 2021

To help drive more sales with B2B marketing automation, check out these seven tips and consider how they might work for you. Overcome Location and Time-Based Constraints (But Not at the Cost of Hurting Sales). But take such stats with a grain of salt. B2B sales don’t happen overnight. Advertisement.

Marketing Automation Services 337

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 337

Webbiquity

MAY 6, 2020

But it’s no longer only about the number of sales. Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized.

Enterprise Management 220

Enterprise Management Work Management Marketing Management Multi-Channel 220

Marketing Insider Group

MAY 1, 2023

We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. Video Marketing Stats About Your Audience 10.

Statistics 341

Statistics Video Marketing High Quality Lead Stats 341

Webbiquity

JUNE 12, 2018

Though marketers have embraced social media, many sales pros still struggle to use it effectively. The infographic below, created by the team at Venngage , illustrates nine key statistics about social media marketing plus three key findings: Both B2B buyers and consumers appreciate, and even expect, businesses to actively use social media.

Stats 178

Stats Social Media Interactive Marketing Social Marketing 178

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Sales plans vary in form depending on the number of sales objections, budget, deadlines, and the number of resources needed. Contents: Why should I use a sales plan? Sales Plan Structure.

Sales Management 268

Sales Management Planning Top of Funnel SWOT 268

Marketing Insider Group

FEBRUARY 17, 2021

I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. Businesses big and small from all sectors don’t see any lost sales after they stop spending money on ads. 20-40% of the clicks on paid ads are fraudulent.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Webbiquity

APRIL 11, 2023

The latest ChatGPT stats show what took the world by storm with the use of this technology. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Readers want to hear about your own experiences or case studies in your blog posts.

Marketing AI 328

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Webbiquity

OCTOBER 31, 2023

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

SMS 316

SMS Advertising Benchmark Email Marketing eCommerce 316

Zoominfo

MARCH 21, 2018

When executed effectively, B2B blogging can help your organization achieve some of your most critical business objectives—from driving organic traffic to your website, to engaging prospective buyers, to generating leads. In a few of our recent posts, we focused heavily on helping you craft the ‘what’ of your B2B blogs. Keep reading!

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Webbiquity

JANUARY 7, 2025

While this blog doesn’t provide counseling, hopefully these posts will ease your worries about AI and the future of marketing. This sponsored post from June 2023 explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. With no further ado, heres the list.

Marketing AI 161

Marketing AI B2B Marketing Screencast B2B 161

InsightSquared

NOVEMBER 30, 2017

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In sales operations, we do a lot. A sales team typically has a quota so their success is easily measurable, but how do you measure your success? Report Requests: Tie Into Sales Metrics. Specific stats on how well your report worked.

Work Management 197

Work Management Customer Satisfaction Paid Search Agency Stats 197

Marketing Insider Group

APRIL 12, 2021

Paid Media Stats and ROI. You have to be able to attribute the event to an actual sale, which can be tricky. Owned Media Stats and ROI. Companies that blog regularly gain 68 percent more leads than those that don’t. Earned Media Stats and ROI. Fast lead generation and traffic to owned media. You set the strategy.

Paid Content 363

Paid Content ROI Paid Search Agency Media 363

Webbiquity

AUGUST 20, 2024

A few more stats worth noting: AI summaries currently appear in about 15% of all searches, per Search Engine Land. Align Your Sales and Marketing Teams If you haven’t nailed this already, improving alignment between your sales and marketing teams is even more essential as AI impacts search.

Marketing AI 328

Marketing AI Traffic Marketing Attribution Organization 328

Webbiquity

MARCH 1, 2022

As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots. Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly. Conclusion.

Research 355

Research B2B Marketing Top of Funnel Marketing Automation Services 355

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Marketing Insider Group

MAY 12, 2021

It’s not a sales pitch. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. Businesses that have a content marketing strategy can generate up to three times more sales leads than traditional marketing. Understanding Content Marketing.

Work Management 348

Work Management B2B Marketing Marketing Management Budget Programs 348

Marketing Insider Group

JULY 6, 2021

While CEOs believe that social media is effective for building reputation, the majority feel that it is not effective at driving results that matter: conversions and sales. (I A few quick stats to give you an idea of the CEO sentiment: Image Source. Quick Takeaways. Indirect Connection to Conversion Points.

Social Media 364

Social Media Media Business Custom Publishing 364

SendX

SEPTEMBER 30, 2020

According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. Here’s an example of success story from TouchBistro’s customer that the company shares with their subscribers through emails: Source: wordstream.com/blog #2.

Email Marketing 368

Email Marketing Video Marketing Best Practices Click Rate 368

KoMarketing Associates

SEPTEMBER 22, 2021

Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . Why This Stat is Important: In the wake of COVID-19, many aspects of B2B marketing had to shift – this includes content. From the Gartner Report: Content creation accounted for 9.3%

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics B2B Marketing 206

Webbiquity

APRIL 25, 2019

Whether you’re utilizing SEO, social media, blogging, paid advertising, email marketing, or other marketing channels, it’s critical to adapt your strategy to current trends. On Facebook, blog posts longer than 1,500 words often receive 22.6% Companies that blog get 97% more links to their websites. Social Media.

Paid Content 252

Paid Content Advertising Benchmark Paid Search Agency Work Management 252

Webbiquity

AUGUST 17, 2021

And the best part is you can generate more sales directly from your pins on Pinterest! One of the best ways to promote your website organically is to post your most popular awesome shareable blog posts through pins. Other interesting stats include: 38% of users are aged 50-64 years old. What Can Pinterest Do for Your Business?

Social Media 361

Social Media Advertising Channels Media Business 361

BOP Design

DECEMBER 8, 2021

Of B2B consumers, 44% reported consuming three to five pieces of content before they get in touch with sales. Another 16% consume between five to seven pieces before contacting sales. Blogging is an effective activity when done consistently. A variety of content for every step in the buyer’s journey is critical.

Stats 118

Stats Marketing Budget Creation B2B Marketing Allocation 118

Marketing Insider Group

DECEMBER 13, 2021

Blogs, emails, calendars, you name it — whatever it is you’re creating, you can use this post as a central resource for all your template needs. Companies with blogs earn significantly higher web traffic. Common types of blog posts include list posts, guides, and pillar posts. Blog Articles. Quick Takeaways. Image Source.

Template 361

Template Planning Content Marketing Work Management 361

Webbiquity

JANUARY 7, 2020

The start of 2020 marks 10 years since the launch of the Webbiquity blog in January, 2010. Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant. Five Benefits of Blogging for Business. Blogs are also core to a successful social media marketing strategy.

Advertising Benchmark 54

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 54

Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Businesses that blog produce 67% more leads than those that don’t. Is it when you make a certain number of sales? Increase blog traffic to 10,000 monthly visitors by the end of Q1. Engagement?

Lead Ranking 363

Lead Ranking Content Marketing Marketing Agencies 2 Planning 363

Hubspot

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

Stats 89

Stats Enterprise Management Work Management Marketing Management 89

Marketing Insider Group

FEBRUARY 23, 2021

Empower your sales and marketing teams to share real client success stories and understand how their efforts affect positive change. In other words, having social proof like case studies, reviews, and testimonials on your website can help you move customers down the sales funnel. Equip Your Sales and Marketing Teams.

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

Marketing Insider Group

MAY 10, 2023

If your agency is pushing social media but building its brand on blogging, something isn’t right. When your digital marketing agency knows how to play “Moneyball” with your stats, you can have consistent victories. Image Source: SEO Blog Writing Service – Marketing Insider Group 9. We can speak from experience at MIG.

Marketing Agencies 2 335

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 335

Tomorrow People

MARCH 8, 2018

It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on holiday. Social media networks are booming and blogs are part of the everyday online landscape. Deliver more high quality leads for your sales teams.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. Nearly 75 percent of those surveyed named sales team feedback and website analytics as their top content planning and research tools , with less than half saying they talked to their customers.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” Here are seven findings from the report worth highlighting. short-term focused.

Marketing Budget 294

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 294

Mass Analytics

JUNE 14, 2023

7 Stats to Evaluate Your Marketing Mix Model In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. Be aware though that rejecting H0 of the F stat does not mean that every single variable in the equation is significant.

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. What is their place in the sales journey? For example, you might want them to sign up for a free trial, purchase a flash sale product, refer a friend, etc. Who are you writing the emails for?

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

Marketing Insider Group

SEPTEMBER 16, 2019

Attaching a percentage to the number of people who prefer a data-based blog with a link back to the source (like we did with the SurveyMonkey poll above) lets readers know that it is not just my opinion, it is a theory supported by statistics. To start, solid numbers give a premise or opinion a bit more legitimacy.

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Relevance Research Opinions Content 241