WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References.

Conference 120

Conference Copywriting Copyright Case Study 120

Content4Demand

DECEMBER 17, 2019

It’s taken awhile for blogs to gain the respect they deserve in B2B marketing, but now that this versatile content platform has caught fire, B2B buyers and marketers can’t get enough of them. Each year we produce more blog posts for our clients than the last. Because it turns out blogs are great for a lot of different marketing needs.

Peer-to-peer 53

Peer-to-peer Conference Digital Marketing Funnels Webinar Metrics 53

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, In addition to the Thinkers360 thought leader and influencer directories, we suggest utilizing additional resources such as analyst company web sites (e.g. Provide Valuable Content and Resources: Analysts and influencers are inundated with information.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Valasys

DECEMBER 18, 2019

Let’s face it – we all draw our inspirations from several people and resources – whether online or offline. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Adobe Experience Cloud Blog

MAY 1, 2019

As nice as new leads are, customers are the most important resource your brand has. Send objects rather than paper. Paper Magazine turned to Prazely to instantly send over 100 personalized gifts to partners, based on the interests that Prazely’s AI identified from their social media profiles.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing & Strategy Paid Search Agency Advertising Agencies 134

Martech

MARCH 31, 2023

Common offerings include webinars, white papers, user communities and user conferences. Libraries Your local library also has many great resources. Yes, you are another great professional development resource for others. Present at an event or conference. Start a podcast, blog or YouTube channel.

Work Management 98

Work Management Marketing Management Training Vendors 98

Lake One

JULY 27, 2023

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. But that changed when HubSpot introduced its new Customer Journey Analytics tool.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

KoMarketing Associates

DECEMBER 5, 2018

Within the main body content of an individual web page, like a blog post or article perhaps. As illustrated in a resource from Moz on internal linking, the basic HTML for a hyperlink is as follows: <a href="[link]. Blog Posts and Articles. A web page sitemap. Secondary navigational menus and footer navigation.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Webbiquity

FEBRUARY 5, 2018

This post explores a trove of corporate data that has remained relatively untapped until recently—the data that is generated by live events and conferences. While these systems were useful for transforming paper and pencil data into digital depositories, they were built a little like bank vaults. Republished with permission.

Enterprise Management 190

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 190

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. The website can’t rely on one-way communication, it needs to prompt prospects to fill out contact forms, download resources, and sign up for newsletters.

Design 94

Design Trends Marketing Websites B2B 94

B2B Marketing Directions

FEBRUARY 18, 2023

Source: Kogan Page That's the tagline adopted by Third Door Media a few years ago for its MarTech conferences and martech.org website. Scott Brinker, the MarTech conference chair and editor of the Chiefmartec Blog , captured the interconnectedness of marketing strategy and marketing technology when he wrote , "Strategy alone isn't enough.

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

Onalytica B2B

SEPTEMBER 12, 2017

Getting this right can truly mean the difference between a substantial amount of wasted resource and even potentially brand damaging marketing and living the influencer marketing dream. High reference is likely to highlight thought leaders, consultants or conference speakers that are respected and seen as being authoritative by their peers.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Metadata

MARCH 1, 2022

It requires resources and takes a ton of time. We don’t need to plot coordinates on a paper map. Ever heard of a B2B SaaS company doing a press conference? Ever heard of a B2B SaaS company doing a press conference? I’m used to algorithms, business logic, and predictable results. We let Google figure out the best route.

B2B Marketing 98

B2B Marketing Advertising Agencies Paid Search Agency Ad Building 98

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Combining these two has multiple benefits.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Hinge Marketing

OCTOBER 22, 2020

Whether you are creating the content yourself, managing a team member or outside resource, there is topic/outline development, writing, editing, selection of images, and more. First is the study itself, which becomes a lead magnet, produced as a report or white paper. Then pull out study insights for blog and social media posts.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

6sense

DECEMBER 8, 2021

Another person feels we should do more industry white papers, while somebody else is adamant that we just have to be at an upcoming conference. I have found two key questions that keep me on track and help me decide if an idea, event, white paper, etc. So, I think a lot about how I can say no to say yes. is a no or a yes.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing AI Lead Scoring Lead Ranking 62

KoMarketing Associates

OCTOBER 9, 2018

In addition to the book, the author also has a website with more resources and tips. This can show you which of their blog posts performed well on social media, which is a good indicator of what might be popular with your own audience. A coworking space that rents conference rooms. A conference or retreat center.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

Convert

OCTOBER 18, 2022

Besides following social media posts or blogs by CRO influencers, one other way to keep your finger on this pulse is by following (and reading the newsletters of) experts who are re-thinking how optimization and A/B testing should be done, every day. Are there research papers included? Dig in deeply. Consume them right away.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Buzz Marketing for Technology

JUNE 27, 2008

Blog Search. Categories Blogging (13). Conferences (36). H809 OU course blog. conference. conferences. open educational resources. research paper.  I’m at the Eden 2008  conference in Lisbon. Steve Wheeler has also blogged about this on the conference blog.

Wiki 100

Wiki RSS Web 2.0 Conference 100

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Biznology

AUGUST 30, 2018

White papers, implementation guides, case studies, blogs, and video can all address needs like these. Providing the appropriate information and resources to buyers when they need them in the channels they prefer means you’ll need different messages for different individuals delivered in different formats. Like this post?

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Each of these sections can then be written as a blog or as a case study or as a use case. Conference or trade show themes. One way to create a powerhouse editorial calendar for your B2B content marketing strategy is to start big and then go small.

SME 64

SME Content Trade Show Case Studies 64

Buzz Marketing for Technology

OCTOBER 4, 2008

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! )

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Hinge Marketing

MARCH 15, 2017

Here’s one way you might approach such a plan: Downloadable Content/Email Marketing/Blogging: Email marketing and guest blog swaps are common in partnerships. You might agree to write (and host) guest blog posts a little more frequently than you exchange emails — say monthly. But what if they don’t?

Planning 91

Planning Marketing Plans Advertising Agencies Ad Exchange 91

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

PureB2B

NOVEMBER 10, 2021

Examine each one carefully in light of your company’s revenue, resources, marketing objectives, and competitive environment. The following items may be included in your newsletter: latest blog entries, special offerings, products and services updates, upcoming events, and suggested reading from thought leaders. Develop Gated Content.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

Examine each one carefully in light of your company’s revenue, resources, marketing objectives, and competitive environment. The following items may be included in your newsletter: latest blog entries, special offerings, products and services updates, upcoming events, and suggested reading from thought leaders. Develop Gated Content.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

SugarCRM

DECEMBER 11, 2013

White Papers. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. Salesfusion Marketing Blog. Fused Conference. Agencies & Consultants. On-Demand Webinars.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Launch Marketing

OCTOBER 31, 2018

We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. Additionally, if you are planning on attending a conference or tradeshow, do a little research to find relevant Groups that are tied to the event and join the Group to network with other attendees and let them know you’re going.

Social Media 57

Social Media Linkedin Media Peer-to-peer 57

Contently

OCTOBER 10, 2016

In true Contently fashion , I ran the blog for the first month as a freelancer, working remotely from Tel Aviv. It’s used at damn near every marketing conference. Capitalizing on social platforms to create resources for under-served topics (check out The Facebook Strategist , a Medium hub we’re currently building).

Cost Per Click 60

Cost Per Click CPC Paid Search Agency Newsletter 60

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

SalesIntel

DECEMBER 6, 2023

Lack of visibility into the sales pipeline and forecasting accuracy, making it difficult to plan and allocate resources effectively. Sales Enablement Tools Sales enablement tools are instrumental in empowering sales teams with the resources and information needed to engage prospects effectively throughout the buyer’s journey.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SpotMe Blog

MAY 31, 2023

The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events. Experiential learning Attending an in-person conference or congress gives you a chance to immerse yourself in the content.

Planning 52

Planning Personalization Work Management Best Practices 52

SmartBug Media

JANUARY 30, 2020

Guest blogging is another excellent way to get in front of a new audience. Blogging can be done more frequently than email marketing. When it comes to white papers and case studies, gate your content to generate new leads. Today, conference organizers are seeking presentations delivered by multiple speakers.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Directive Agency

FEBRUARY 28, 2022

According to a thought leadership paper by Impact , “On average, partners contribute 23% of overall company revenue. How you dedicate time, resources, and budget to each of these will dictate your success and credibility. . Determine how you may split the expenses when co-sponsoring a booth or an after-conference happy hour.

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

Hinge Marketing

MARCH 26, 2020

Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. When businesses have less urgent problems, they tend to allocate fewer resources to them—often going online to research the problem and potential solutions.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. « Conference Focuses on Making the Most of Customer References | Main. | WriteSpark Blog Feeds. White Paper Writer.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120