B2B Lead Generation Blog

Stuck on words: how can marketing connect with customers better?

B2B Lead Generation Blog

appeared first on the B2B Lead Blog. How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Because right now, the trust gap between marketers and customers has never been wider.

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New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog. When was the last time you looked at the quality and accuracy of your B2B persona and contact data? Getting the right content to the right people continues to be a challenge in B2B marketing. Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. The goal?

Trending Sources

How to do lead management that improves conversion

B2B Lead Generation Blog

The post How to do lead management that improves conversion appeared first on the B2B Lead Blog. In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.

7 Tips to Boost Your Email Nurturing Results Immediately

B2B Lead Generation Blog

The post 7 Tips to Boost Your Email Nurturing Results Immediately appeared first on B2B Lead Blog. People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. Think about it. You probably do this with your inbox too. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI.

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What can B2B Marketers Adopt from Growth Hacking?

B2B Lead Generation Blog

appeared first on B2B Lead Blog. What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics.

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Who should own lead generation for a complex sale?

B2B Lead Generation Blog

appeared first on B2B Lead Blog. So, who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?”. It’s not. Let me explain. I hear the same problem over and over. Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. And you know what? They’re both right. Here’s what I mean.

How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation Blog

I’ll expand on these points during my Dreamforce session and in future blog posts. The post How Empathy Will Grow Your Sales and Marketing Pipeline appeared first on B2B Lead Blog. Writers note – This as a primer for my session at Dreamforce 2016 next week.

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation Blog

Also, I recommended making this time either during non-business hours or during the non-revenue generating time and also suggested leveraging email or blogging to share content. The post 5 Useful Lead Nurturing Tactics to Get More Opportunities appeared first on B2B Lead Blog. Lead nurturing is one of those things that’s easy to talk about but hard to do.

How to Improve Lead Routing for More Sales

B2B Lead Generation Blog

The post How to Improve Lead Routing for More Sales appeared first on B2B Lead Blog. Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point. LeadData’s new report, The State of Lead Management , based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong account owner. Did you catch that?

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. I met Susan through following her writing on her blog and her work in the LinkedIn community.

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New Chapter for the B2B Lead Blog

B2B Lead Generation Blog

You may have noticed the B2B Lead Blog has a new look. That’s because it’s my personal blog again. Back when I started this blog in 2003, I couldn’t find any place where people were sharing ideas related to lead generation and the complex sale.

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog

The post The Biggest Contributor to B2B Revenue appeared first on B2B Lead Blog. In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less.

5 Ways to Transform Your Content From Adequate to Awesome

B2B Lead Generation Blog

The post 5 Ways to Transform Your Content From Adequate to Awesome appeared first on B2B Lead Blog. We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, and share content with today’s changing sales landscape.

How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

He replied something like, “I think companies [like yours] give away too many of their trade secrets on their website and blogs. If I wanted to compete or copy you… all I would need to do is read your site or blog. 7 Ideas for Building Trust in Sales , Rain Selling Blog.

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Why purpose matters to marketing: growth, revenue, and profit

B2B Lead Generation Blog

The post Why purpose matters to marketing: growth, revenue, and profit appeared first on B2B Lead Blog. Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. BBMG ). 50% of purchases are made because of word-of-mouth (Brains on Fire).

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

I met Susan through following her writing on her blog and her work in the LinkedIn community. During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media.

Fast Growth Marketing: From 0 to 500,000 Users

B2B Lead Generation Blog

The post Fast Growth Marketing: From 0 to 500,000 Users appeared first on B2B Lead Blog. How can you drive fast growth with marketing? In this interview you’ll hear from Jim Fowler, founder of Owler on what he’s learned to grow fast.

6 Ideas to Create More Relevant Lead Nurturing Emails

B2B Lead Generation Blog

Photo Attribution: Exact Target Blog. Lead Nurturing: 5 tips for creating relevant content [More from the blogs]. Digital Marketing: Be relevant, data-driven and precise [More from the blogs].

16 Proven Ways to Get Better Opportunities Now (Part 2)

B2B Lead Generation Blog

The post 16 Proven Ways to Get Better Opportunities Now (Part 2) appeared first on B2B Lead Blog.

16 Proven Ways to Get Better Opportunities Now (Part 1)

B2B Lead Generation Blog

Find content — such as articles, blogs, and white papers — that addresses these issues. For instance, white papers can be transformed into articles and articles into blog posts. The post 16 Proven Ways to Get Better Opportunities Now (Part 1) appeared first on B2B Lead Blog.

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation Blog

Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop [More from the blogs]. B2B Marketing: The first step a systems integrator took to achieve Sales-Marketing alignment [More from the blogs].

Lead Nurturing: What it is, and what it is not

B2B Lead Generation Blog

Lead Nurturing: You can’t automate trust [More from the blogs]. Tweet Building on my post last week , I was reminded of a conversation I had with a marketer who was meeting with her new boss to explain the need for a new lead nurturing strategy.

Lead Generation That Converts Leads into Sales Opportunities

B2B Lead Generation Blog

Lead Generation: Testing form field length reduces cost-per-lead by $10.66 [More from the blogs]. 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5) [More from the blogs].

4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation Blog

Content Marketing Tips for Lead Nurturing [More from the blogs]. Lead Nurturing: You could be losing as much as 80% of your sales; here’s how you keep them [More from the blogs]. Lead Nurturing: 5 tips for creating relevant content [More from the blogs].

Lead Nurturing in 6 Simple Steps

B2B Lead Generation Blog

Find content – articles, blogs, white papers and the like – that addresses these issues. For instance, white papers can be transformed to articles and articles to blog posts. Stop Cold Calling and Start Lead Nurturing [More from the blogs].

How to Put the Customer First in Lead Generation

B2B Lead Generation Blog

For ideas on the questions to ask your customers, read this post from the B2B Lead Roundable Blog:  8 Questions to Steer Your Marketing Priorities.. Customer-centric Marketing: How transparency translates into trust [More from the blogs].

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs authors. Lead Generation: It’s all about building relationships [More from the blogs].

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. Brian: They can go to the B2B lead blog right through Google, and you can find me and contact me, and I look forward to hearing from our listeners today.

Lead Nurturing: Unique tracks and impactful tests

B2B Lead Generation Blog

Here are a couple of questions they asked me that ended up on the editing room floor that I want to include here in the B2B Lead Roundtable Blog: What is one of the most unique lead nurturing tracks you have heard of someone creating? Marketo blog: The Definitive Guide To Lead Nurturing.

Email Marketing: 3 lead nurture paths you should automate

B2B Lead Generation Blog

In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear.

The Most Important B2B Marketing Metrics for CEOs

B2B Lead Generation Blog

Lead Generation: How using science increased teleprospecting sales handoffs 304% [More from the blogs]. Lead Management: 4 principles to follow [More from the blogs].

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

The post 3 Good Questions to Align Strategy, B2B Marketing, and Sales appeared first on B2B Lead Blog. Have you intentionally linked your sales, b2b marketing, and strategy? . If not, you’re in good company.

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation Blog

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The Most Important B2B Marketing Metrics for CEOs [More from the blogs]. 10 Ways to Optimize Your Lead Conversion Rate [More from the blogs].

Introduction to Lead Management

B2B Lead Generation Blog

Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop [More from the blogs]. Lead Management: 4 principles to follow [More from the blogs]. Lead Generation: 2 simple tactics to determine cost per lead [More from the blogs].

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

For example, from January to April, you can see the healthy content mix of infographics, videos, white papers, blog posts, with a few promos throughout. How to Use LinkedIn to Generate Leads [More from the blogs]. Content Marketing Tips for Lead Nurturing [More from the blogs].

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation Blog

A/B Testing: How to improve already effective marketing (and win a ticket to Email Summit in Vegas) [More from the blogs]. Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

The post How to Use Trigger Events for More and Better Leads appeared first on B2B Lead Blog. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation.

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

You also might like: Multichannel Marketing: 6 challenges for planning complex campaigns [More from the blogs]. 31 Tips for Improving Sales and Marketing Lead Generation Alignment [More from the blogs]. Lead Gen Tactics from 4 MarketingSherpa Case Studies [More from the blogs].

Lead Nurturing: Why good call scripts are built on storytelling

B2B Lead Generation Blog

In this B2B Lead Roundtable Blog post, we’ll break down a call script used for voicemails from a lead nurturing experiment to better understand how positioning your “ask” at the right time can aid your lead nurturing efforts. Lead Generation: The power of copy [More from the blogs].

Where’s the Passion in B2B Marketing?

B2B Lead Generation Blog

Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment [More from the blogs]. Tweet I’m writing this post at Dreamforce 2014.