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Best Sales Blog Posts of 2020

Outreach

To help you continue to adapt your GTM strategy in 2021, we’ve rounded up some of our best sales blog posts from 2020. In this blog post, we share the five traits of an effective email subject line. Take and use these winning samples in your own sequences. Your email subject line is that first impression. Read the article.

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Here’s How Your Content Team Should Do Link Building Email Outreach 

Mailmunch

Although I totally agree with the idea of producing link-worthy content (linkable assets) and sharing them with people, I believe that today’s blogging sphere is more competitive to be handled only by link-worthy content. However, I don’t believe outreach techniques or templates could guarantee success here.

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

I found that Hubspot has been tracking this pretty well in their blog. Because it doesn’t feel like I’m getting 25% or 50% more cold outreach. A Pandemic of Outreach Email. But I’m also getting more cold outreach. Measuring Outreach Email During the Coronavirus. What did they find? So my suspicions were confirmed.

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Companies Are Building Outbound Sales Muscles During COVID-19 Pandemic

Zoominfo

I found that Hubspot has been tracking this pretty well in their blog. Because it doesn’t feel like I’m getting 25% or 50% more cold outreach. A Pandemic of Outreach Email How did I get here? But I’m also getting more cold outreach. If I’m right, we should see significantly more cold outreach in April than February.

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Send 5-Star Sales Outreach with Dazzling Videos [Videoify My Pitch Tips]

Vidyard

Pick it up, run your fingers over it, play with it, taste it… (Well, maybe not that last one unless we’re talking grocery store samples.) At Vidyard we’re always curious how salespeople can learn from different disciplines and how they can be more creative in their outreach. Letting them see it.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

Direct mail is one of the very first outreach strategies employed by businesses. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. The first of our creative outreach ideas was one of our most successful. Maybe they didn’t taste great (we never sampled them!)

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6 Email marketing templates that drive results

Sprout Social

Links (to blogs, product pages, etc.). 6 sample email blast templates (and why they worked). Here’s a look at six sample email blast templates brands used to get results. Zapier: Blog promotion. The template also has other recommended readings from the Zapier blog team. Copywriting Crew: Cold outreach.

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