Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? What gave them the leg up?

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest.

Social Media 108

Social Media Advertisements Advertising Tools 108

Marketing Insider Group

JANUARY 24, 2022

Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 322

Paid Search Agency Content Marketing Companies Case Study 322

Sana Commerce

MAY 14, 2024

Content search In a B2B use case, a typical problem is figuring out where to host content like blogs, FAQ pages or news items. Finding what you need quickly and effortlessly can make or break a customer’s shopping experience. What are search and discovery features? These types of resources are crucial to making the purchase decision.

Customer Satisfaction 52

Customer Satisfaction Peer-to-peer Keywords Loyalty 52

Marketing Insider Group

SEPTEMBER 25, 2020

Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way.

Thought Leadership 203

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 203

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Image credit: Possessed Photography on Unsplash. Try these to surprise and engage your audience.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

Marketri

MAY 15, 2024

But the digital wave isn’t the only force that’s changing your buyer’s journey. By understanding the factors driving a fundamental change in B2B buyer behavior, you can adjust how you go to market and achieve a higher ROI. AI is Powering Up Buyer Research Anything we say today about generative AI might be outdated a few months from now.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

Hinge Marketing

MAY 14, 2020

In this post, I’ll share key insights from Hinge’s 2020 High Growth Study: Architecture, Engineering, & Construction Edition , which describes, among other things, what the industry’s fastest growing firms do differently from their average peers. This is not a new concept. Podcasts, radio, and other audio.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 136

Newsletter B2B Marketing Linkedin Studies 136

Stevens & Tate

MARCH 27, 2023

You should also engage with your audience, share valuable content, and optimize your posts with relevant hashtags and keywords. Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. What are Social Signals?

SEO 110

SEO Peer-to-peer Paid Search Agency Lead Scoring 110

Hinge Marketing

JANUARY 10, 2023

By contrast, their No Growth peers showed an average profit of less than 10%. The battle for top talent continues to rage on. And, as if that weren’t enough, firms are faced with the prospect of working with clients who have increased expectations around digital engagement. These are indeed challenging times for professional services.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Trade Press Services

MAY 6, 2024

While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. The B2B trade show market was $10.2 billion in 2022 and is expected to reach nearly $15 billion by 2027. Pay attention to deadlines to capitalize on cost savings.

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

The Marketing Blender

FEBRUARY 27, 2024

This manufacturing leader understands the importance of strategically bidding on targeted keywords that potential customers are actively searching for. The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

ClearVoice

MAY 20, 2022

That’s why some of the biggest law firms have the best legal blogs to attract prospects and engage existing clients. Read on to find out the benefits of having a blog for your law firm and some of the best legal content ideas to get started. Why Do Law Firms Have Blogs? Reason #1: Improved Ranking in Search Engine Results.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Zoominfo

OCTOBER 16, 2018

If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. Reddit is more than just a social networking site.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. In Figure 1, we see that high growth government contracting firms grew about two and a half times faster than their average growth peers.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Marketing Insider Group

MARCH 31, 2020

When you make your top keywords the questions people will ask when they ask Siri, you have a better shot at attaining position zero. It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Simply shout, “Hey, Siri!”

Trends 351

Trends Work Management Peer-to-peer Marketing Management 351

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. The big takeaway with the BERT update is that it seeks to improve the ways Google processes natural language, including the context associated with keywords. Here’s some of our favorite blog posts from other marketers this past year.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Where will they see this post?

Promotion 120

Promotion Practices B2B Best Practices 120

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. I can hear it now. “Oh,

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

KoMarketing Associates

AUGUST 25, 2016

To put it simply: If you’re not measuring your performance against that of your peers, you’re falling behind the competition. I concentrate on how many links they currently have, what kind of links they are (news, blogs, resources, paid links, forums), and if they are quality. How often do they post blogs and on social media?

Analysis 120

Analysis Peer-to-peer B2B Domain 120

KoMarketing Associates

FEBRUARY 23, 2017

As my colleague Ryan recently pointed out , WordPress users alone produce approximately 80 million new blog posts each month. As part of your initial program work, you would have (hopefully) already done your keyword research and identified which core keywords you’ll be targeting in your content.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Top of Funnel Content Marketing 152

Adobe Experience Cloud Blog

JULY 19, 2017

Let lists be your highly tailored and curated rolodex of influencers , industry experts, thought leaders, businesses, communities, keywords, and hashtags that are relevant to your industry. Are you struggling to build a strong community for your business on Twitter? It’s easier than you think. Have a Clearly Defined Plan and Strategy.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Martech

JANUARY 30, 2024

How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. got rid of all advertising and tracking cookies last July. We took a slightly different approach.

Paid Search Agency 122

Paid Search Agency Marketing Attribution Top of Funnel Companies 122

KoMarketing Associates

JANUARY 8, 2015

Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. SERPStat is a free keyword suggestion tool that scrapes Google search results to provide you with keyword suggestions. Using your target keywords, products, services, etc., It happens to the best of us.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

Metadata

FEBRUARY 5, 2024

Blog posts targeting the same keywords. How did ClickUp go from zero to 8M users in just a few years? A great product helped, but that’s only half the story. Lucky for us, we got the other half during DEMAND. “We Psst…we’re talking about Jira.) Websites with the same buzzwords (supercharge, anyone?).

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Circle Studio

MARCH 1, 2018

In the peer-to-peer world that we live in, it’s essential that prospective clients and hires hear about your firm from their peers—your clients and employees. Social media advocacy refers to using your employees and your clients to promote your brand. In fact, employees are twice as trusted as a CEO or senior executive.

Social Media 68

Social Media Peer-to-peer Tips Media 68

Adobe Experience Cloud Blog

NOVEMBER 7, 2016

Now ideally, your contributors are experts in their fields and can easily create this type of “peer-to-peer” content. “You’re done here.”. They looked like weeds to me. Anyway, the point of the story is that you shouldn’t make any assumptions. It’s easier than ever to create content. Establish Content Goals. Develop Audience Personas.

Guidelines 134

Guidelines Peer-to-peer B2B Thought Leadership Thought Leadership 134

Heinz Marketing

DECEMBER 15, 2021

The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. Chances are they have already done some research, talked to their peers, consumed content on social, and researched about you on review sites. How to leverage intent data. Identifying potential customers.

Intent Data 128

Intent Data Intent Lead Ranking B2B Marketing 128

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

SmartBug Media

FEBRUARY 27, 2023

HubSpot’s SEO tools help businesses better target their keywords, identify opportunities for link building, and optimize their on-page content for better search engine performance. CMS stands for content management system, a software application used for creating, managing, and publishing content on websites.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages.

Top of Funnel 260

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 260