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How to build a competitive analysis report with examples and tools

Sprout Social

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on. These insights are useful for comparing and benchmarking your performance.

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31 free social media templates that will elevate your workflows

Sprout Social

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. Facebook marketing strategy template Facebook is synonymous with social media. If your answer is anything other than “yes”, you need this social media strategy deck.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

See Unbounce’s Conversion Benchmark Report for details.) To unlock the full value of a landing page visit, you’ll want to track what happens to each visitor after the page view, form submission, click-through, or phone call. In some industries, conversion rates are as low as 1-2%. That’s life. Store Visit Conversions.

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The 23 Best Content Ideation Tools

Webbiquity

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review: “Aggregates the best of the web. Pricing: free.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. Similar to Google Analytics 360, Adobe Analytics can handle large volumes of data with no data sampling.

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Busting Facebook’s Most Widespread Myth

Convince & Convert

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

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Evaluate Your Account-Based Marketing: 5 Crucial Metrics

Albacross

Target Account Views. The first metric we need to consider is the number of views your ads are getting from your desired accounts. In the sample campaign in the screenshot below, for example, you can clearly see that all the target accounts have a high number of views (in the hundreds and thousands).