Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Salesforce Marketing Cloud

JANUARY 1, 2022

Trailhead Quests combine the challenge of learning new skills on Trailhead—Salesforce’s free online learning platform —and connecting with the Trailblazer Community with the allure of winning sweet prizes. R eason 2: Connecting with the Trailblazer Community is invaluable. The Trailblazer Community is a place of empowerment.

Peer-to-peer 98

Peer-to-peer Communities Lead Ranking Lead Scoring 98

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Vision Edge Marketing

AUGUST 15, 2019

As marketers and members of the business community, at minimum you must “know” these 6 customer attributes: The problem they are trying to solve and its magnitude. Peter Drucker posited that “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: Marketing and Innovation.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

Salesforce Marketing Cloud

JULY 1, 2022

Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Popular Trailhead badges to get you started.

Peer-to-peer 98

Peer-to-peer Work Management Communities Curation 98

SmartBug Media

FEBRUARY 27, 2023

SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). CMS stands for content management system, a software application used for creating, managing, and publishing content on websites. Hence, these tools go hand in hand.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Salesforce Marketing Cloud

OCTOBER 14, 2021

You can also tap into the knowledge of millions of other Trailblazers via the Trailblazer Community. You can also tap into the knowledge of millions of other Trailblazers via the Trailblazer Community. Join the conversation in the Trailblazer Community. Get cert prepping! Sound good to you? Benefit 1: Get noticed.

Peer-to-peer 96

Peer-to-peer Case Studies Work Management Communities 96

Optinmonster

FEBRUARY 15, 2024

By showing them how much their peers love your products. million websites using our lead generation software, the answer is definitely yes. In other words, they make choices based on the behavior and opinions of their peers. If that definition sounds like peer pressure, you’re not too off-base. With over 1.2

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Webbiquity

AUGUST 21, 2018

This is where an executive sponsor can be incredibly valuable—to understand the value of Lean, communicate that to their peers, and support the team in their transition. Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer.

Enterprise Management 150

Enterprise Management Peer-to-peer Work Management Marketing Management 150

Adobe Experience Cloud Blog

JULY 26, 2018

Your peers are drilling too, so you assume there’s value. As a community, we must question the fantasy and FOMO driving this trend. Experts don’t even have good definitions for the word “intelligence” let alone “artificial intelligence.” So, the experts have been debating definitions for decades. Voracious and Confused.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Aberdeen

MARCH 30, 2020

And while every company may behave differently at different times in their buyer journey, we can say definitively that, for the most part, companies don’t buy things, they solve business issues that require things. Why is this? If there is anything we have learned, it is how companies behave on their way to making a purchase.

Peer-to-peer 64

Peer-to-peer Research Intent Data Paid Search Agency 64

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It is often unrelated to official brand or company communications. What UGC is all about. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

BuzzSumo

APRIL 14, 2019

Greater Engagement and Community on Social Media. Mari Smith, one of our favorite Facebook experts, is a master of community engagement. As a company with an online presence, there is no shortage of goals worth chasing in an effort to see better results. Website traffic is an obvious example. The pendulum is swinging back.

Peer-to-peer 110

Peer-to-peer Dwell SERP Traffic 110

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Aberdeen

MARCH 30, 2020

And while every company may behave differently at different times in their buyer journey, we can say definitively that, for the most part, companies don’t buy things, they solve business issues that require things. Why is this? If there is anything we have learned, it is how companies behave on their way to making a purchase.

Intent 40

Intent Peer-to-peer Intent Data Product 40

Biznology

DECEMBER 11, 2014

This new blog posts series offers a number of tips and ideas for executives and leaders in general on how to be effective in their use of an internal social business platform, even with very limited time every day. How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Convince & Convert

DECEMBER 31, 2015

So, I created a custom list using LittleBird and peered into the big data crystal ball. (A Network Visualization of the Community. On my Jay Today video podcast (iTunes), I gave a shoutout to someone who I respect and admire each episode; a person I believe you should be following in social media. visit this link:).

Twitter 164

Twitter Peer-to-peer Marketing Management Social Media 164

ConvertKit

AUGUST 7, 2020

Organic growth—building a community of followers on Instagram without paying for adverts or sponsorships—is far more sustainable in the long run. Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. So how do you get started?

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

nDash

OCTOBER 23, 2018

But user generated content definitions have grown too narrowly-focused on social media platforms. When you think about user generated content as a piece of your content community , you can unlock new benefits that improve your marketing as a whole. The “Buffer Community” strategy doesn’t just boost the company’s Instagram presence.

User-Generated Content 55

User-Generated Content Word of Mouth Generation Peer-to-peer 55

Content4Demand

JANUARY 3, 2019

This is a bit of a niche event but is definitely a must-attend for B2B marketers in the manufacturing and distribution sectors. Far be it from us to complain about having too many choices, but the growing list of options in B2B marketing events can certainly make it difficult to prioritize your conference and continuing education budgets.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Hubspot

MAY 24, 2017

This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. Though there are many advantages to having complete control over your content, it doesn't always work well to build trust with your audience because it isn't "peer reviewed".

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Heinz Marketing

JUNE 7, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m You can even ask Alexa! Thank you for joining us.

Forrester 120

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 120

Launch Marketing

JULY 18, 2018

These challenges trip up even those who are excellent communicators in other areas of their lives. This is the first rule to every form of communication, and it’s definitely true here. Many of her ideas translate to in-person meetings as well. McCreary offers 7 techniques to engage and make virtual meetings more interactive.

Peer-to-peer 70

Peer-to-peer Webinar Metrics Lead Ranking Training 70

Vidyard

AUGUST 10, 2018

We here at Vidyard enjoy a good conference as much as the next marketer—we love hearing from leaders in our field, connecting with peers and prospects, and of course, coming home with lots of free swag. But the conferences we get most excited about are the ones that include a focus on our favourite medium— video. is the new R.O.I.:

Peer-to-peer 51

Peer-to-peer Video Marketing Conference Storytelling 51

Adobe Experience Cloud Blog

DECEMBER 10, 2019

The exercise of documenting our processes enabled greater collaboration with Sales, organizational alignment on our definitions of campaign success, and created opportunities for training and development across the Marketing department.” – Kristi Annes, Senior Director Marketing Strategy, Intelligent Medical Objects. Sally has a great team.

Case Studies 90

Case Studies Case Study Studies Planning 90

Convince & Convert

MARCH 18, 2013

You also need to edit, format, schedule, and send it to the appropriate blog, email list, podcast server, and social media channel. Your content program may include more than just blog posts, but you may only be focusing on a blog calendar instead of a comprehensive editorial calendar. Supervise Your Guest Blogging Program.

Work Management 144

Work Management Peer-to-peer Content Paid Search Agency 144

Buffer

APRIL 9, 2019

Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Content4Demand

DECEMBER 29, 2019

While there’s a clear definition of self care — “the practice of taking action to preserve or improve one’s own health” — the ways in which people embrace it are vastly different. “What is self care and why is it important?” “How How can I practice self care?”. We’ve all felt the urge to clean out our closets once the New Year hits.

Planning 40

Planning Peer-to-peer Content Marketing Business 40

EveryoneSocial

JANUARY 26, 2021

In fact, 75% of B2B buyers use social media to make purchasing decisions. That’s only going to keep growing over time so companies with B2B social media strategies in place are more likely to take advantage of the growing benefits of digital marketing. Define goals. Interactive content with questions or polls is easy ways to get people talking, too.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Vidyard

SEPTEMBER 7, 2016

I’m very passionate about community building, and how to really engage your community to support your brand.”, They’ve pioneered the concept that buyers trust their peers far more than sales people, so turning your most passionate customers into your most ardent advocates is the real key to success.

Peer-to-peer 50

Peer-to-peer Thought Leadership Case Study Case Studies 50

Chris Koch

SEPTEMBER 24, 2010

I heard a great definition from my former ITSMA colleague Jeff Sands the other day: Sales enablement is helping salespeople be more credible with customers. to conversation (tips on handling an account, coaching videos from sales peers and external experts, etc.) I’m wondering if it’s time to take sales enablement away from marketing.

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Industrial Marketing Today

NOVEMBER 5, 2010

The focus definitely was on what their target audience needed and not just exploiting social media in an effort to generate more leads and sales. TI’s director of global Internet marketing, Devashish Saxena in an interview on ZDNet had this to say, “We identified forums, video and blogs as the three legs of this community.

Peer-to-peer 60

Peer-to-peer Social Marketing Paid Search Agency Content 60

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Vision Edge Marketing

NOVEMBER 12, 2013

One common definition of customer lifecycle is “the progression of steps a customer goes through when considering, purchasing, using, and maintaining loyalty to a product or service.” Community . The Customer Life Cycle . ” In our company, we talk about the Six Cs associated with this process: . Connection .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

TrustRadius Marketing

MARCH 26, 2021

Since Moodle is so popular, there is a wide range of support and community forums available. These communities lessen the learning curve of adopting the platform without vendor support. LMS ’s are crucial to continued education and professional development for professionals. Open-source LMS can be downloaded and hosted by anyone.

Work Management 52

Work Management Marketing Management Budget Programs Leads 52