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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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And targeting your audience with paid social media campaigns is one of the best ways to do that. When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers?

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

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Biznology’s top-10 marketing, SEO, and social media articles of all time!

Biznology

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. 50 amazing facts about Amazon.com to inspire your company. Organic vs paid social media: 12 myths vs realities. 10 lessons on Walmart’s social media strategy. I love these end-of-year articles and so do you.

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5 Successful Lead Generation Strategies

Zoominfo

A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples. For example, if you have multiple ideal customer profiles that your company targets, you may want to design on-site funnels. Get Your Lead Scoring Right.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Social commerce seems to be inspiring people to indulge in retail therapy, as 71% of consumers are most likely to shop for themselves when buying directly from social. Consumers shopping for personal enjoyment makes sense considering the targeted nature of paid social and algorithm-driven discovery pages.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Businesses with physical locations or an offline sales channel can use landing pages to highlight their products and services to visitors from paid search and paid social channels. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit. Store Visit Conversions.