Litmus

FEBRUARY 9, 2022

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients. To learn why, check out this blog post. That being said, the most popular email clients for January 2022 are Apple, Gmail, and Outlook. It peaked at 57.4% Webmail: 35.6%.

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Privacy Protection Email Marketing Privacy Stats 91

Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Top email clients.

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Privacy Protection Email Marketing Privacy Differentiation 91

Litmus

DECEMBER 17, 2021

It’s that time of the month where we recap the shifts that took place with email client market share last month. Top email clients. To learn why, head over to our blog on email client market share. With that, the top 3 email clients for November 2021 are Apple, Gmail, and Outlook. Light Mode vs. Dark Mode opens.

Privacy Protection 95

Privacy Protection Privacy Email Marketing Mobile Marketing 95

Litmus

MAY 9, 2022

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients. Learn why in this blog post. With that being said, the top 3 most popular email clients for April 2022 are Apple, Gmail, and Outlook.

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Privacy Protection Email Marketing Privacy Mobile Marketing 77

Litmus

JULY 8, 2022

What are the top email clients in June 2022? Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. We’ve added detection for the following nine email clients: Orange.fr. BT Internet.

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Privacy Protection Email Marketing Planning Privacy 78

Litmus

MARCH 9, 2022

Here’s a look at the most popular email clients in February 2022, and what shifts happened with email client market share last month. Top email clients. To learn why, check out this blog post. Having said, the top 3 most popular email clients for February 2022 are Apple, Gmail, and Outlook. Yahoo Mail: 3.4%.

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Privacy Protection Email Marketing Privacy Differentiation 77

Litmus

JANUARY 7, 2022

It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. Top email clients. To learn why, check out this blog post. That said, the top 3 email clients for December 2021 are Apple, Gmail, and Outlook. Learn how Gmail opens are reported in Email Analytics.

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Privacy Protection Email Marketing Privacy Stats 84

Litmus

APRIL 16, 2020

A person’s email inbox is where life happens: promotions, invites, work collaboration, and password resets. Over the course of the decade, our relationship to email has changed—and the inbox is changing as well. A large portion of our audience uses email clients that do not support interactivity. Is interactive email accessible?

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Webinar Metrics Paid Search Agency Guidelines User-Generated Content 64

Litmus

OCTOBER 8, 2021

Welcome (back) to our monthly recap on the shifts and trends with email client market share that happened in the previous month. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. Top 10 email clients overall. What did we see? Samsung Mail: 0.6%.

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Privacy Protection Privacy Email Marketing Mobile Marketing 88

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? What kind of data will you find in Email Analytics?

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Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

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Design Trends Paid Search Agency Lead Scoring 225

Sharpspring

JULY 9, 2021

with email campaigns being the leading type of personalization experience used by marketers. On the flip-side, incorporating a dark mode can also help to improve your site’s mobile user experience. If you offer a dark mode option for them, they will most likely stay on your site longer. Take Spotify , for example.

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Trends Design Mobile Marketing Ideal Customer Profiles 98

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. You might think lead generation stops at email signup. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. It’s time to learn about lead generation in email marketing and five ways you can improve it.

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Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Litmus

OCTOBER 22, 2020

This year, we launched the Email First Awards and announced our inaugural winners during Litmus Live Week. In this blog post, we interview Sam Beddoes, Senior Designer at Action Rocket , and take a peek behind their Visual Visionary Award winning entry. See the animated email in action ?. Sam Beddoes. Follow Sam on Twitter.

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Budget Programs Training Design Conference 58

Porch Group Media

DECEMBER 19, 2022

This not only checks whether a column has other dependent columns but also lists whether the column is used in any Postcard or Hive email Merge Tags, Master Merge Tags, Audiences, Journeys, or documents. Online Email Editor. Mobile-specific design mode. Dark mode preview. Key New Features.

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Litmus

JUNE 9, 2021

Building emails with email modules is a great way to make your production process more efficient. We walked through what modular email building is, how Ferguson Enterprises does it, and how Litmus can help you get started. that adhered to brand guidelines when we could control Dark Mode preference stylings.

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Webinar Metrics Template Enterprise Management Guidelines 58

Litmus

JULY 24, 2020

There’s so much to think about in email marketing—from strategy to tactics and everything in between. In this episode of Delivering, host Jason Rodriguez goes through four areas to look at when figuring out how to focus your email marketing efforts. Especially when it comes to where to focus their attention in email marketing.

Work Management 70

Work Management Marketing Management B2B Thought Leadership Top of Funnel 70

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

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Deliverability CAN-SPAM Privacy Protection Churn Rate 100

Litmus

NOVEMBER 3, 2022

Our email team created a fabulously freaky email using glitching animations , all created using CSS. Read to find out how our Email Marketing Specialist Carin Slater created this CSS glitch effect. Subscribe for more email tricks and treats. Tutorial: CSS glitch effect in email. Sign me up!

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Effectiveness Class Paid Search Agency Newsletter 75

Hubspot

MAY 18, 2021

One of the first things I do every day is check my email. Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? And that the number of global email users is set to grow to 4.48 Those stats alone serve as a reminder that email marketing is not a thing of the past. Use analytics.

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Research Buyer Personas Open Rate Click Rate 101

Vision6

JANUARY 15, 2024

If it’s not tight and compelling visuals on Instagram, it’s excellent copy on Facebook, a blog or SMS campaign. As an example, after an in-store purchase, a customer might be asked for their email address to get a receipt. light and dark mode, or customers using screen reader technology.

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

Goolara

JANUARY 18, 2021

For email marketing software providers (ESPs), 2020 was a mixed bag. On one hand, many businesses relied more than ever on email to get the word out about their products. 1 Now that the longest year in history is finally over, and it’s time to look back on the emails from the past year and see what people have been doing.

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Sharpspring

JANUARY 7, 2020

with email campaigns being the leading type of personalization experience used by marketers. On the flip-side, incorporating a dark mode can also help to improve your site’s mobile user experience. If you offer a dark mode option for them, they will most likely stay on your site longer. Take Spotify , for example.

Trends 61

Trends Mobile Marketing Ideal Customer Profiles Display 61

Optinmonster

MARCH 1, 2023

Your email signup forms play a crucial role in growing your email list. And email is an important digital marketing strategy you should pay attention to. This blog will show 14 of the highest-converting places to put these online signup forms on your website. 14 Places To Add Email Signup Forms 1.

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Conversion Landing Pages Opt-in Template 94

Litmus

MAY 13, 2021

As one of the most effective marketing channels, email has been asked to pick up a lot of slack over the past year. Creating that many emails, while staying on-brand and error-free, can be a challenge. Does drag-and-drop add additional code to my email that I should be aware of? Didn’t make the live webinar?

Webinar Metrics 59

Webinar Metrics Eloqua Template Hubspot 59

Litmus

FEBRUARY 16, 2021

With every marketer looking to engender trust and create better subscriber experiences, now seemed like a good time to take another look at BIMI and—most importantly—walk through how to get BIMI up and running for your email campaigns. Email clients that support BIMI will check for that record to confirm that your emails are legit.

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Brand Identity Branding Domain Paid Search Agency 88

Litmus

FEBRUARY 3, 2021

I remember looking at the first email I was told to edit the code for and going, “What? Somehow, that email got me a job on a marketing team building emails and landing pages. This may sound familiar; it seems like most people stumble into email marketing. Most recently, I coded pharmaceutical (pharma) emails.

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Template Trigger Marketing Tagging Design 109

Litmus

MAY 24, 2023

Are your emails optimized for Dark Mode? Recent statistics show that over 35% of subscribers using Apple email clients open their emails in Dark Mode. This means that if your emails aren’t optimized for Dark Mode, you could be leaving your subscribers in the dark.

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Optimization Transparency Guidelines Opt-in 78

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What is email marketing? What’s so good about email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. Help other stakeholders understand how they can help email. Uplevel your emails in a progressive way.

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SMS ROI Email Marketing Advertising Agencies 85

Heinz Marketing

APRIL 5, 2018

Number of unread emails right now? Actually, it’s more like 50 but my email client shows this big number because I don’t open all the junk email. Email is still very much alive in my world. What is your email management strategy? I’m going with a dark blue so hopefully it comes out OK.

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Work Management Paid Search Agency Planning Marketing Management 61

SpotMe Blog

AUGUST 25, 2022

Dark modes. Once you get people to sign up, target them with an email campaign where they’ll get updates about the event. If they signed up for more information but didn’t register, send them emails with registration information or even a discount. . Wheelchair access. Priority seating. Sign language interpreters.

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Planning Practices Budget Programs Work Management 98

TrustRadius Marketing

OCTOBER 27, 2022

It should also work well with your team and offer helpful accessibility features like dark modes or alt text for screen readers. Can you email me a copy of the contract and terms of service? This can mean scalability for your data or offering easy add or removal of licenses. . What can you tell me about the software commitment?

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Enterprise Management Work Management Vendors Budget Programs 98

Litmus

APRIL 21, 2021

Even this minor bit of styling has some pitfalls, and there are a few considerations that need to be made to get consistent rendering across email clients. In this blog post, you’ll learn: The benefits of background colors. In this blog post, you’ll learn: The benefits of background colors. Tips to optimize for Dark Mode.

Best Practices 115

Best Practices Paid Search Agency Class Design 115

Scoop.it

FEBRUARY 13, 2024

Email as an experience – this is what keeps subscribers engaged with a brand. The secret of a well-designed email is just that: it delivers experience, not vanity aesthetics. It’s not nice-looking emails that compel subscribers to interact with your brand. Select the right layout for each email. Use high-quality images.

Design 77

Design Trends Practices Examples 77

Litmus

OCTOBER 18, 2023

In this blog post, we’ll dive into Apple’s LTP (spoiler alert: you do not need to panic) plus, share how iOS 17 changes how your emails will render—and what steps to take next. We recommend the rich, reliable data available with Litmus Email Analytics ! We did not observe any differences in how iOS 17 renders email vs. iOS 16.

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Privacy Protection Marketing Analytics Tools Doubleclick Privacy 103

Heinz Marketing

SEPTEMBER 7, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. We go through the big dark to get to this time. And of course, everybody went through that and faced a little burnout mode coming out of it, but it really brought the group together as a team. I’m not commuting.

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Top of Funnel B2B Thought Leadership Thought Leadership Work Management 105