Remove gdpr
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Why Data Quality Is Key In Email List Segmentation

SalesIntel

This is where the art of email list segmentation comes into play. This blog will explore the symbiotic relationship between email marketing and email list segmentation. This crucial element is the linchpin that holds it all together, ensuring your segmentation efforts achieve the desired outcomes.

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How a Marketing Automation Platform Can Help With GDPR Compliance

Adobe Experience Cloud Blog

Now with the General Data Protection Regulation ( GDPR ) deadline around the corner, data collection and enterprise responsibility will finally merge. Is GDPR a burden or a blessing? On the surface, GDPR is a lot to take in. But for marketers, GDPR doesn’t have to be intimidating.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Tailor Your Messages to Meet Specific Needs Whatever the purpose of your cold email, you should segment the audience based on industry, company size, job title, and other relevant criteria. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. It’s not just polite; it’s respecting their privacy and adhering to laws like GDPR. Security is Non-Negotiable: Protect your database.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

I wrote recently on this blog about a general, prescribed approach to the use of purchased lists that leans heavily on personalized sales outreach, paid social ads, display advertising, and content syndication , with bulk sends only as a last resort. Basic, token-based personalization (e.g. “Hi

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The GDPR Era Of Permission Based Email Marketing

Valasys

This strategy will no longer work in this post-GDPR World. As stated in the GDPR website, personal data can be categorized as anything from a name to medical information or a computer IP address. Due to this sizeable volume, emails are of key interest to GDPR regulators. Here’s how: 1. This blunder cost Honda a £13,000 fine!