SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . These include website traffic, number of sign-ups, and total sales over a period.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Integrated B2B

FEBRUARY 12, 2020

As 2020 blows full speed ahead, we wanted to take a moment to appreciate some of the finer things in life from 2019—like all the super helpful, astute blog posts we produced. We had over 21 new blog posts last year—and in those we covered a lot! Don’t screw these 5 points up! Storytelling symbiosis and sustainable innovation.

Account Based Marketing 52

Account Based Marketing B2B Thought Leadership Thought Leadership ABM 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Liveintent

SEPTEMBER 25, 2020

LiveIntent’s July 2020 Customer Pulse Survey found that online engagement is up 84% since March, which is right when people began spending more time at home. Focus on seasonal tips, cheat sheets or other tools your readers will find so helpful that they don’t think twice about opening your emails.

Tips 83

Tips Churn Rate Advertising Agencies Newsletter 83

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. As customers, we are constantly assaulted with commercials and marketing messages from a variety of companies. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 92% of B2B customers watch videos online ( source ). 43% of that demographic researches services or products for their business through online videos ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. An ICP is essentially a blueprint of your ideal customer company.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. Build Trust & Get Customers Engaged.

Promotion 141

Promotion Examples Landing Pages Click Rate 141

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

SEPTEMBER 2, 2022

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team. And yet, social media’s impact reaches every corner of your business.

Social Media 114

Social Media Training Course Resources 114

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Huptech Web

JULY 14, 2023

Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers? Whether you’re a seasoned e-commerce guru or just starting your online business journey, this blog is here to equip you with the tools and techniques to make your product descriptions shine.

Product 52

Product Tips eCommerce Cross-Selling 52

Scoop.it

JANUARY 20, 2022

What business wouldn’t want to humanize its brand image, raise visibility, and increase website traffic? Their photos, blogs, or videos captivate and encourage people to buy anything from high-end jewelry to a natural fruit snack. fits your brand; which people they target; how engaging they are; among others.

eCommerce 85

eCommerce Brand Identity Branding Word of Mouth 85

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. Think Like a Potential Customer 4.2 Contents 1.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. SEO reporting has always been an important part of my deliverables.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Marketing Storytelling 4. Styles and Types of Videos 5. Boost shares on social media. Video Marketing Storytelling.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Content Marketing Institute

OCTOBER 11, 2018

For example, as a blog post by U.K.-based The key to putting your brand on the tip of Siri’s tongue may lie in getting your content to appear as a featured snippet – the most prominent spot on the SERP. Put your brand on the tip of Siri’s tongue by getting your #content to appear as a featured snippet.

Activities 100

Activities Marketing AI Enterprise Management Paid Search Agency 100

Vidyard

JANUARY 15, 2020

Remote Interviews 5. Interviews make for great storytelling. Interview videos are versatile and can be used throughout your business and at various stages of the funnel. They tend to work best on the following channels to boost brand awareness, explain concepts, and attract leads with industry specific insight.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Marketing Storytelling 5. Video has been proven to increase traffic, engagement, and conversions—but that’s not all.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Valasys

MARCH 13, 2020

Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. To increase followers on LinkedIn business page, marketers need to realize that building followers are a strategy that doesn’t happen all of a sudden.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Outbrain

MAY 9, 2021

Customer engagement is one of the most pressing issues for marketers today. In order to acquire, convert, retain customers – and turn them into advocates – you need to engage them. There are lots of tactics and methods you can use to boost client engagement, and they don’t have to be complicated.

Marketing Strategy 49

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 49

Vidyard

FEBRUARY 10, 2021

Remote Interviews 5. Interviews make for great storytelling. Where to Use Interview Videos Interview videos are versatile and can be used throughout your business and at various stages of the funnel. Email As engaging content, interview videos work great in email. Where to Use Interview Videos 3.1 Podcasts 3.4

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Vidyard

MAY 27, 2019

When your prospective customer can’t touch your product, what’s the next best thing? So we gathered our tribe—highly proficient at sales, marketing, and storytelling—to ideate. So we gathered our tribe—highly proficient at sales, marketing, and storytelling—to ideate.

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

Hubspot

JUNE 26, 2019

In fact, if you look at the seven Ps of marketing , you’ll see product marketing is one of the most important aspects of a business’s marketing efforts. Product marketing is focused on driving demand for and adoption of a product among existing customers. Helps you understand your customers. Boosts revenue and improves sales.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. Interviewing clients in case study videos humanizes your work and allows potential customers to better understand how your products and services solve real-world problems. Think Like a Potential Customer 4.2 Contents 1.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. You get to watch keynotes and engage with participants in real time from the comfort of your home or office.

Conference 65

Conference Advertising Agencies Peer-to-peer B2B Marketing 65

Vidyard

NOVEMBER 10, 2015

To see how, and why, others are approaching this in practice, check out the presentations from leading B2B marketing cosmonauts Sourabh Kothari of Cisco and Bhaji Illuminati of Taulia where they share how they’ve woven storytelling and great writing into the fabric of their business. Sales teams are getting wise to the ways of video.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. In 2019, more than 1,300 sales and marketing professionals attended. out of 5-star attendee rating. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers.

Case Study 54

Case Study Case Studies Studies Work Management 54

Hubspot

MARCH 25, 2015

With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). While these blogs deserve the recognition and readership they''ve cultivated, many people assume that those are the only places you should go for original, quality marketing ideas.

Planning 28

Planning Top of Funnel Funnel Advertising Marketing Funnels 28

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. New Customer Expectations. Our engagement over time needs to be more scarce, and frankly more valuable. Leading In The Engagement Economy.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Optinmonster

MARCH 13, 2024

Do you want to grow your business rapidly? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Webbiquity

MARCH 19, 2024

With the growing popularity of Instagram B2B marketing , using Instagram ads can be an effective solution for business-to-business companies that want to stand out from their competitors and grab the attention of their audience on the platform. Increase B2B sales. billion users, attracting more B2B marketers.

Paid Search Agency 190

Paid Search Agency VALS Ads Practices 190

Martech

DECEMBER 12, 2023

Performance publishing is a strategy that boosts brand visibility during the consumer buying journey. Understanding performance publishing You can achieve meaningful business results by providing a wealth of helpful content addressing your audiences’ specific challenges. can unlock maximum impact.

Brand Identity 106

Brand Identity Branding Intent Data Lead Ranking 106

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence. You may have to test them to see how they work with your business model. Make sales?

Paid Content 271

Paid Content Marketing Budget Paid Search Agency Advertising Channels 271