Hinge Marketing

JULY 23, 2014

Twelve years ago, Hinge created its very first professional services blog. Check out the slideshare below to learn how and why Hinge has relaunched its new blog, Professional Services Marketing Today. Tale of a Blog Overhaul from Hingemarketing. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.

CPA 48

CPA Cost per Acquisition Case Study Case Studies 48

Hinge Marketing

JULY 17, 2014

This means your website needs features like an informative blog, a resource library that contains free content, and options for folks to sign up for webinars or a newsletter. And of those 60%, 70% use LinkedIn. In accounting, the research shows that this platform is most likely LinkedIn. On Twitter or LinkedIn?

CPA 48

CPA Cost per Acquisition Marketing Automation Services Lead Scoring 48

Directive Agency

FEBRUARY 28, 2022

In order to spend your budget efficiently with the most learning, start with running conversation ads on LinkedIn. Are you able to acquire customers and a cost-per-acquisition (CPA) that makes financial sense? Do you need to adjust your price or contract length to make up for a high CPA? Order of Operations.

Paid Content 52

Paid Content Planning Ideal Customer Profiles Marketing Plans 52

Directive Agency

OCTOBER 2, 2019

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Google, Linkedin, and Facebook allow you to upload customer email lists. If you have key pages (demo videos, blog pages, guides, etc.),

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

ClearVoice

NOVEMBER 22, 2019

You not only complete writing assignments for clients, but you also conduct all marketing and administrative tasks, from blogging to bookkeeping. When a business owner uses a contractor (vendor), they should interview them carefully to determine if it will be a good fit,” says Gainesville, VA CPA , John Wall. “It

Enterprise Management 85

Enterprise Management Work Management Marketing Management CPA 85

The ABM Agency

FEBRUARY 19, 2023

In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers. This ultimately helps increase conversion rates while reducing cost per acquisition (CPA). What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers. This ultimately helps increase conversion rates while reducing cost per acquisition (CPA). What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Webbiquity

FEBRUARY 25, 2011

How to quadruple a conversion rate by Google Website Optimizer Blog. Lessons Learned from 21 Case Studies in Conversion Rate Optimization by The Daily SEO Blog. Paras Chopra uses several case studies to illustrate the role of design, headlines, copy, and calls-to-action in landing page and conversion rate optimization.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Hinge Marketing

JULY 20, 2015

While still at Brady Ware, Rita had already begun performing two activities that were key to ensuring her future success: consulting and blogging. Rita’s big break came when she was asked to speak for the American Institute of CPAs , a platform that allowed her message to reach a much wider audience. Not Just a COO.

CPA 48

CPA Cost per Acquisition Ideal Customer Profiles Thought Leadership 48

Marketing Craftmanship

JANUARY 16, 2013

Blogs and newsletters demand original, timely content; not canned information. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Optinmonster

MAY 11, 2020

Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Let’s say, for example, you want to track how many visitors come to your blog post from an Instagram post. This parameter label is too vague.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Metadata

MAY 11, 2021

On March 17, 2020, LinkedIn introduced Conversation Ads as part of the growth of Message Ads (previously Sponsored InMail). LinkedIn Conversation Ads create a conversational experience for B2B marketers to “choose your own path.” Think Drift chatbot meets LinkedIn InMail. PPC Hero generated case study downloads at a CPA of $15.92

Paid Search Agency 52

Paid Search Agency Conversion Ads Product 52

Hinge Marketing

AUGUST 4, 2014

For many professional services firms today, it’s an increasingly pressing question, and the answers are shaped by recent findings about the professional services marketplace: High growth firms reported focusing more on blogging than any other marketing technique. If not, it may be time for a blog refresh. Let's take a look.

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

ClearVoice

MAY 14, 2020

If you’re a CPA, you might have no strategic partners because your service is straightforward and usually only involves your clients and the IRS. It might include a series of blog posts. Depending on what kind of business niche you are in, you may only have a few strategic partners, or you may have many.

Work Management 112

Work Management Marketing Management Press Content 112

Biznology

DECEMBER 14, 2010

Look at how you use LinkedIn. Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information. Think about blogging. Yes, I'm still bullish on blogging, at least when it's done well. Selling business-to-business?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

NuSpark Consulting

JUNE 9, 2012

Retargeting via digital advertising (banners and search) allows you the opportunity to show advertisements across websites, networks, and ad exchanges, targeting audiences who’ve been to your website, landing page or even blog, but did not perform a desired conversion. Need more proof? Major Vendors.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

Hinge Marketing

SEPTEMBER 3, 2015

That’s why it’s important that your accounting blog offers more than basics about the accounting equation, depreciation schedules and the definition of working capital. As is the case with any other blog, you’ll need content that’s compelling, shareable, and even has the possibility of going viral.

Tips 48

Tips CPA Cost per Acquisition Content 48

The Marketing Blender

NOVEMBER 5, 2019

Be sure to check with your tax attorney and CPA for details and be sure you take full advantage of all available incentives.). Join Blender’s Blog today! How to optimize your LinkedIn profile for B2B success. Our Services. See Our Work. Who We Are. Contact Us. Tax incentives may also be available at the state level. (Be

Work Management 40

Work Management Enterprise Management Marketing Budget Budget Programs 40

ClearVoice

MARCH 7, 2020

LinkedIn – With over 600 million users to date, LinkedIn is a professional social networking platform that allows you to bring your resume and portfolio beyond a written document. Traffic – The traffic objective drives people off-platform to your app, website, blog, or landing page, etc.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

nDash

NOVEMBER 3, 2021

Examples: a former software developer, CPA or attorney. Blog Posts. Blog posts are (by far) the most popular type of content that brands pay freelance writers for on nDash. Blog examples : Show writers what success looks like. These types of projects tend to be more complex than a standalone blog post.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Hinge Marketing

JULY 9, 2015

And often, looking at a CPA firm’s website is a lot like studying the code beneath the site: lots of jargon and numbers, with none of it showing you what you really need to see. SEE ALSO: 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth. Searching for an accounting firm isn’t easy. How Hinge Can Help.

Marketing Websites 48

Marketing Websites CPA Cost per Acquisition Thought Leadership 48

Convince & Convert

MARCH 19, 2018

Pinterest or LinkedIn) will expand its reach with little effort. Here are three social retargeting techniques you can test immediately: Retarget your blog readers. Traffic: Aiming to get more eyeballs on your landing page or blog? If it’s conversions you’re after, make sure you’re paying on a CPA basis.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

B2B Marketing Traction

AUGUST 15, 2011

” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. You are blogging, aren’t you? Kim cares about his customers and prospects and works hard to bring growth opportunities to them.

Facebook 100

Facebook Trade Show Press CPA 100

Ledger Bennett

MARCH 6, 2019

Search vs. display network, Google vs. Bing, Facebook vs. LinkedIn, do we even run on Instagram? We have seen a lot of success working with LinkedIn’s targeting for ABM, CRM lists, and other advanced targeting. We mapped out successes of LinkedIn Lead Gen Forms in a former blog post.

Lead Gen 45

Lead Gen Facebook Campaigns Paid Social Agency 45

Martech

MAY 30, 2023

How Domino’s dropped CPA by 65% with Twilio Segment Domino’s faced a challenge with customer data silos , preventing collaboration around the customer experience, which led to low return on ad spend (ROAS) due to generic/poorly targeted messaging. The result: A 65% drop in cost per acquisition (CPA) month on month.

Cost per Acquisition 118

Cost per Acquisition Personalization ROAS Paid Search Agency 118

Hubspot

JANUARY 29, 2015

Why not use retargeting to drive people towards blog content, for example? lift in ROI, as well as a 33% lower cost per acquisition (CPA) than industry average. This means that compared to other channels, the cost to get a website visitor to complete a purchase on the site was lower with retargeting.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hinge Marketing

MAY 28, 2014

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. However, corporate bloggers won’t blog about their company problems the same way a journalist would. On Google+ or LinkedIn?

PR 48

PR Blogger Top of Funnel Planning 48

Hinge Marketing

JULY 22, 2014

Get published with thought leadership pieces in other blogs, get quoted in the press, or speak at an industry event. Review your LinkedIn profile and give it a makeover as needed. If there’s only time for one social network in your life, LinkedIn is the one. On Twitter or LinkedIn? Ask colleagues. References.

Lead Generation 48

Lead Generation Consulting Marketing Management Generation 48

Hinge Marketing

JULY 31, 2014

Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. CPA Brand Strategy: How To Make The 3 Levels Work For You.

Social Media 48

Social Media Media CPA Cost per Acquisition 48

Hinge Marketing

JANUARY 23, 2015

Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. After all, professional services buyers are on the look out for information and answers to their questions.

Curation 48

Curation Differentiation Social Media Media 48

Hinge Marketing

AUGUST 14, 2015

Avoid shamelessly self-promoting your blog posts and other content. For example, consider a “behind the scenes” picture of you preparing for a webinar or a humorous picture , such as the "stress-eating" chocolate and a Coke stacked on your desk at the height of tax season if you're a CPA. Engage, engage, engage!

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

Albacross

NOVEMBER 4, 2021

Source: LinkedIn , 2020). Buyers are searching for your products before they come inbound – reading a blog post, downloading a white paper, and checking similar use cases online. Learning Intent: accounts who are doing research to learn more about the solutions or people who find your blog post interesting and helpful.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Hinge Marketing

JUNE 9, 2014

LinkedIn tops the list, with a usage level approaching a mind-boggling 93%. Speaking engagements remain high, but LinkedIn drops out of the top techniques. Put another way, most expert use LinkedIn, but it is not a strategy that they devote a high level of effort to. The best example is LinkedIn. On Google+ or LinkedIn?

Research 48

Research Ad Building Brand Identity Branding 48

Hinge Marketing

AUGUST 6, 2014

On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth Blogging 2.0: For more insights on online marketing, download our free book Online Marketing for Professional Services.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Software Automation 48

MKT1

OCTOBER 27, 2022

So even if search is filling the top of funnel today, it still might make sense to set a goal to “Test expanding from SEO & SEM to LinkedIn Paid ads and establish CPA benchmark” 3. Marketing is also great at automation, assuming you have the right marketing ops and growth marketing team and tools in place, of course.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

Hinge Marketing

DECEMBER 16, 2013

Along with conferences and speaking events, Tim and his team continually create blog posts, webinars, slideshares, and podcasts on WebmasterRadio.fm (where he hosts a bi-weekly half-hour interview show). On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

SnapApp

APRIL 4, 2018

Heinz Marketing Blog | Vice President - Client Marketing Services. . . On a high level, we're tracking CTA clicks, downloads, and newsletter and blog subscriptions. Social Media Engagement (Specifically LinkedIn): Reach (Views), Shares, Likes, Followers / Connections, Referral Traffic (Google Analytics). - Brian Hansford.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107