Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 165

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 165

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Webbiquity

FEBRUARY 6, 2024

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. How Do Increasingly Visual SERPs Impact Buying Decisions? Have you been investing in a long-term SEO strategy to finally achieve that #1 or #2 position for your target query?

SEO 159

SEO SERP Conversion Eye-Tracking 159

Marketing Insider Group

FEBRUARY 12, 2024

If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. So, what is your website UX like? So, what is your website UX like? Is it a digital masterpiece that captivates and retains your audience, or is it lagging behind, stuck in the web design trends of yesteryears?

Marketing Websites 230

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 230

Marketing Insider Group

AUGUST 28, 2023

But here’s what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. Every successful SEO strategy starts with learning how search engines work.

SEO 207

SEO Lead Scoring Lead Ranking SERP 207

Martech

JANUARY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Startups 98

Startups Marketing AI Best Practices Customer Satisfaction 98

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

Case Studies 344

Case Studies Case Study Impressions Studies 344

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. By executing a thought leadership strategy, you can gain credibility and showcase your expertise. So, how do you do it right?

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

SmartBug Media

JUNE 22, 2021

Even the most well-written blog post needs a little help getting over the finish line, and more importantly, in front of the right audience. Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. HubSpot Blogging Hack #1: The Power of CTAs.

Hubspot 94

Hubspot Click Rate Lead Scoring Lead Ranking 94

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. Google, Siri, and Alexa are all examples of NLP in action.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Top Rank Marketing

NOVEMBER 9, 2023

Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 104

Process SEO B2B Marketing Lead Scoring 104

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Your Essential Guide to Proven Strategies & Tactics. Keep in mind the GIGO principle (Garbage In, Garbage Out).

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Ask your representative or customer support for guidance.

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 64

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 64

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Choose a regular business name for your mailbox instead.

Email Marketing 131

Email Marketing Marketing Management Salesforce.com Deliverability 131

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Circle Studio

FEBRUARY 21, 2018

Blogging is a cornerstone of B2B content marketing and can be highly effective at driving website traffic, while nurturing relationships with both prospects and clients. Many B2B companies have a blog but are not seeing the results they had hoped for or expected. It lacks strategy and goals.

Business Blogging 88

Business Blogging Business B2B Thought Leadership Ad Frequency 88

Top Rank Marketing

OCTOBER 19, 2023

As B2B content marketing has evolved from simply telling buyers what brands want them to know to creating more useful content, there’s been a shift in perspective. Rather than egocentrically pushing out information, smart B2B brands are empathizing with buyers and focusing more on the experiences that marketing can create.

Rules 112

Rules B2B Marketing Work Management Customer Satisfaction 112

Velocity Partners

JUNE 6, 2023

Performance marketers love engagement metrics because they feel specific. Ask one how a project is going and they’ll describe success in certain terms: traffic, sign-ups, downloads and conversions (or go even deeper into session length, click through rate and CRO). But first it’s helpful to get really clear on what you want to know.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Top Rank Marketing

OCTOBER 17, 2023

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. This new study highlighted the challenges marketers face with webinars as well as their potential. During the Webinar: Focus on engagement.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Coincidentally, we recently explored this very topic in this blog post. The exact shape of this new digital marketing era is yet to be defined.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

SmartBug Media

NOVEMBER 24, 2021

Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process. What Is Inbound Marketing? In order for inbound marketing to be effective, it is important to understand what exactly it entails and how it can be used in a business context.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Kevin Indig

AUGUST 7, 2023

Expect timeless tips and strategies, as well as new insights into the future of search. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SmartBug Media

DECEMBER 19, 2022

There are three things you should walk away with from this piece of content: A basic understanding of common terms and acronyms used in SEO. A foundation for putting together a strong keyword and content strategy. A foundation for putting together a strong keyword and content strategy. Quality Content.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

BOP Design

AUGUST 17, 2021

Auditing your B2B marketing strategy is a good idea to do every six months. Hopefully, you are already in the habit of checking on your marketing results every month to catch any obvious changes or fluctuations that may need attention. Questions to ask: What channels are driving leads? Better quality leads?

Marketing Agencies 2 142

Marketing Agencies 2 B2B Marketing Marketing & Strategy Marketing Strategy 142

SmartBug Media

JULY 25, 2023

Artificial intelligence (AI) technology is revolutionizing marketing as we know it. Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98