Marketing Insider Group

FEBRUARY 1, 2024

What if I told you we could peek into the future of search trends and user behaviors, almost like having a time machine at our fingertips? With SEO forecasting, you’re about to become the Houdini of digital marketing , unlocking mysteries of future trends and user intentions with ease. But fear not!

Forecasting 140

Forecasting SEO Terms and Conditions Marketing Analytics Tools 140

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? But with performance marketing, you’re in the driver’s seat.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. It is used to identify patterns and trends in data for informed decision-making.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Launch Marketing

OCTOBER 18, 2023

Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there. For example, “B2B Marketing Strategy | Launch Marketing”. Let’s dive into the six things you need to do after a website launch.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

AUGUST 13, 2020

Account based marketing, traces its roots in 1990’s, when B2B and B2C companies startednoticing the need for personalized marketing. The evergreen mantra for personalized marketing is ‘advertising’. But today, with the help of technology and tools the marketing is way more channelized and shows some sophistication.

Account Based Marketing 144

Account Based Marketing Marketing AI ABM Advertising Agencies 144

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. AI, or machine learning, analyzes data and uncovers trends and patterns that allow it to carry out advanced functionality. Let’s get into it! What is artificial intelligence?

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. Marketing budgets are increasingly being scrutinized by CFOs to ensure that the spending aligns with the company objectives and delivers measurable impact. This trend will continue as efficiency is paramount. Oh, and increasing efficiency is always popular.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hinge Marketing

FEBRUARY 25, 2022

Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. We describe this in the survey as automation maturity and ask participants to rank their firms on a scale of 0 (no automation) to 5 (optimized).

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Rev

NOVEMBER 8, 2023

Have you ever lost a big sales opportunity without knowing why it slipped away? Regularly conducting a win/loss analysis can give you insight into every lost sales opportunity by examining the reasons behind lost interactions and uncovering hidden trends. If so, you’re not alone. And there’s good news. What’s a win/loss analysis?

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing AI 97

Marketing AI Marketing Analytics Tools Generation Planning 97

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Growth Marketing vs. Growth Hacking. Growth Marketing & digital hyper-personalization.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Brandpoint

JANUARY 23, 2020

It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. You all know that marketing rules are always changing; that holds true for the paid side of the industry, as well.). She is the founder and principal strategist at Big Click Co., David Szetela.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Sharpspring

OCTOBER 11, 2021

These days, brand monitoring and social listening is something that can and should be automated. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. Social listening can help you keep an eye on local events, local (seasonal) trends, local journalists, etc.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Sharpspring

DECEMBER 1, 2021

And the marketing challenges for small businesses are substantial. You’ve clearly proven you’re up for the test, so let’s dive into some marketing challenges you’re likely facing — and how to minimize them. For all businesses, operations tend to take priority over marketing because the business needs to run!

Small Business Marketing 89

Small Business Marketing Planning Business Marketing Automation Services 89

Sage Marketing

OCTOBER 4, 2021

If you’re building a real company with real customers and revenue, you need not only to invest in product development but also build a strong marketing foundation that will be ready to capture the potential leads which will later convert into customers. You need to ensure that your marketing team knows how to improve conversion rates.

Startups 98

Startups Paid Content Lead Scoring Lead Ranking 98

Valasys

DECEMBER 15, 2023

The digital marketing landscape is a swirling vortex of trends, platforms, and promises. But amidst the noise, a new wave is rising, promising not just a ripple, but a complete overhaul: blockchain marketing. Blockchain marketing offers a future built on transparency, trust, and revolutionary engagement.

Marketing AI 45

Marketing AI Work Management Transparency Paid Search Agency 45

Salesforce Marketing Cloud

MARCH 28, 2023

The big trend You can’t scan the headlines lately without seeing buzz around generative artificial intelligence (AI). Breaking down silos Schneider Electric , a global energy management and industrial automation company, has formalized an AI program under a new Chief AI Officer and scaled it to every corner of the company.

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

Sprout Social

OCTOBER 25, 2022

Building a memorable brand takes some big swings but you have to walk before you can run. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Website traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Trade Press Services

SEPTEMBER 25, 2023

By understanding the decisions buyers make throughout their journey, marketers can take strategic actions that meet the needs of today’s B2B buyer. Salespeople and marketers understand the best improvement comes from a deep understanding of their customers. Decision #5: About the time to buy. Timing is crucial in B2B sales.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Salesforce Marketing Cloud

AUGUST 29, 2023

Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Maybe selling out stadium tours isn’t in the cards for you, but marketers can learn a thing or two (or how about five?) from Taylor.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. So let’s first discuss how content automation works?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

SmartBug Media

JANUARY 4, 2023

Among the many strategies and tactics available to marketers, one has remained consistently reliable and effective over time: email. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right. Instead, it takes a team of marketers who can execute effectively and learn from trends and mistakes.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

BenchmarkONE

SEPTEMBER 9, 2021

You might be a budding digital marketer. . Because of smartphones and social media , we’re all natural marketers — we write captions, choose photos, and promote our posts with our friend groups. But to be a successful strategist, you need to build up a true digital marketing skillset. It’s true for digital marketers too.

High Quality Lead 67

High Quality Lead Work Management Marketing Automation Services Marketing & Strategy 67

Stevens & Tate

APRIL 1, 2020

With the Coronavirus halting many events, knowing about current and recent marketing trends, is essential. As a result, the following articles come from popular marketing blogs and highlight current marketing trends that we think are worth paying attention to: Noteworthy Marketing News.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Sharpspring

JUNE 11, 2020

Determining your customers’ needs and keeping their attention on you is the key to a successful marketing campaign. While options abound for boosting your marketing campaigns, marketing automation stands out. What Is Marketing Automation? What Is Marketing Automation Used For?

Marketing Automation Services 61

Marketing Automation Services Marketing Automation Automation Marketing Strategy 61

Hinge Marketing

JUNE 9, 2020

Most have to find new ways to market, sell, package, price, and deliver their services and products. If you are not using digital marketing techniques to the fullest, you need to adjust your strategy today. Evaluate potential change as predictable trends or unpredictable events. Plan for predictable trends. Leadership.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122