Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? The primary purpose of them is to help businesses store and manage customer data, such as contact information, buying history, and customer preferences, in a centralized system. This makes it easy for businesses to manage all aspects of customer interactions.

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Lead Liaison

JUNE 21, 2023

Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator Events are a great opportunity for businesses to connect with potential customers. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Martech

FEBRUARY 3, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What marketing automation capabilities are most critical to our business?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Have we outgrown our current marketing system? What marketing automation capabilities are most critical to our business?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. However, generating high-quality leads can be challenging due to various factors unique to this industry.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? B2B Lead Generation Statistics: Successful Tactics.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. The right platform can help you deliver messaging tailored to your audience, based on their behavior, as well as automating list creation. You can even use AI to help you automate it.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

markempa

JULY 6, 2017

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Sage Marketing

OCTOBER 17, 2023

When seeking a marketing automation tool that seamlessly integrates with Salesforce, HubSpot emerges as a top choice. However, your marketing team still requires a solution to attract, qualify, convert leads, and nurture and delight customers. Unsubscribe management. Campaign management. ABM tools and automation.

Hubspot 52

Hubspot Work Management Enterprise Management Marketing Automation Services 52

Vision Edge Marketing

MARCH 21, 2023

Scaling a business is often compared to climbing a mountain, and for good reason. Both endeavors require perseverance, dedication, a willingness to take risks, and performance management. Trying to do too many things at once can be overwhelming and can lead to a loss of focus. It requires significant financial investment.

Contingency Planning 159

Contingency Planning Work Management Marketing Management Business 159

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. Guest post by Nina Petrov.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Zoominfo

FEBRUARY 28, 2018

Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. Increased Productivity: The cloud also makes it possible to power mobile CRM systems.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Sana Commerce

AUGUST 24, 2023

For B2B businesses that sell online, e-commerce returns management is a crucial component of the customer experience. A poor returns process can tarnish your business’s reputation and erode trust with valuable clients, not to mention lead to profit losses, inventory mismanagement, and increased operational costs.

Optimization 98

Optimization Customer Satisfaction B2B Terms and Conditions 98

Conversica

SEPTEMBER 22, 2020

Part one discusses what to do with your lower-quality leads. Part two discusses how you can work with your Conversica Customer Outcomes Manager to achieve the best results. Over the years, we’ve had many customers who want our Intelligent Virtual Assistants to work all of their leads, including leads that they know are lower-quality.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 52

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Compare your team’s existing skills with the skills required to execute your marketing strategies effectively.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

NetLine

DECEMBER 18, 2023

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Today, it takes a real-time, insider view into what prospects are truly interested in to properly drive leads.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Lead Liaison

DECEMBER 1, 2022

Lead liaison invented two proprietary methods of transcription which are far superior than traditional optical character recognition (also known as “OCR”) methods commonly used today. As a result, OCR is hard to update and has quickly become irrelevant when compared to other methods. Lead liaison CEO Ryan Schefke.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Rev

SEPTEMBER 27, 2023

In this blog post, we’ll show you what to consider when building a new sales tech stack or evaluating whether you should add new tools to your current one. When used optimally, these sales tools help reduce and automate the tedious, time-consuming tasks that slow down your sales reps from revenue generating tasks.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

ActiveDEMAND

SEPTEMBER 9, 2021

CRM integrators lead the charge of digital transformation for their clients. They take processes that were on spreadsheets, emails, and were manual processes, and consolidate and automate. Many CRM integrators should be deploying CRM+marketing automation together. These marketing automation platforms: manage prospects pre-sales.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation CRM Automation 89

Heinz Marketing

DECEMBER 14, 2021

Digital marketers must leverage their marketing technology ( martech ) stack in order to increase their reach, manage data, and engage with new customers. You will need to map processes for tools that are missing, for example, lead generation, sales enablement, and data collection. Examples include reports, dashboards, and CMS.

Paid Content 116

Paid Content Marketing Automation Services Effectiveness Paid Search Agency 116

Leadspace

DECEMBER 14, 2021

This starts with leveraging your ongoing 1st party data with a variety of 3rd party data to create profiles (or a full buyer data graph) — combining what you know about the customer with what the world knows about the customer — for better lead to account matching, classification/scoring, context and insights.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

ClickDimensions

SEPTEMBER 11, 2023

In the part one of this blog series , we discussed why the traditional approach to B2B marketing and sales is no longer effective for many organizations due to outdated buyer’s journeys, lack of buyer-centricity, and the prioritization of leads ( read part one of this series here ).

B2B Sales 52

B2B Sales Marketing Budget B2B Marketing Marketing Strategy 52

Vision Edge Marketing

JULY 26, 2018

The 16 th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function. Often, it’s a lack of change management that robs you of ROI.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

Marketing Insider Group

JULY 31, 2023

It can also give businesses a competitive edge with rapid scaling, easy collaboration, and seamless integration with other systems. You need to manage patient records, appointments, billing, and so on. Market Focus Market focus is pretty important when we’re comparing Vertical SaaS vs. Horizontal SaaS. Watch the video below.

Verticals 197

Verticals Work Management Marketing Management High Quality Lead 197

DealSignal

JANUARY 28, 2024

Addressing this, DealSignal employs a thorough data verification system that integrates AI and machine learning with a combination of automated and manual verification processes. Focus on Data Quality : Utilizes a comprehensive data verification system that blends AI, machine learning, and both automated and manual processes.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Only B2B

JUNE 19, 2023

In the current highly competitive business environment, generating high-quality leads and expediting the sales journey is of utmost importance. BANT qualification, a well-established approach in lead assessment, has revolutionized the game by offering a framework to evaluate prospects and identify sales-ready leads.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

ClickDimensions

JULY 4, 2023

In the part one of this blog series , we discussed why the traditional approach to B2B marketing and sales is no longer effective for many organizations due to outdated buyer’s journeys, lack of buyer-centricity, and the prioritization of leads ( read part one of this series here ).

B2B Sales 52

B2B Sales Marketing Budget B2B Marketing Marketing & Strategy 52

Leadspace

DECEMBER 14, 2021

This starts with leveraging your ongoing 1st party data with a variety of 3rd party data to create profiles (or a full buyer data graph) — combining what you know about the customer with what the world knows about the customer — for better lead to account matching, classification/scoring, context and insights.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Webbiquity

DECEMBER 9, 2019

Plus, tools integrated with your warehouse management system (WMS) or ecommerce suite can help you view costs across a range of carriers and delivery speeds. Sticking with standard materials can lead to damaged packaging and products, which often means returns for your business. Don’t: Use standard shipping materials.

Fulfillment 189

Fulfillment Order Work Management eCommerce 189

Full Circle Insights

APRIL 5, 2022

The latest Digital Source Tracker release allows B2B marketers to compare Microsoft Advertising (Bing Ads) and Google Ads costs, complementing current Full Circle funnel metrics and attribution reporting. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. SAN MATEO, Calif.,

Full Circle Insights 98

Full Circle Insights Paid Search Agency Multi-Touch Attribution Advertising Agencies 98

Conversica

DECEMBER 11, 2020

Inefficient lead follow-up, coupled with poor visibility into sales performance, can result in disappointing campaign ROI and diminished lead-conversion rates. This is especially frustrating for marketers who have limited control over which leads sales teams follow up on, yet are held to those conversion rates as a marketing KPI.”.

Webinar Metrics 52

Webinar Metrics Tips Generation Customer Satisfaction 52

Buffer

SEPTEMBER 6, 2022

So whatever your reasons are for creating content, whether to grow a personal brand or build an influencer empire, it’s vital to develop systems for avoiding burnout. To prevent it, you must understand what may be happening in your daily routine that might lead you to burnout.

Creativity 120

Creativity Youtube Newsletter Comparison 120

SmartBug Media

MAY 20, 2021

If you’re reading this blog post, chances are you’ve also seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic. It’s just a fact, and it’s why a system integration project should be part of your adoption roadmap for each new tool you add. What is a system integration project? percent year-over-year. (So

Examples 98

Examples Marketing Automation Services Long Tail Marketing Business 98

Sharpspring

MARCH 23, 2021

Connecting with your customers, enticing them to buy, and providing exemplary post-sale support all present opportunities for automation. When considering CRM vs. marketing automation for your own business, the premise can seem the same. We compare the benefits of both so you can decide how best to proceed. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation CRM Automation 80