KoMarketing Associates

JULY 7, 2015

Email Blasts / Newsletters. If the B2B organization is already building or currently have a robust email marketing or newsletter list, crafting an eye-catching and engagement email campaign could help gauge and increase user interest for new solutions and offerings.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Ontraport

JANUARY 21, 2021

Here’s a common strategy for finding out: The next time leads opt in to your list — whether to receive a free download, join your newsletter, or sign up for your webinar — keep the conversation going. The post Stop losing your hard-earned leads appeared first on The Ontraport Blog.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

markempa

FEBRUARY 10, 2014

In today’s post, I wanted to share a few examples from recent case studies of B2B email campaigns that used references to pop culture or “pop creative” to generate leads and win their battles with boring that you can use to aid your creative efforts. The campaign increased open rates by 32.5%

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Adobe Experience Cloud Blog

DECEMBER 7, 2017

In this blog, I’ll cover how to measure digital marketing metrics and ROI for email, social media, and website landing pages. . Email has come a long way since its inception—the year when Jean Knight’s “Mr. If you’ve run an email campaign before, then most of the following metrics should be familiar to you.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Content Standard

JULY 2, 2019

When someone follows your brand as a social media fan, they’re just the type of supportive consumer that’s likely to entrust you with something sacred: their email inbox. Chances are they’ll want to stay in the know through your email blasts—they just need to know that you have one. Recommended for you.

Social Media 96

Social Media Email Marketing Social Marketing Paid Search Agency 96

SalesIntel

MAY 17, 2021

Then if you already know how to get recipients who are ultimately interested in your emails and newsletter, there isn’t anything that can go wrong. One of the prime factors for emails landing into spam and then to the blocked list is a lack of personalization when executing a bulk email campaign.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Valasys

APRIL 11, 2023

This could include a mix of social media posts, email campaigns, and even paid ads. Making an Announcement Announce the relaunch on your blog. A blog post is a great way to announce because it allows you to tell readers about any upcoming changes and why they should care about them.

Paid Content 52

Paid Content Marketing Websites Mobile Advertising Ideal Customer Profiles 52

Hubspot

JULY 6, 2020

Why Consumers Subscribe to Marketing Emails. The first question I asked consumers was, "Why do you most commonly subscribe to marketing emails or email newsletters?". It's apparent that consumers sign up for emails that provide direct value to them. blogs, videos, graphics).". Here's what they said.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Adobe Experience Cloud Blog

JULY 21, 2015

Our last email campaign had a 5% click rate! You go back to your desk and begin to fumble around random marketing websites containing “best practice” campaign performance stats. …And the first blog starts NOW! Well, it’s email performance! Let’s get started… Types of Emails.

Conversion Rate 48

Conversion Rate Marketo Conversion Top of Funnel 48

FMG Suite

APRIL 22, 2019

A strong website, email newsletter, social media presence, and a content library provides value to prospects while keeping clients engaged. Blogs, whitepapers, webinars, and videos that showcase your expertise and the value you can offer. You can send newsletters, one-offs, campaigns, etc. Stay engaged.

Planning 78

Planning Ideal Customer Profiles Broadcasting Marketing & Strategy 78

SendX

FEBRUARY 22, 2019

MailChimp is a tool which focuses on solving 3 problems: Connecting with the audience (email campaigns, forms and ads), automating busy work (welcome series, abandoned cart, birthday messages) and optimizing for the right audiences (segmentation, testing and reports). It has over 700 templates for users to create newsletters.

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

Circle Studio

NOVEMBER 2, 2017

And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from low open and click-through rates for your email “blasts”? Leverage drip campaigns for nurturing prospects and leads.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

Ontraport

JANUARY 21, 2021

Here’s a common strategy for finding out: The next time leads opt in to your list — whether to receive a free download, join your newsletter, or sign up for your webinar — keep the conversation going. The post Stop losing your hard-earned leads appeared first on The Ontraport Blog.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

ClickDimensions

DECEMBER 19, 2019

Despite assertions to the contrary for many years, marketers know that email is still one of the most effective ways to reach audiences. However, while email isn’t dead, it has evolved. The batch-and-blast approach of email marketing’s past have made way for more segmented and personalized email experiences.

Email Marketing 59

Email Marketing Paid Search Agency Blast Campaigns Newsletter 59

Webbiquity

JUNE 9, 2016

Let’s look at a typical listing of various email sends you may deploy in a given week: Promotional sales email. Email showcasing your latest blog posts. Other than the break-down of these messages as promotions, newsletters, or announcements, there is no process that categorizes the actual content.

Segmentation 100

Segmentation Email Marketing Paid Search Agency Class 100

Digital B2B Marketing

DECEMBER 2, 2013

3 email blasts, 6 newsletter ads, calendar listing and 2 weeks of on-site promotions), choose content that will maximize your response and conversion rates. They shouldn’t be subjected to your general outbound email campaign. You become another cold call or email blast.

Lead Generation 100

Lead Generation Budget Programs Lead Ranking Lead Scoring 100

PureB2B

FEBRUARY 25, 2018

To get the average industry standards, Mailchimp tracked email campaigns with at least 1,000 recipients and scanned over hundreds of millions of emails delivered through their systems. Email Marketing Open, Click-Through, and Conversion Rates by Email Type. Email Type. Newsletter. Newsletter.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Delivra

APRIL 3, 2019

Not all consumers take kindly to promotional email blasts and generic newsletter content. With email polls, brands can get a better understanding of who their audience is and what they want. It’s no secret that consumers want to receive email content from brands. That’s where surveys come in.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

WebMarketCentral

AUGUST 14, 2007

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. The Advertising Is Good For You blog tracks these statistics from DoubleClick.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

markempa

AUGUST 19, 2013

I asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. Here are their answers.

Blast Campaigns 120

Blast Campaigns Mobile Marketing Email Marketing B2B Marketing 120

Anything Goes Marketing

MARCH 9, 2008

For those that are thinking "email is email - how can it change?", You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). For those of you who have feeds already (which include blogs) this would mean that you don't have to update content in multiple areas.

RSS 100

RSS Email Marketing Trends Planning 100

Industrial Marketing Today

JULY 1, 2011

You can use application notes to create email content in one of two ways as follows: Write them as blog posts and send out a monthly e-mail newsletter summarizing new articles for that month. Email marketing metrics. Open rates are unreliable because they only track emails in HTML format with a small transparent graphic.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

seo.co

OCTOBER 20, 2021

In fact, 59 percent of B2B marketers assert that email marketing is the most effective medium for generating revenue available. How Email Marketing Contributes to SEO. As an illustration of this point, email marketing is most valuable when used in conjunction with the rest of your inbound marketing strategy.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

Outgrow

APRIL 8, 2020

Hence, this blog will talk about the top Unbounce integration tools that you need in 2020. Golden Gate Wine, a premier wine importer, switched from shotgun batch and blast marketing. Email marketing is one of the traditional channels for marketing, yet the most effective one. Yeah, call me Captain Obvious!

Marketing Automation Services 52

Marketing Automation Services Tools Outgrow Business 52

Sales Engine

JANUARY 25, 2016

But if you want to become the market leader and dominate your space, you’re going to have to change your approach because there are so only so many emails, tweets, and posts you can do before hitting diminishing returns on each tactic. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Hubspot

NOVEMBER 24, 2014

Gone are the days of the generic blast email and one-size-fits-all website. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. A click in an email campaign? 10) Blog or Newsletter Subscriptions. And it’s what consumers want.

Personalization 28

Personalization Ad Frequency Paid Search Agency Cross-Selling 28

Sharpspring

OCTOBER 6, 2017

The most common strategy for re-engaging customers is email, but social and paid/display media are also very effective mediums. This blog post will highlight the seven best re-engagement tactics for your marketing automation campaigns. Segmented email campaigns enjoy 14.32% higher open rates than non-segmented campaigns.

Tactics 41

Tactics Campaigns Ad Frequency Planning 41

WebMarketCentral

JUNE 25, 2008

It's been three years since the launch of this blog, and it still gets less traffic than the Huffington Compost (sigh). Anyway, taking a look back at the first three years of the WMC blog, here are the ten most popular posts as chosen by you, my elite (in the good sense!) Maybe I should set my goals a bit more modestly?

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

Hubspot

MAY 19, 2010

I often find myself using HTML code directly on blog comments or in forums. Check out my recent blog article on Basic HTML Every Marketer Should Know. Code Display This link for my recent blog article will open in a new window. To create the URL, use the Google URL Builder to define the campaign, source, and name.

PageRank 28

PageRank Marketing Analytics Tools Banner Ads Blast Campaigns 28

Hubspot

FEBRUARY 12, 2020

But email’s practical use extends beyond the personal — it can also be one of the most effective ways for businesses to convert leads into buyers. An email campaign is an effective strategy for turning a prospect’s interest into hard sales. These campaigns can be massive assets, but they shouldn’t be structured arbitrarily.

Email Marketing 101

Email Marketing Practices Campaigns Best Practices 101

ConvertKit

OCTOBER 25, 2021

White, nonfiction author of EMAIL MARKETING RULES, uses his website as a one-stop-shop for his personal brand, blogging regularly about topics that relate to his research in email marketing. “I His website is primarily a home to pull all of his writing together in one place, since he sends a regular newsletter.

Landing Pages 131

Landing Pages Promotion Amazon Newsletter 131

DealSignal

DECEMBER 27, 2021

Essentially, these B2B emails should have a clear, easy-to-spot call to action to help move prospects further down the buyer’s journey. B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. B2B Email Marketing Examples.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Oktopost

JULY 29, 2021

Successful lead nurturing campaigns deploy across multiple channels and media, including email newsletters, personalized emails, social media, paid advertisements (PPC), blog posts, and other forms of marketing content. Downloading free, branded content. Making even the smallest purchase. Engage on Social Media.

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Ranking Lead Scoring 165

Only B2B

FEBRUARY 28, 2020

Sure, you execute all activities like religiously posting on social media handles, sending out an email campaign or a Whatsapp blast. Blog posts and articles Social media posts & influential marketing Infographics and How-to guides White paper, case studies, eBooks, and reports Email newsletter Podcasts Videos.

Distribution 118

Distribution Traffic Effectiveness Marketing & Strategy 118

Adobe Experience Cloud Blog

AUGUST 30, 2018

It is about giving your subscribers and customers a personalized and relevant experience and creating accessible emails to reach out to each and everyone, including people with disabilities. The email address is an asset that needs to be used thoughtfully. Why Should You Use ABM for Your Email Campaigns?

Account Based Marketing 94

Account Based Marketing ABM Personalization Marketing & Strategy 94

markempa

NOVEMBER 24, 2014

Sending out an e-newsletter on a monthly basis. Blasting your entire database with a new case study that’s unlikely to be relevant to many list members. Sending all early stage leads the same series of emails, regardless of their behaviors. Lead Nurturing: You can’t automate trust [More from the blogs].

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120